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Ray Archie

From EverybodyWiki Bios & Wiki

Ray Archie
Birth nameRaymond Calvin Archie
BornOakland, California, United States
Genres
Occupation(s)Technologist, Bassist, Audio Engineer, Record Producer, Songwriter, Educator
Years active1983–present
LabelsIndependent Ear
Associated actsToni Blackman, SharedSounds.co, Steph Singer, Down Low Connection

Ray Archie (born July 29, 1970, in Oakland, CA) is an American musician, music industry executive and media technologist. He currently serves as CEO and Executive Director of Notes to the Soul. Archie is a Broadcast Music, Inc. (BMI) member and a regular speaker at national Audio Engineering Society conventions.[1][2]

Early Days[edit]

At the age of five, Archie began his piano studies. In 1977, he began playing cello under the tutelage of Wendy Cilman (from 1977 - 1980). His later teachers included Deirdre Crowden (from 1980 - 1984), Colin Hampton, and Mildred Rosner (from 1984 - 1990). During this timeframe, Ray studied composition and chamber music at the nonprofit Crowden School alongside the original 13 students from their inaugural year. In 1983, at the age 13, Archie began studying bass with Karla Lemon and Stephen Tramontozzi, assistant principal bass for San Francisco Symphony.

In 1983, Archie joined the Oakland Youth Orchestra. Archie performed with the orchestra for the World debuts of Larry London’s Suite for Orchestra and Robert Hughes’ Not Suitable for Framing.[3] During his first 1983 season with the orchestra, Archie had the opportunity to perform several concerts with Denis M. De Coteau.

In the 1984 season, Archie went on his first tour with the Oakland Youth Orchestra to Scotland/England while under the direction of Kent Nagano where they won first place in the Aberdeen International Youth Festival and also performed at the Festival of British Youth Orchestras, London, August 1984.[4]

In 1986, Archie performed with the San Francisco Symphony Youth Orchestra which embarked on its first European tour; it was awarded the world's highest honor for a young musician's orchestral ensemble, the City of Vienna Prize, at the 15th International Youth and Music Festival. The orchestra won the "Vienna Cup" at the Youth and Music Festival and competition in Vienna [5]under the direction of David Milnes.[6]

In 1990, Archie attended the inaugural year of the Pacific Music Festival (PMF). From June 26 to July 13, Archie performed and toured with the first PMF Orchestra under the direction of Leonard Bernstein.[7] The first PMF Orchestra was composed of 123 young musicians from 18 countries and regions selected from among roughly 900 auditions. Leonard Bernstein and Michael Tilson Thomas served as Artistic Directors and hand-selected each musician to join the orchestra. You can see Archie in Pacific Music Festival 1990 [Bernstein and Friends in Japan] Vol.2 (minutes:: 19:03 - 19:23, 26:09 - 26:20, 30:58 - 31:06, 33:28 - 33:39, etc.).[8] performing with both the PMF Orchestra and the London Symphony Orchestra at the Yokohama Arena.

During the summer of 1992, Archie was the principal bassist with the San Francisco Symphony Youth Orchestra and performed in Italy, Spain, and France. His work included a performance at one of the world's most prestigious festivals, Aix-en-Provence. This tour was under the direction of Alasdair Neale.[9] That same year, performed the premieres both of Deborah Fischer Teason, Empires (1992, world premiere) and Richard Danielpour's Song of Remembrance(1992).

During Archie's time with the San Francisco Symphony Youth Orchestra, he was fortunate to have appeared on the 10th anniversary season commemorative CD for the following recordings:

  • Beethoven / Symphony No. 5 in C minor, Opus 67, David Milnes, conductor (Recorded July 18, 1986, at Budapest Musikakademie)
  • Ravel / Suite No. 2 from Daphnis and Chloë, Leif Bjaland, conductor (Recorded May 21, 1989, at Davies Symphony Hall)
  • Prokofiev / Symphony No. 5 in B-flat, Opus 100 (4th movement), Leif Bjaland, conductor
  • Carlson / Twilight Night (commissioned by the SFSYO), Leif Bjaland, conductor (Recorded June 23, 1989, at the First Congregational Church, San Francisco)
  • Tchaikovsky / Symphony No. 6 in B minor, Opus 74, Pathétique, Alasdair Neale, conductor (Recorded November 24, 1991, at Davies Symphony Hall)

At the end of 1992, Archie was admitted to the New England Conservatory of Music and he moved to Boston to study classical bass.

