|File:Logo for VIMBY.png|
|Founder 👔||Dean Waters|
|Headquarters 🏙️||, |
Van Nuys, California, USA
Area served 🗺️
|Damien S. Navarro(President)|
Number of employees
On this platform, the content producers live and work in cities worldwide, and are said to be connected by a digital infrastructure.
On October 11, 2007, VIMBY launched as a destination website and publisher dedicated to local market lifestyle content from the top 20 U.S. media markets. Focused on the demo, VIMBY released multiple videos daily celebrating music, fashion, nightlife, action sports, car culture, and more.
In 2010, television producer Mark Burnett invested in VIMBY and this partnership rebranded VIMBY as a content marketing studio for brands. VIMBY entered into a 4-year partnership with Walmart, which included a local grocery campaign with nearly 2000 television spots in 85 markets and 4 markets and 4 languages. The company''s major partnerships include the ones with McDonald's and VSA Partners.
After MGM purchased Mark Burnett’s company, VIMBY partnered with the studio. However in 2016, VIMBY and MGM agreed to a deal whereby VIMBY became independently owned and operated by its founding partners.
In 2016, VIMBY financed an awarding-winning short-film, Rita, which was directed by Ron Torres.
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- Braxton, Greg; Flint, Joe (2011-10-17). "Would you like TV with that Big Mac?". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-11-27.
- Team, The Deadline (2011-10-17). "L.A. Times: McDonald's TV Readies Launch". Deadline. Retrieved 2017-11-27.
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- "Mark Burnett partners for branded content". The Hollywood Reporter. Retrieved 2017-11-27.
- "The Power Of Local: Four Lessons From Walmart's Playbook". www.cmo.com. Retrieved 2017-11-27.
- "McDonald's Wants Diners to Stay Longer | Convenience Store News". csnews.com. Retrieved 2017-11-29.
- "Kleenex Provides A Use Case For Its Product With This Weepy Ad About A Dog In A Wheelchair". Fast Company. 2015-06-30. Retrieved 2017-11-29.
- "Chance, the Wheelchair-Bound Dog, Will Inspire You to Tears in This Kleenex Ad". Retrieved 2017-11-29.
- "A NICU Nurse Meets the Babies She Saved in This Viral Tearjerker From Kleenex". Retrieved 2017-11-29.
- "How the Reality TV King Created 11 Popular Shows and Counting". Retrieved 2017-11-27.
- release, Zions Bank press. "Pocatello native's documentary honored at Sun Valley Film Festival". Idaho State Journal. Retrieved 2017-11-27.
- Chmielewski, Dawn C. (2011-10-31). "Reinventing online ads". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-11-27.
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