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Richard Baxter

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Richard Baxter
File:Richard Baxter.jpgRichard Baxter.jpg Richard Baxter.jpg
Born
💼 Occupation

Richard Baxter (born 1979) is a British search engine marketing consultant [1] who started the agency Builtvisible in 2009. In June 2016, he stepped down as Managing Director and handed the role to Geoff Griffiths. He is currently the non-Executive Director for Builtvisible. [2] Prior to Builtvisible, Baxter ran SEOgadget after leaving as Head of SEO at cheapflights.co.uk. [3] Builtvisible was acquired in a managment buyout by managing director Geoff Griffiths in December 2019. [4] Baxter has spoken at SEO industry conferences including Search Marketing Expo (SMX)[5], Mozcon (by Moz (marketing software)) [6], and SearchLove[7]. In 2014, he wrote a comprehensive guide on SEO for the British design magazine, .net magazine. [8] [9]

Press[edit]

  • Baxter gave input into the industry of selling Facebook likes for Channel 4 news by saying, “Unfortunately I think there are probably as many people involved in the illegitimate side of this kind of marketing, as there are in the legitimate side of marketing. This is a serious industry. There’s a lot of people doing it, people are making livings from it – it’s a very tangible thing that’s happening.”[10]
  • Richard was cited as one of the first to highlight Google's displaying airline routes in search results, soon after their acquisition of travel firm ITA.[11]

Biography[edit]

Baxter attended the University of Derby from 1997-2000 and lives in Hemel Hempstead, United Kingdom.[12] He is an amateur racing driver who started in Radial racing.[13]

References[edit]

  1. "About: Richard Baxter". purplemonkeydishwasher.co.uk. Retrieved March 1, 2020.
  2. "Richard Baxter". builtvisible.com. Retrieved March 1, 2020.
  3. Hunter Ruthven. "From blog to business: SEOgadget's mission to supercharge brands". growthbusiness.co.uk. Retrieved March 1, 2020.
  4. "Geoff Griffiths seals Builtvisible management buyout". The Drum. Retrieved 2020-03-01.
  5. "Marketing Land Events Speaker: Richard Baxter". marketinglandevents.com. Retrieved 2020-03-01.
  6. "Mozcon announces speaker line up". State of Digital. 2011-05-03. Retrieved 2020-03-01.
  7. "Richard Baxter - How we Build Links at SEOgadget (Video) | Distilled". www.distilled.net. Retrieved 2020-03-01.
  8. "Climb to the top of Google". pressreader.com. Retrieved March 1, 2020.
  9. "Climb to the top of Google". creativebloq.com. Retrieved March 1, 2020.
  10. Carter, Claire (2013-08-02). "Hackers create fake Facebook likes for cash". ISSN 0307-1235. Retrieved 2020-03-01.
  11. Bryant, Martin (2011-05-25). "Google seems to be testing new flight search results - TNW Google". The Next Web. Retrieved 2020-03-01.
  12. "Richard Baxter". linkedin.com. Retrieved March 1, 2020.
  13. "About: Richard Baxter". purplemonkeydishwasher.co.uk. Retrieved March 1, 2020.


Category:1979 births Category:University of Derby alumni Category:Search engine optimization consultants Category:Living people


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