Rafael Tamames Fernandez
| Rafael Tamames Fernandez | |
|---|---|
| Born | Rafael Tamames Fernandez 1 January 1981 Madrid, Spain |
| 💼 Occupation | Entrepreneur, author, public speaker |
| 📆 Years active | 2000–present |
| 🏢 Organization | Findasense; Vivid Vision |
| Notable work | ¿Qué robot se ha llevado mi queso? (2018); La inteligencia artificial y tú (2024) |
Rafael Tamames Fernandez (born 1981) is a Spanish entrepreneur and author who works on digital transformation and artificial intelligence. He co-founded the customer experience company Findasense, and was sold to Majorel in 2022.[1][2][3] In 2025, he launched Vivid Vision, a venture studio that connects multinational corporations with startups and scaleups in Latin America.[4]
Tamames algo has written two books on automation and artificial intelligence.[5][6][7]
Early life and education
Tamames was born in Madrid in 1981.[8][9][10][11]
In 2000 he launched meparecebien.com, an early Spanish-language online community for young users. The site let visitors share and comment on music, books and video games; the Internet Archive captured a snapshot of it in early 2001.[12][11]
Tamames later completed the Programa de Dirección General (PDG) at IESE Business School, graduating in 2018.[11] A publisher profile used by La Vanguardia presents him as a professional linked to digital transformation, entrepreneurship and marketing, with experience in customer-experience projects for multinational companies.[13] He is also cited in Francisco López's 2022 book Tu yo digital: ¿Quién eres en internet?, a work about digital identity and online presence.[14]
Career
Findasense
In 2007 Tamames co-founded Findasense with Tomy Lorsch as a consultancy focused on omnichannel customer experience and digital transformation.[1][3] The company grew into several countries and took on large consumer brands in Europe and Latin America. IESE Business School later built a teaching case around Findasense as an illustration of a fast-growing scale-up in the customer-experience sector.[11]
In 2016 Findasense adopted holacracy as its management system. Spanish business media reported the company as the first Spanish-speaking multinational to formally introduce that organisational model.[15]
Acquisition by Majorel and B Corp certification
In September 2022, the customer-experience group Majorel acquired Findasense, folding its consulting and digital-experience operations into Majorel's global business.[2] According to Ecotechers, citing people familiar with the transaction, the sale included an initial payment and variable amounts over four years, with a possible total price of up to €30 million.[3]
Findasense received B Corp certification in December 2022.[16]
Vivid Vision
Tamames left his governance roles at Findasense Global SL in mid-2025.[17] Later that year he launched Vivid Vision, a venture studio that links established companies with startups and scaleups, particularly in Latin America.[4][18][7]
In a 2024 profile by IESE, Tamames said he had founded six companies and sold four of them to date, including Findasense.[11]
Public education and advocacy
Tamames is a frequent presence in Spanish media and at public events, where he talks about artificial intelligence and digital transformation. In May 2025 he appeared on the public television programme La Aventura del Saber (La 2, RTVE) to explain the potential uses and risks of AI.[19] On 9 January 2025 he delivered a public lecture at Fundación Telefónica in Madrid linked to his book La inteligencia artificial y tú.[7] He has also appeared as a lecturer in the New Media archive of the Universidad Francisco Marroquín.[20]
Publications
- ¿Qué robot se ha llevado mi queso? Buscando respuestas en el laberinto de la automatización (Which Robot Took My Cheese? Searching for Answers in the Maze of Automation). Barcelona: Alienta–Grupo Planeta, 2018.[5][13][21]
- La inteligencia artificial y tú (Artificial Intelligence and You). Barcelona: Plataforma Editorial, 2024.[7][13]
Other activities
Tamames served on the board of directors of YPO Madrid from 2013 to 2019.[11] He is a member of the board of the Royal Spanish Fencing Federation[22] and served as a mentor at IESE's WeGrow program.[11]
See also
- Holacracy
- B Corporation
- Customer experience
- Artificial intelligence
References
- ↑ 1.0 1.1 "IESE selecciona a Findasense como caso de estudio por destacar su modelo de negocio dentro de su sector". Forbes España. 23 June 2022. Retrieved 14 November 2025.
- ↑ 2.0 2.1 "Majorel amplía sus servicios de transformación CX con la adquisición de Findasense". Forbes España. 7 September 2022. Retrieved 14 November 2025.
- ↑ 3.0 3.1 3.2 Martínez, Jesús (12 March 2026). "Las cifras desconocidas de la venta de Findasense a Majorel: hasta €30M con variables". Ecotechers. Retrieved 23 April 2026.
- ↑ 4.0 4.1 "El fundador de Findasense lanza Vivid Vision, un 'venture studio' para ayudar a empresas y 'scaleups' en la innovación". Cinco Días. 10 July 2025. Retrieved 23 April 2026.
- ↑ 5.0 5.1 "Rafael Tamames: «El desarrollo de la inteligencia artificial pondrá el foco en la productividad»". El Mundo. 1 September 2018. Retrieved 14 November 2025.
- ↑ ""La inteligencia artificial es todo lo que es bueno. En las manos correctas mejora la vida de las personas"". La Información. 20 Minutos. 16 February 2025. Retrieved 23 April 2026.
- ↑ 7.0 7.1 7.2 7.3 "'La inteligencia artificial y tú' con Rafael Tamames". Espacio Fundación Telefónica. 9 January 2025. Retrieved 14 November 2025.
- ↑ "Rafael Tamames". Plataforma Editorial. Retrieved 14 November 2025.
- ↑ "Rafael Tamames". Fundación Hay Derecho. Retrieved 14 November 2025.
- ↑ "Rafael Tamames". InfoArgentum. Retrieved 23 April 2026.
- ↑ 11.0 11.1 11.2 11.3 11.4 11.5 11.6 "From startup to scaleup: Rafa Tamames's journey of entrepreneurship and AI". IESE Entrepreneurship & Innovation Center. 13 December 2024. Retrieved 14 November 2025.
- ↑ "meparecebien.com (archived snapshot, 1 Feb 2001)". Wayback Machine. Archived from the original on 1 February 2001. Retrieved 14 November 2025.
- ↑ 13.0 13.1 13.2 "Rafael Tamames - Biografía y mejores libros". La Vanguardia. Retrieved 23 April 2026.
- ↑ López, Francisco (2022). Tu yo digital: ¿Quién eres en internet?. Alpha Editorial. Retrieved 23 April 2026. Search this book on
- ↑ "Findasense, la primera multinacional de habla hispana en implementar la holacracia como sistema de gestión". El Economista. 10 February 2016. Retrieved 14 November 2025.
- ↑ "Findasense se convierte en B Corp". Forbes España. 5 December 2022. Retrieved 14 November 2025.
- ↑ "BORME núm. 143/2025: Findasense Global SL (ceses/dimisiones)" (PDF). Boletín Oficial del Registro Mercantil. 30 July 2025. Retrieved 14 November 2025.
- ↑ "Vivid Vision, el nuevo venture studio que conecta empresas y scaleups". IPMARK. 10 July 2025. Retrieved 14 November 2025.
- ↑ "Rafael Tamames – La Aventura del Saber: "La inteligencia artificial"". RTVE Play. 12 May 2025. Retrieved 14 November 2025.
- ↑ "Rafael Tamames". New Media. Universidad Francisco Marroquín. Retrieved 23 April 2026.
- ↑ "Qué robot se ha llevado mi queso? (book page)". Buscalibre. Retrieved 14 November 2025.
- ↑ "Junta Directiva". Real Federación Española de Esgrima. 17 June 2018. Retrieved 14 November 2025.
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