Prettylitter
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Search Prettylitter on Amazon.
Prettylitter is a lightweight litter that monitors feline health by changing colors when it detects abnormalities in a cat's urine.[1][2][3][4]
History[edit]
Prettylitter was invented in 2015 by an American pet wellness company founded by Daniel Rotman which also goes by the same name.[5] After the passing away of his cat, Daniel developed the idea of an early-detection, health-monitoring litter than can alert cat owners of a potential medical issue before it becomes a serious problem.[6][7] The Prettylitter technology was developed with a team of Veterinarians and pet wellness scientists.[8]
Funding[edit]
In April of 2015, the Prettylitter company participated in DraperU, a Silicon Valley startup program that guides early-stage companies through the process of researching and building their products or services. Prettylitter was one of the winners and earned an early pre-seed investment from Draper Associates.[9] While attending DraperU, Prettylitter participated in the TV reality competition StartupU that aired weekly in August 2015 on ABC Family.[10][11] With the pre-seed investment and participation on the show, Prettylitter launched a pre-order campaign in late 2015 for the first Prettylitter orders that began shipping to customers in December 2015.[12]
In August 2016, the company participated in Gener8tor, a highly competitive startup accelerator with a less than 1% acceptance rate.[13][14]
In December 2016, PrettyLitter closed a venture capital round with high profile investors including Brian Lee, Sam Yagan, Tim Draper, Chris Abele, Corazon Capital, BAM Ventures, Sand Hill Angels, and CSA Partners.[15]
Services[edit]
Prettylitter offers a direct-to-consumer subscription service that delivers a one month supply of litter to a customer’s home on a monthly basis.[16][17][18][19][20][21]
Awards and recognitions[edit]
- 2017 - Credit Donkey Best Subscription Box[22]
- 2017 - CB Insights 70 Top Pet Companies targeting the pet industry[23]
See also[edit]
References[edit]
- ↑ WHITNEY C., HARRIS (13 June 2016). "Pretty Litter Will Monitor Your Cat's Health". luckypuppymag.com. Retrieved 30 August 2018.
- ↑ Julia, Carrie Wong (27 May 2015). "Scoop!: Hi-Tech Kitty Litter Does It All". sfweekly.com. Retrieved 30 August 2018.
- ↑ Modern, Pets (25 September 2015). "On the Prowl with Pretty Litter™, the New Diagnostic Kitty Litter". moderncat.com. Retrieved 30 August 2018.
- ↑ Beth, Wischnia (26 September 2015). "This Innovative Kitty Litter Could Literally Save Your Cat's Life". brit.co. Retrieved 30 August 2018.
- ↑ Monique, Balas (28 October 2015). "Health-monitoring cat litter can help detect common feline illnesses". oregonlive.com. Retrieved 30 August 2018.
- ↑ "Pretty Litter Can Detect Health Issues Early". consciouscat.net. Retrieved 30 August 2018.
- ↑ Stout, Amanda. "This New, Dust-Free Kitty Litter Also Helps You Monitor Your Cat's Health". simplemost.com. Retrieved 30 August 2018.
- ↑ "Pretty Litter Startup Hires Veterinarian-in-Chief". petproductnews.com. Retrieved 30 August 2018.
- ↑ "Why Tim Draper's startup reality show is the first one I've actually liked (No really)". pando.com. Retrieved 30 August 2018.
- ↑ KIM LACHANCE, SHANDROW (14 July 2015). "Meet the Scrappy Young Entrepreneurs of ABC Family's Upcoming 'Startup U' Show". entrepreneur.com. Retrieved 30 August 2018.
- ↑ Brooke, Carly (11 August 2015). "Lights, camera, pretty litter on startup-u!". featuredcreature.com. Retrieved 30 August 2018.
- ↑ "ABC Family Sets Cast for Tech-Themed Reality Series 'Startup U'". variety.com. Retrieved 30 August 2018.
- ↑ Jeff, Buchanan (24 October 2016). "Gener8tor Unveils New Class of Startups, Hits Fundraising Milestone". xconomy.com. Retrieved 30 August 2018.
- ↑ Ben, Stanley (1 November 2016). "Six startups in generator's Milwaukee 2016 class to make pitches to investors". biztimes.com. Retrieved 30 August 2018.
- ↑ "PrettyLitter - Overview". crunchbase.com. Retrieved 30 August 2018.
- ↑ Modi, Ramoson (19 October 2015). "This New Cat Litter Is Changing Lives For Owners And Their Cats!". iheartcats.com. Retrieved 30 August 2018.
- ↑ PARIS, PERMENTER (22 January 2016). "Detecting Potential Health Problems with Pretty Litter". cattipper.com. Retrieved 30 August 2018.
- ↑ "HAVE YOU MET PRETTY LITTER?". thecatniptimes.com. Retrieved 30 August 2018.
- ↑ "Smitten Kittens" (PDF). Oprah Magazine. Retrieved 30 August 2018.
- ↑ "Cat litter changes color to indicate potential issues". consumersdigest.com. Retrieved 30 August 2018.
- ↑ Wischnia, Beth. "This Innovative Kitty Litter Could Literally Save Your Cat's Life". brit.co. Retrieved 30 August 2018.
- ↑ "Best Subscription Box Deals You're Missing Out On". creditdonkey.com. 18 June 2017. Retrieved 30 August 2018.
- ↑ "Unleashed: 70+ Companies Targeting The Pet Industry". cbinsights.com. 8 March 2017. Retrieved 30 August 2018.
External links[edit]
This article "Prettylitter" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Prettylitter. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