Technology career[edit]

On behalf of Earwax Productions, Archie had the opportunity of doing a demonstration at the 1990 MacWorld Expo Debut of Max (software) alongside both David Wessel (his professor at UC Berkeley / CNMAT) and David Zicarelli (lead developer of MAX). Archie created a real-time video solution which actually listened to performers (audio input from microphone and midi from keyboards and drum triggers) and used incoming data to manipulate video from a laser disc player.

Non-Profit Technology Career[edit]

1996 - 1997, Archie built a food pantry database and created a community technology center for the Margaret Fuller Neighborhood House, as well as consulted with other Food Pantries about data best practices. 1997 - 1998, Archie built databases to handle adoption, foster care, and developmental disability programs for Cambridge Family & Children Services. From 1998 to 2001, Archie worked for Citizen Schools designing a database system for Development, Volunteer Recruiting, & Educational Programs; designing, implementing, & maintaining all HQ Telecommunications, network & client/server software & hardware; and creating a Computer Technology Center & volunteer-led computer refurbishing program.

Pivot to For-Profit Technology Career[edit]

From 1999 to 2002, Archie worked for the investment firm Middleton & Co. and a designed client/server database system tracking Investment portfolios, client data, client relationships, communications, sales, prospects & Sales Pipeline activities. In 2002, Archie left Boston and moved to New York City.

Broadcast Media Career[edit]

ImaginAsian[edit]

From 2004 - 2006, Archie worked as Director, Interactive Services for ImaginAsian where he created database-driven dynamic websites with storefront and content management system; integrated offline & online marketing database and CMS systems; managed development and maintenance for 6 web properties and 3 newsletters: www.iatv.tv, www.ialink.tv, www.theimaginasian.com, www.iaei.tv, www.imaginasianradio.com, and www.ialifestyle.com; received Macromedia Site of the Day award in March 2005 for www.iatv.tv;[10] received 1st in the 2005 CTAM Excellence in Multicultural Marketing Award (EMMA) Internet/New Media category for www.ialink.com based on over 1,000% increase in web traffic;[11] developed custom box office and concession system for The Imaginasian movie theater ticket and concession. Real-time web integration, print at home ticketing, and barcode scanning; and developed a custom mass email communications system that handled over 1M messages per day.

CBS Radio Corporate[edit]

In 2006, Archie joined CBS, Inc. as director of streaming operations. At CBS, Archie managed a team to build, from the ground up, the 2nd largest streaming network in the world; increased monthly unique streaming listeners by a factor of 10 - from 400k to over 5.2M unique; and created a new streaming inventory representing over $25M annual net.

Archie had opportunities to work on several pet projects. He did the first live streaming of a New York Section meeting, thereby making the event available to anyone worldwide with an internet connection. The particular section was at Electric Lady Studios for their 40th Anniversary.[12][13][14][15]

As an AES member and a board member of the New York Chapter, Archie spoke numerous times at national AES conventions and for the European Broadcast Union. On March 18, 2010, Ray Archie had the opportunity to speak with the European Broadcasting Union in Hilversum, Noord-Holland, Nederland to discuss growth from 10k monthly listening hours to 115M monthly listening hours in over four years and the monetization strategy related to that growth.[16] In September 2010 at the AES National Convention in San Francisco, Ray Archie chaired the Broadcast Session on Stream Formats for Content Delivery Networks - which explored the evolution of streaming as a predominant media force and how the lack of a standardized distribution format has begun to impact the efficiency of the process. The session explored how standard cache and distribution systems should be employed to enable Streaming to reach its full potential. Archie also joined Skip Pizzi on his Audio Processing For Streaming panel.[17] The following year in New York (October 22, 2011), Ray Archie chaired a session at the AES National Convention on “Working With Content Delivery Networks,” which, for broadcasters, would have been an unimaginable solution for real-time content in the decades past but was an area that Archie helped to pioneer and make increasingly commonplace in the sector.[18]

