Retail advertising
Retail advertising refers to advertising for the retail business, in connection of the private business of branches. Furthermore, the designation "retail" is used also in the tourism and banking industry.
An optimization of the individual advertising is achieved when the position of the receiver (client, user) is determined. In digital marketing, it is controllable via geo-marketing and geo-targeting. Advertising, for example banners (display) will be shipped only in a particular environment (radius, zip code).
References[edit]
- finacle.asp EFMA Research Report September 2009: Innovation in Retail Banking: Best Practices and Insights
- Does Retail Advertising Work? (PDF) Randall A. Lewis and David H. Reiley, 8 June 2011
- Retail Advertising & Marketing Symposium, 2014
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