Danielle Wiley
| Danielle Wiley | |
|---|---|
| Born | Merrick, New York U.S. |
| 💼 Occupation | Agency principal, Sway Group |
| 📆 Years active | founded in 2011 |
| Known for | Influencer and social media marketing |
| 🌐 Website | swaygroup |
Danielle Wiley is an American writer who is a frequent contributor on the topic of influencer and social media trends to Forbes. She has also been featured in numerous print and online sites and podcasts, including The Atlantic, WSJ, TechCrunch, and Digiday, as well as at media and influencer events including SXSW, Consumer Electronics Show (CES), and BlogHer.[1]
Wiley is a influencer marketing executive, named by Talking Influence to its 2020 Influencer50[2] list of the top 50 professionals in the field, and cited as one of the top 16 women in marketing by Chief Marketer in its "Market Like A Mother 2022" awards.[3] She founded Sway Group in 2011 to establish a means for businesses to leverage individual social media influencers in their marketing programs.[4] Sway Group is now a full-service influencer marketing agency, and maintains a network of 30,000 authenticated content creators, known as The Sway.[5]
Career[edit]
Danielle Wiley created Sway Group in 2011 with two partners, both female, and states that one of her goals was to help women bloggers and content creators to gain access to business revenues at a fair commercial rate.[6] Today, Sway Group is run by Danielle Wiley with her partners Tiffany Romero and Francesca Banducci.[7] The company appeared on the Inc. 500 list of America's fastest-growing private companies in 2015, at number 446.[8]
In 2021, following the NCAA's decision to let college athletes monetize their name, image and likeness, Sway Group created studentathletesponsor.com as a means of contracting with student athlete influencers.[9]
Before founding Sway Group in 2011, Danielle Wiley was a Senior Vice President at Edelman Digital in Chicago.[10] In this role, she oversaw the client work and IP in the categories of community management, trend watching, insights, monitoring and influencer outreach. She touched the campaigns and day-to-day social strategy of a variety of large brands including Johnson & Johnson, Quaker, Bush's Beans, SC Johnson, Kraft Foods, Con Agra, True Value and Kimberly Clark.[11] Previously Wiley (who was named Danielle Altshuler before her marriage) worked in content strategy at agency Hanson, Inc. (Ohio),[12] and also was a food critic for the Ann Arbor News.[13]
Personal[edit]
Danielle Wiley graduated from Vassar College in 1995, with a B.A. in Sociology.[12]
Articles[edit]
References[edit]
- ↑ "About Us/Our Team: Danielle Wiley". Sway Group.
- ↑ "Introducing The 2020 Influencer Top 50". Talking Influence.
- ↑ "Market Like A Mother". Chief Marketer.
- ↑ "Meet Our Speaker: Danielle Wiley". Social Media Strategies Summit.
- ↑ "Sway Group's Danielle Wiley honored by Chief Marketer". PR Newswire.
- ↑ "How This Entrepreneur Built a $4.3 Million Marketing Agency for Mommy Bloggers". Inc.
- ↑ "Sway Group's Danielle Wiley Honored by Chief Marketer". Iosco County News-Herald.
- ↑ "Inc. Company Profile: Sway Group". Inc.
- ↑ "Sway Group Soars With 3rd Quarter Business Wins". Cision PR Newswire.
- ↑ "Vetting Online Voices For Your Brand". Chief Marketer.
- ↑ "B2C Contributor Profile: Danielle Wiley". Business2Community.
- ↑ 12.0 12.1 "Danielle Wiley entry". LinkedIn.
- ↑ "Fresh Bread And Lots Of Dill At Jacques Patisserie". Ann Arbor News.
External links[edit]
- Danielle Wiley LinkedIn page
Others articles of the Topic Biography : Icewear Vezzo, Tony Tinderholt, 27 Club, Trippie Redd, List of Mensans, Bankrol Hayden, PewPew
Others articles of the Topic United States : Hazbin Hotel, MTV, Public figure, Zoot (Software), The Adventures of Jimmy Neutron, Boy Genius
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