VIMBY LLC
| File:Logo for VIMBY.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Content Marketing |
| Founded 📆 | 2007 |
| Founder 👔 | Dean Waters |
| Headquarters 🏙️ | , Van Nuys, California, USA |
Area served 🗺️ | Worldwide |
Key people | Damien S. Navarro(President) |
| Members | |
Number of employees | |
| 🌐 Website | http://www.vimby.com/ |
| 📇 Address | |
| 📞 telephone | |
VIMBY is an American content marketing studio[1], with its headquarters based in Van Nuys, California[2]. Dean Waters is the CEO of the company.[3]
On this platform, the content producers live and work in cities worldwide, and are said to be connected by a digital infrastructure.[4]
History[edit]
On October 11, 2007, VIMBY launched as a destination website and publisher dedicated to local market lifestyle content[5] from the top 20 U.S. media markets. Focused on the demo, VIMBY released multiple videos daily celebrating music, fashion, nightlife, action sports, car culture, and more.[6][7]
In 2010, television producer Mark Burnett invested in VIMBY[8] and this partnership rebranded VIMBY as a content marketing studio for brands.[9] VIMBY entered into a 4-year partnership with Walmart[10], which included a local grocery campaign with nearly 2000 television spots in 85 markets and 4 markets and 4 languages.[2] The company''s major partnerships include the ones with McDonald's[11] and VSA Partners.[12][13][14]
After MGM purchased Mark Burnett’s company, VIMBY partnered with the studio. However in 2016, VIMBY and MGM agreed to a deal whereby VIMBY became independently owned and operated by its founding partners.[15]
In 2016, VIMBY financed an awarding-winning short-film, Rita, which was directed by Ron Torres.[16]
In May 2017, Damien S.Navarro was appointed as the New President for VIMBY.[3][17]
References[edit]
- ↑ Hagey, Keach (2014-07-14). "Hearst Launching Cosmopolitan-Branded Online Video Service". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-11-29.
- ↑ 2.0 2.1 "3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi". Retrieved 2017-11-27.
- ↑ 3.0 3.1 "VIMBY Appoints Damien S. Navarro as New President". martechseries.com. Retrieved 2017-11-27.
- ↑ "Mark Burnett, Vimby Ink Partnership". Retrieved 2017-11-27.
- ↑ "Social-Media Focused Youtoo TV Replaces AmericanLife Net | Multichannel". www.multichannel.com. Retrieved 2017-11-29.
- ↑ Braxton, Greg; Flint, Joe (2011-10-17). "Would you like TV with that Big Mac?". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-11-27.
- ↑ Team, The Deadline (2011-10-17). "L.A. Times: McDonald's TV Readies Launch". Deadline. Retrieved 2017-11-27.
- ↑ "https://www.bizjournals.com/losangeles/news/2012/03/16/mark-burnett-takes-youtoo-stake.html". www.bizjournals.com. Retrieved 2017-11-29. External link in
|title=(help) - ↑ "Mark Burnett partners for branded content". The Hollywood Reporter. Retrieved 2017-11-27.
- ↑ "The Power Of Local: Four Lessons From Walmart's Playbook". www.cmo.com. Retrieved 2017-11-27.
- ↑ "McDonald's Wants Diners to Stay Longer | Convenience Store News". csnews.com. Retrieved 2017-11-29.
- ↑ "Kleenex Provides A Use Case For Its Product With This Weepy Ad About A Dog In A Wheelchair". Fast Company. 2015-06-30. Retrieved 2017-11-29.
- ↑ "Chance, the Wheelchair-Bound Dog, Will Inspire You to Tears in This Kleenex Ad". Retrieved 2017-11-29.
- ↑ "A NICU Nurse Meets the Babies She Saved in This Viral Tearjerker From Kleenex". Retrieved 2017-11-29.
- ↑ "How the Reality TV King Created 11 Popular Shows and Counting". Retrieved 2017-11-27.
- ↑ release, Zions Bank press. "Pocatello native's documentary honored at Sun Valley Film Festival". Idaho State Journal. Retrieved 2017-11-27.
- ↑ Chmielewski, Dawn C. (2011-10-31). "Reinventing online ads". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-11-27.
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