In 2013, he chaired a panel on “Is it Time to Retire the MP3 Protocol for Streaming” and was joined by Karlheinz Brandenburg (Fraunhofer Institute) - the creator of the mp3 - along with John Kean (NPR), Jan Nordmann (Fraunhofer USA), Greg Ogonowski (Orban), and Greg Shay (The Telos Alliance).[19] On Oct 30, 2015, Archie chaired the Broadcast Session on Audio for Adaptive Streaming. [20]

Notes to the Soul[edit]

In November 2013, Archie joined Tommy Spero to launch Notes to the Soul, Inc. (NTTS) - a 501(c)3 non-profit organization incorporated. The vision is to inspire global social change through music education, collaboration, and cultural exchange.

Music Is My First Language[edit]

In late February 2013, Archie and Spero started a series of free music education workshops for children ages 9 – 17. The mission of Music Is My First Language is to provide sustainable music education programming for children.

The initial workshops were free Drum Workshops taught by Swiss Chris.[21] Drummer/Musical Director/Educator Swiss Chris has performed and toured with drummer for John Legend, Gloria Gaynor, Kanye West, Snoop Dogg, Sir Elton John, Estelle, Wyclef Jean and more.[22] The series later expanded to include free Piano Workshops taught by Kevin Harris[23] who currently serves as an educational council member for the organization.[24] Grammy-nominated composer and multi-instrumentalist, Jay Rodriguez, also joined to teach mono linguistics, the blues, harmony, melody and more. And later workshops where supported by local recording artists and music publishing companies such as BHi Music Group and Jon Moodie (of Jon and the Jones).

Music is My First Language (MiMFL) held its first New York fundraiser on March 22, 2014 at Shapeshifter Lab. The evening featured 2-time Grammy award-winning and double-Platinum artist Vernon Reid; Grammy-nominated jazz-fusion ensemble Groove Collective; Jay Rodriguez; Grammy award-winning drummer, Swiss Chris; and hip-hop pioneers, The Sugar Hill Gang.[25] This fundraiser allowed Archie to incorporate the organization and establish it as a 501(c)3.

MixLuv[edit]

Archie's first initiative for the newly formed non-profit, Notes to the Soul, was to create a platform to help address common issues shared by musicians. Archie brought in John Ousby (formerly of the BBC) and Michael Zolfo to help build this platform. On October 7, 2014, Archie launched the KickStarter campaign for MixLuv.[26][27][28][29][30]

On November 19, 2014, Ray Archie successfully crowdfunded[31] MixLuv, a social platform designed for musicians, songwriters, and engineers to collaborate, create and manage their creative process.[32][33][34][35][36]

Archie spoke at numerous national conventions on behalf of MixLuv while advocating better utilization of meta-data standards and best practices regarding the successful monetization of art.[37] Including the MIT Enterprise Forum's The Future of Music: Where is the Money? (4/16/15) [38][39] and The Future of Music Coalition's Metadata for Musicians.[40]

MusicMakers[edit]

As a Board Member of the NY Chapter of the AES, Archie was required to produce at least event each year. On June 9, 2015, Archie brought NARAS (The Grammy's) in as a co-presenter for his panel on Understanding Copyrights: Music Royalties & Trademarks.[41] Typical Audio Engineering Society meetings focus on technical aspects of music creation and production. Archie saw that there was a need to address music career development and strategy issues. This AES section was the beginning of Notes to the Soul's current main program - MusicMakers.

