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Amazon.com Logo.png Search Prettylitter on Amazon.

Prettylitter is a lightweight litter that monitors feline health by changing colors when it detects abnormalities in a cat's urine.[1][2][3][4]


Prettylitter was invented in 2015 by an American pet wellness company founded by Daniel Rotman which also goes by the same name.[5] After the passing away of his cat, Daniel developed the idea of an early-detection, health-monitoring litter than can alert cat owners of a potential medical issue before it becomes a serious problem.[6][7] The Prettylitter technology was developed with a team of Veterinarians and pet wellness scientists.[8]


In April of 2015, the Prettylitter company participated in DraperU, a Silicon Valley startup program that guides early-stage companies through the process of researching and building their products or services. Prettylitter was one of the winners and earned an early pre-seed investment from Draper Associates.[9] While attending DraperU, Prettylitter participated in the TV reality competition StartupU that aired weekly in August 2015 on ABC Family.[10][11] With the pre-seed investment and participation on the show, Prettylitter launched a pre-order campaign in late 2015 for the first Prettylitter orders that began shipping to customers in December 2015.[12]

In August 2016, the company participated in Gener8tor, a highly competitive startup accelerator with a less than 1% acceptance rate.[13][14]

In December 2016, PrettyLitter closed a venture capital round with high profile investors including Brian Lee, Sam Yagan, Tim Draper, Chris Abele, Corazon Capital, BAM Ventures, Sand Hill Angels, and CSA Partners.[15]


Prettylitter offers a direct-to-consumer subscription service that delivers a one month supply of litter to a customer’s home on a monthly basis.[16][17][18][19][20][21]

Awards and recognitions[edit]

  • 2017 - Credit Donkey Best Subscription Box[22]
  • 2017 - CB Insights 70 Top Pet Companies targeting the pet industry[23]

See also[edit]

  • Litter box


  1. WHITNEY C., HARRIS (13 June 2016). "Pretty Litter Will Monitor Your Cat's Health". luckypuppymag.com. Retrieved 30 August 2018.
  2. Julia, Carrie Wong (27 May 2015). "Scoop!: Hi-Tech Kitty Litter Does It All". sfweekly.com. Retrieved 30 August 2018.
  3. Modern, Pets (25 September 2015). "On the Prowl with Pretty Litter™, the New Diagnostic Kitty Litter". moderncat.com. Retrieved 30 August 2018.
  4. Beth, Wischnia (26 September 2015). "This Innovative Kitty Litter Could Literally Save Your Cat's Life". brit.co. Retrieved 30 August 2018.
  5. Monique, Balas (28 October 2015). "Health-monitoring cat litter can help detect common feline illnesses". oregonlive.com. Retrieved 30 August 2018.
  6. "Pretty Litter Can Detect Health Issues Early". consciouscat.net. Retrieved 30 August 2018.
  7. Stout, Amanda. "This New, Dust-Free Kitty Litter Also Helps You Monitor Your Cat's Health". simplemost.com. Retrieved 30 August 2018.
  8. "Pretty Litter Startup Hires Veterinarian-in-Chief". petproductnews.com. Retrieved 30 August 2018.
  9. "Why Tim Draper's startup reality show is the first one I've actually liked (No really)". pando.com. Retrieved 30 August 2018.
  10. KIM LACHANCE, SHANDROW (14 July 2015). "Meet the Scrappy Young Entrepreneurs of ABC Family's Upcoming 'Startup U' Show". entrepreneur.com. Retrieved 30 August 2018.
  11. Brooke, Carly (11 August 2015). "Lights, camera, pretty litter on startup-u!". featuredcreature.com. Retrieved 30 August 2018.
  12. "ABC Family Sets Cast for Tech-Themed Reality Series 'Startup U'". variety.com. Retrieved 30 August 2018.
  13. Jeff, Buchanan (24 October 2016). "Gener8tor Unveils New Class of Startups, Hits Fundraising Milestone". xconomy.com. Retrieved 30 August 2018.
  14. Ben, Stanley (1 November 2016). "Six startups in generator's Milwaukee 2016 class to make pitches to investors". biztimes.com. Retrieved 30 August 2018.
  15. "PrettyLitter - Overview". crunchbase.com. Retrieved 30 August 2018.
  16. Modi, Ramoson (19 October 2015). "This New Cat Litter Is Changing Lives For Owners And Their Cats!". iheartcats.com. Retrieved 30 August 2018.
  17. PARIS, PERMENTER (22 January 2016). "Detecting Potential Health Problems with Pretty Litter". cattipper.com. Retrieved 30 August 2018.
  18. "HAVE YOU MET PRETTY LITTER?". thecatniptimes.com. Retrieved 30 August 2018.
  19. "Smitten Kittens" (PDF). Oprah Magazine. Retrieved 30 August 2018.
  20. "Cat litter changes color to indicate potential issues". consumersdigest.com. Retrieved 30 August 2018.
  21. Wischnia, Beth. "This Innovative Kitty Litter Could Literally Save Your Cat's Life". brit.co. Retrieved 30 August 2018.
  22. "Best Subscription Box Deals You're Missing Out On". creditdonkey.com. 18 June 2017. Retrieved 30 August 2018.
  23. "Unleashed: 70+ Companies Targeting The Pet Industry". cbinsights.com. 8 March 2017. Retrieved 30 August 2018.

External links[edit]

This article "Prettylitter" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Prettylitter. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.