Rob Kniaz

From EverybodyWiki Bios & Wiki

Rob Kniaz (born May 1979[1]) is an American venture capitalist based in London. He is a co-founding managing partner of Hoxton Ventures, an early-stage investment firm, investing across Europe.[2][3] and a former early Google product manager for AdSense.


Kniaz was a National Merit Scholarship recipient at St Mary's Ryken High School.[4] Subsequently, he graduated from the University of Maryland with a B.S. degree in Computer Science.[5] He studied at Stanford University and worked for Intel and was later an early product manager at Google in Silicon Valley where he led a team in the ads division focusing on the AdWords ad auction and Cost per action advertising.[6]

Intellectual Property[edit]

While working at Google on AdSense, he filed significant US patents for advertising technology particularly around pay-per-action ads, ad syndication and ad tracking. A number of patents remain in the application process[7][8] both in the US as well as the EU.[9]

This portfolio of patents has been cited over 161 times in subsequent patents by others in the advertising field.[10]

Notable patents include:

  • A method for selecting ad pricing model dynamically[11]
  • Allowing publisher preference of ads shown[12]
  • Identifying complementary ads[13]
  • Determining ad value in selection[14]
  • Syndicated ad content[15]
  • User-generated ads[16]

Hoxton Ventures[edit]

In 2014, Kniaz and Hussein Kanji[17] founded Hoxton Ventures, an early stage European venture capital firm.[18] Hoxton has been cited as one of Europe's leading "unicorn hunter" VCs with two portfolio companies valued at over $1b as of 2018.[19] Along with his partner, he has been noted by Business Insider as one of Europe's "coolest tech investors" in 2018.[20]

His notable investments include Deliveroo[21], Mavrx (acquired), and Immunio (acquired) among several others across Europe as part of his firm.


Kniaz is often cited in major news sources for commentary on the European venture capital ecosystem.[22][23] He also regularly comments on macroeconomic trends as they relate to the venture capital industry as well as international travel trends.[24][25]

Post Brexit he has provided regular commentary around the position of UK venture capital in Europe.[26] [27][28]

He is a regular guest on BBC Radio[29] and BBC World Service[30] news on the impact of public sector technology companies (especially Google and Apple), as well as on CNBC television[31].


  1. "Robert Karol KNIAZ - Personal Appointments (free information from Companies House)". Retrieved 2018-05-29.
  2. "Bloomberg Business - Rob Kniaz". 2013-11-10. Retrieved 2016-02-18.
  3. "Hoxton Ventures Raises new $40M Early Stage European VC Fund". 2013-11-10. Retrieved 2016-02-18.
  4. "MERIT SCHOLARSHIP WINNERS". Washington Post. 1997-06-19. ISSN 0190-8286. Retrieved 2018-05-29.
  5. "Maryland C.S. Alumni - Rob Kniaz". 2015-02-10. Retrieved 2016-02-18.
  6. "Google Adsense Blog". Inside AdSense (Official Google AdSense blog). 2006-03-10. Retrieved 2016-02-18.
  7. "Google Patents". Retrieved 2018-05-28.
  8. "Google Patents". Retrieved 2018-05-28.
  9. Metrikumsetzung für online-werbung, 2008-02-04, retrieved 2018-05-29
  10. "Rob Kniaz - Google Scholar Citations". Retrieved 2018-05-29.
  11. Automatically switching between pricing models for services, 2012-07-26, retrieved 2018-05-29
  12. Publisher preference system for content selection, 2012-08-20, retrieved 2018-05-29
  13. Determining complementary product content from primary product document information and providing such complementary product content in association with the primary product document, in an online environment, 2012-05-31, retrieved 2018-05-29
  14. Advertising value tools, 2009-10-28, retrieved 2018-05-29
  15. Syndicated trackable ad content, 2006-04-20, retrieved 2018-05-29
  16. User generated advertising, 2007-10-26, retrieved 2018-05-29
  17. "Hoxton Ventures Launches a European Early Stage Venture Capital Fund, Bringing U.S. Investing Perspective to Europe Accel and Fidelity Alumni Open Microcap Venture Fund in Europe". Hoxton Ventures. Retrieved 20 September 2016.
  18. "Hoxton Ventures: Official Website". Hoxton Ventures. Retrieved 20 September 2016.
  19. "Overview of top Unicorn hunters amongst European investors". Retrieved 2018-05-28.
  20. "The 36 coolest tech investors in the UK". Business Insider. Retrieved 2018-05-28.
  21. "Series A - Deliveroo - 2014-06-26 | Crunchbase". Crunchbase. Retrieved 2018-05-28.
  22. "British Tech students shunning Silicon Valley". 2014-01-15. Retrieved 2016-02-18.
  23. "Hoxton Ventures takes aim at Europe's unicorns". Red Herring. 2014-12-01. Retrieved 2016-02-18.
  24. "Fed Keeps Interest Rates on Hold". CNBC. 2015-09-18. Retrieved 2016-02-18.
  25. "How to Breeze Through Airport Immigration like a Diplomat". Wall Street Journal. 2015-11-12. Retrieved 2016-02-18.
  26. "Theresa May wants to make up for a potentially massive shortfall in UK VC funding". Business Insider. Retrieved 2018-05-28.
  27. Haworth, Elliott (2016-09-23). "Brand Britain: How will Brexit affect our image abroad?". Retrieved 2018-05-28.
  28. "British CEOs Bemoan Election Disaster". 2017-06-09. Retrieved 2018-05-28.
  29. "27/02/2017, Today - BBC Radio 4". BBC. Retrieved 2018-05-28.
  30. "UK and EU Agree Brexit Transition Terms, World Business Report - BBC World Service". BBC. Retrieved 2018-05-28.
  31. "Apple executing according to plan: Pro". CNBC. Retrieved 2018-05-28.

External links[edit]

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