Archie spent a year working on the curriculum and securing music industry professionals to help deliver the program. MusicMakers is a professional development platform and workshop series that helps artists to tell their story, define their brand and to expand their revenue, all while maintaining a healthy work/life balance.[42] They offer keynote speeches and panel discussions on branding, marketing, booking, publishing, copyright law, health, and self-care.[43] Break-out sessions allow attendees to work in small groups with music professionals in all of these areas.[44][45] Archie's goal was to generate an environment that is not only empowering for artists but also one that fosters community and a collaboration curriculum around music industry best practices.[46]

Independent Ear[edit]

Archie brought Independent Ear (record label formed in 2011 by Phillip Ryan Block) under Notes to the Soul at the end of 2017. Notes to the Soul acquired Independent Ear, record label, currently valued at $1.1M, via a unanimous donation by all Independent Ear shareholders in December 2017. The acquisition endeavored to consolidate traditional independent label strengths with nonprofit fiscal opportunities to create high impact services for musicians.[47]

Recent Musical Endeavours[edit]

Archie became an artist on the label in 2018 on a joint project with Stephanie Singer. Their first release is “The Moth” formerly known as Chrysalis.[48]

Archie and Singer labelmates include Julian Acosta, Toni Blackman, Adam Davenport, Alfredo de la Fé, and Dylan Lloyd (to name a few).

Continued Work with Nonprofits and Music Education[edit]

Archie continues to support the Crowden Music center.[49] In 2014, Archie helped the HearNow Festival to Kickstart the inaugural Kansas City, MO festival.[50] Since that time, he has worked as the Technical Director for the premiere event. Has worked with Dion Graham for the debut of Binaural McBeth.[51]

References[edit]

