Prohaska Consulting
| File:Prohaska Consulting Logo.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Marketing & Advertising |
| Founded 📆 | 2011 |
| Founder 👔 | Matt Prohaska |
| Headquarters 🏙️ | 99 Madison Avenue, New York City , United States |
Area served 🗺️ | |
Key people | Matt Prohaska (CEO) |
| Products 📟 | Consulting Services, Marketing and Advertising Solutions |
| Members | |
Number of employees | 72 (2015) |
| 🌐 Website | http://prohaskaconsulting.com |
| 📇 Address | |
| 📞 telephone | |
Prohaska Consulting is an independent consulting and advisory firm based in New York City. Founded in 2011, the company provides tech assessments, due diligence, management consulting and executive search in the marketing and advertising industries.
History[edit]
Prohaska Consulting was founded in 2011 by advertising executive Matt Prohaska, initially working primarily with publishers.[1] Between 2013 and 2014, the company ceased operations when Matt Prohaska was hired by The New York Times. Following Matt's termination from the New York Times, the company resumed operations in 2014.[2]
By 2015, Prohaska Consulting had 72 employees serving 95 clients.[3] The company states that 80 per cent of engagements are now programmatic.[4]
Research and industry standards[edit]
Digital advertising[edit]
In 2016, Prohaska Consulting conducted a study that found that spend on open ad exchanges declined by 10 per cent, correlating with an increase in concern for Ad fraud.[5] In 2016, following the emergence of header bidding in digital advertising, Prohaska Consulting released research that publishers who had adopted header bidding increased CPM rates on average 20-30 per cent.[6]
Radio advertising[edit]
In 2015, Prohaska Consulting and the Radio Advertising Bureau published a report on programmatic trends in radio.[7] The report found that the sector was expected to grow and evolve in new ways. However, it also noted that the radio advertising industry as a whole was expected to grow at a rate of only 1 per cent.[8] The report predicted that 10-15 per cent of all radio broadcasting advertising inventory would be sold programmatically by 2016.[9]
Outdoor advertising[edit]
In 2016, Prohaska Consulting and the Digital Place-based Advertising Association conducted research that found Digital Place-based advertising was expected to grow 10-12 per cent.[10] The report also found that 30-40 per cent of digital place-based advertising would be bought and sold programmatically within the next three years. In March 2017, Prohaska Consulting and the DPAA developed the Digital Out Of Home (DOOH) Programmatic Standards.[11]
References[edit]
- ↑ "A Marketer's Guide To Ad Tech Consultants | AdExchanger". AdExchanger. 2015-11-17. Retrieved 2018-01-15.
- ↑ "New York Times' First Programmatic Ad Director Says Post Is Eliminated". Retrieved 2018-01-16.
- ↑ "A Marketer's Guide To Ad Tech Consultants | AdExchanger". AdExchanger. 2015-11-17. Retrieved 2018-01-16.
- ↑ Sears, Jay (2016-07-14). "Matt Prohaska of Prohaska Consulting: The Ad Automation and Programmatic Confidantes". MediaVillage. Retrieved 2018-01-16.
- ↑ "The state of programmatic direct in 4 charts - Digiday". Digiday. 2017-05-16. Retrieved 2018-01-16.
- ↑ "The state of header bidding in 4 charts - Digiday". Digiday. 2017-08-10. Retrieved 2018-01-16.
- ↑ RWO. "Radio Sales Folk Bone Up on Programmatic". Radio World. Retrieved 2018-01-16.
- ↑ "Report: Programmatic for the Radio Industry" (PDF). www.rab.com. September 29, 2015. Retrieved January 15, 2018.
- ↑ "Tuning into podcast sponsorship, programmatic audio and native audio sponsorships". Marketing Land. 2017-08-17. Retrieved 2018-01-16.
- ↑ "Digital Place-Based Advertising Is Primed For Programmatic Growth | AdExchanger". AdExchanger. 2016-02-11. Retrieved 2018-01-16.
- ↑ "Digital Outdoor Advertising Gets Programmatic: Associations Now". associationsnow.com. Retrieved 2018-01-16.
External links[edit]
This article "Prohaska Consulting" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
