PriceWeber Marketing, Inc.
Background[edit]
PriceWeber Marketing Communications, Inc. was founded as a commercial film company in Louisville, Kentucky on April 17, 1968 as Jack Price Associates, Inc. and was headquartered in a residential home located at 1701 Fraser Drive. On August 21, 1968, company founders, Edward "Jack" Price, John Weber, Elise Meyer and George Weinmann agreed to rename the company Price-Weber Associates, Inc. [1] The agency’s charter clients in 1968 included Mercedes Benz, Louisville spirits manufacturer Brown Forman Company and Columbus, Indiana diesel engine manufacturer Cummins. Both Brown Forman and Cummins continue to be agency clients today. [2] PriceWeber currently offers their customers marketing services including public relations, consumer and market research, web development, media planning and buying, video production, photography, creative strategy and execution and social media.[3] PriceWeber is a member of the Worldwide Partners global network of independent agencies based in Denver, Colorado.
History[edit]
- April 17, 1968 company founded as Jack Price Associates, Inc.[1]
- August 21, 1968 company legally renamed Price-Weber Associates, Inc.[1]
- In 1968, PriceWeber signs charter clients Mercedes Benz, Cummins and Brown Forman.
- March 30, 1973 Price-Weber Associates merges with advertising agency W. B. Turner Associates and graphic design firm Swearingen Graphics. This merger made PriceWeber a full-service advertising agency. [1]
- March 27, 1989 Price-Weber Associates, Inc. changes name to PriceWeber Marketing Communications, Inc. [1]
- In 1994, PriceWeber produced its first commercial website for Cummins.
- In 1997, PriceWeber produced the Maybelline Moisture Whip logo.
- June 26, 1998, PriceWeber Marketing Communications, Inc. began operating under the assumed name PriceWeber.[1]
- In 2003, PriceWeber named the first advertising agency for the American Trucking Association.[4]
- In 2004, PriceWeber created a new brand identity for Cummins that included the Cummins red engine.[5]
- In 2007, PriceWeber acquired Tectonic Concepts, a web application and development company to accelerate growth in their digital services.[6]
- In April 2010, PriceWeber relocated their office from long-time space at 2101 Production Drive in Louisville, KY to their current location at 10701 Shelbyville Road in Louisville.
- In 2013, PriceWeber is purchased from previous management by a new generation of employee owners including Fred Davis, Robert Trinkle, Brad Mercer, Richard Johnson, Tony Beard and Jeremy Schell. [2]
- In 2019, PriceWeber announces expansion of employee owner group to include Susan Hovekamp and Jonathan Bone.[7]
- In 2019, PriceWeber announced the creation of PW Financial Services Marketing, a specialty practice for banks, wealth management companies and insurance companies.[8]
Recent Achievements[edit]
- Inc. Magazine Inc. 5000 [9]
- Listed 4,783 in 2015
- Listed 4,048 in 2016
- Telly Awards[10]
- One silver and one bronze award for the Korbel California Champagne TV campaign in 2016.[11]
- One bronze award in 2018 for the Korbel TV commercial "Polar Splash."
- Four bronze awards in 2019 including Hilliard Lyons, Canadian Mist and Old Forester.
- Film Festival Selections - Reinforcements Short film
- 2017 USA Film Festival
- 2016 Canada Shorts Film Festival
- 2016 Nevada Film Festival.
- National ADDY Awards
- 2017, Silver Award for the World's Largest Nutcracker outdoor advertisement.[12]
- Best Places to Work
- 2019 Louisville Business First's list of "Best Places to Work"[13]
- 2020 Kentucky Best Place to Work by the Kentucky Chamber of Commerce and the Kentucky Society for Human Resource Management (KYSHRM)[14]
- I2019, PriceWeber was awarded three Web Marketing Association Web Awards, one for StepStone Family and Youth Services, one for Cooper's Craft Whisky and one for Early Times Bottled in Bond Whisky.
- Public Relations Society of America (PRSA) Landmark Awards
- 2019 15 Awards of Excellence
Recent Published Articles[edit]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Kentucky Secretary of State". Kentucky.gov. Unknown parameter
|url-status=ignored (help) - ↑ 2.0 2.1 Robinson, Andrew (March 7, 2014). "PriceWeber is ready to grow". www.bizjournals.com. Retrieved 2020-07-24. Unknown parameter
|url-status=ignored (help) - ↑ "Bloomberg - Are you a robot?". www.bloomberg.com. Retrieved 2020-07-24.
- ↑ Griswold, Alicia (November 12, 2003). "Truckers Name PriceWeber First Agency". www.adweek.com. Retrieved 2020-07-24.
- ↑ Hanafee, Susan (2011). Red, Black and Global The Transformation of Cummins 1995-2010. Columbus, Indiana: Cummins, Inc. p. 205. ISBN 978-0984734702. Search this book on
- ↑ "PriceWeber acquires Tectonic Concepts". adage.com. 2007-08-31. Retrieved 2020-07-30.
- ↑ "PriceWeber names 2 new company shareholders - Lane Report | Kentucky Business & Economic News". Retrieved 2020-07-24.
- ↑ "PriceWeber starts new financial services marketing practice - Lane Report | Kentucky Business & Economic News". Retrieved 2020-07-24.
- ↑ "PriceWeber Marketing Communications". Inc.com. Retrieved 2020-07-27.
- ↑ "You searched for priceweber". Telly Awards. Retrieved 2020-08-04.
- ↑ Schneider, Grace. "Pop the cork: Champagne ads win PriceWeber award". The Courier-Journal. Retrieved 2020-07-24.
- ↑ Web, Design. "American Advertising Federation Louisville: American Advertising Awards Past Winners - Louisville, KY". American Advertising Federation Louisville. Retrieved 2020-07-24.
- ↑ Schanding, Brent (June 5, 2019). "Looking for a new job? These companies are among Louisville's Best Places to Work". www.bizjournals.com. Retrieved 2020-07-24. Unknown parameter
|url-status=ignored (help) - ↑ "16th annual Best Places to Work in Kentucky award winners announced - Lane Report | Kentucky Business & Economic News". Retrieved 2020-07-24.
External links[edit]
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