  1. ↑ "AES Presenter 2015". Retrieved 2015-11-18.
  2. ↑ "Audio for Adaptive Streaming—Understanding HLS-DASH, HTML5". Retrieved 2018-10-18.
  3. ↑ "Oakland Symphony Youth Orchestra 1983 Debuts". Online Archive of California.
  4. ↑ "Oakland Symphony Youth Orchestra Tours". Retrieved 2014-11-18.
  5. ↑ "Associated Press(21 July 1986). Orchestra Wins Cup". Los Angeles Times". Retrieved 2014-11-18.
  6. ↑ "SF Symphony Youth Orchestra" (PDF). Retrieved 2014-11-18.
  7. ↑ Kozinin, Allan (Jan 19, 1990). "Bernstein and Thomas Head New Pacific Music Festival". New York Times. Retrieved 10 October 2018.
  8. ↑ "Pacific Music Festival 1990 [Bernstein and Friends in Japan] Vol.2". Retrieved 2014-11-18.
  9. ↑ "SF Symphony Youth Orchestra" (PDF). Retrieved 2014-11-18.
  10. ↑ "Macromedia Site of the Day award (March 2005)". Retrieved 2013-10-02.
  11. ↑ "Cable's Best Multicultural Marketing Campaigns". Cablefax. Feb 21, 2005. Retrieved 10 October 2018.
  12. ↑ "ProSound News (Aug 3, 2010)". ProSound News. Aug 3, 2010. Retrieved 2013-10-02.
  13. ↑ "MixOnline (AUG 3, 2010)". MixOnline. Aug 3, 2010. Retrieved 2013-10-02.
  14. ↑ "August 24, 2010 - AES Section Meeting Report". Retrieved 2013-10-02.
  15. ↑ "August 26, 2010 - Streamed Jimi Hendrix 40th Anniversary Salute". Retrieved 2013-10-02.
  16. ↑ "AudioBoom: Ray Archie, director streaming operations". Retrieved 2011-09-12.
  17. ↑ "Business Wire: 129th AES Convention Broadcast & Streaming Sessions". Business Wire. Sept 15, 2010. Retrieved 2011-09-12. Check date values in: |date= (help)
  18. ↑ "AES - "Working With Content Delivery Networks"". RadioWorld. Oct 13, 2011. Retrieved 2015-04-16.
  19. ↑ "AES 2013 National Convention (10/17/2013)". Retrieved 2013-10-02.
  20. ↑ "AES 2015 National Convention (10/30/2015)". Retrieved 2013-10-02.
  21. ↑ "Free Drum Workshop for Kids with World Renowned Drummer & Educator Swiss Chris)". Patch. Dec 5, 2013. Retrieved 2013-10-02.
  22. ↑ Galloway, Jordan (Dec 10, 2013). "Feel the Rhythm". Brooklyn Based. Retrieved 2013-12-10.
  23. ↑ "Free Piano Workshop for Kids - Sunday 10/6 3pm - Music Is My First Language". Patch. Oct 2, 2013. Retrieved 2013-10-02.
  24. ↑ "Kevin Harris About Page". Retrieved 2018-10-09.
  25. ↑ "Music is My First Language Holding Fundraiser to Support Music Education PR.com (3/5/2014)". Retrieved 2014-03-05.
  26. ↑ "MixLuv.com's Collaboration Platform To Be KickStarted". All Access. Oct 1, 2014. Retrieved 2017-04-23.
  27. ↑ Dale, Brady (Oct 22, 2014). "Change management comes to musical collaboration: MixLuv". Technically Brooklyn. Retrieved 2017-04-23.
  28. ↑ Dale, Brady (Oct 27, 2014). "Bandhub sees dramatic growth". Technically Brooklyn. Retrieved 2014-10-27.
  29. ↑ "Geek Cast (11/15/2014)". Retrieved 2014-11-15.
  30. ↑ Brown, Carolyn (Nov 18, 2014). "KICKSTARTER SPOTLIGHT: MIX LUV SEEKS $50,000 FOR SOCIAL SITE". Black Enterprise. Retrieved 2014-11-18.
  31. ↑ "MixLuv Kickstarter". Retrieved 2017-04-23.
  32. ↑ Matsuoka, Yukiko (Dec 27, 2014). "Online collaboration platform "MixLuv" supporting global music production". The Bridge. Retrieved 2014-12-27.
  33. ↑ "Mixluv". Online Music Engine. Jan 31, 2015. Retrieved 2014-12-27.
  34. ↑ Dale, Brady (May 12, 2015). "Technical.ly Brooklyn, May 12, 2015". Technically Brooklyn. Retrieved 2015-05-12.
  35. ↑ Teitelman, Bram (August 6, 2015). "MixLuv offers social music collaboration". Metal Insider. Retrieved 2015-08-06.
  36. ↑ "The Alchemist Collective". Retrieved 2014-12-27.
  37. ↑ "Silicon Harlem (10/16/2015)". Retrieved 2015-10-16.
  38. ↑ "MIT Enterprise Forum's The Future of Music: Where is the Money? (4/16/15)". Retrieved 2015-04-16.
  39. ↑ "MIT Enterprise Forum's The Future of Music: Where is the Money? (Video)". Retrieved 2015-04-16.
  40. ↑ "Future of Music Coalition (2/3/2016)". Retrieved 2016-02-03.
  41. ↑ "Understanding Copyrights: Music Royalties & Trademarks". Retrieved 2017-04-24.
  42. ↑ "A Lover's Ambition (10/22/2016)". Retrieved 2016-10-22.
  43. ↑ "Medium.com Registering Your Music (5/12/2017)". Retrieved 2017-05-12.
  44. ↑ "Gen KFD (8/24/2017)". Retrieved 2017-08-24.
  45. ↑ "BOLD TV (8/25/2017)". Retrieved 2017-08-25.
  46. ↑ "NY Music Tech (8/6/2017)". Retrieved 2017-08-06.
  47. ↑ "Indie Band Guru (1/09/2018)". Retrieved 2018-01-09.
  48. ↑ "Broadway World". Retrieved 2017-10-10.
  49. ↑ "Drew Altizer (3/10/2018)". Retrieved 2018-03-10.
  50. ↑ "HearNow Festival". Retrieved 2014-09-10.
  51. ↑ "HearNow Festival Audio Tonight". Retrieved 2017-06-10.


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