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SK Jewellery

From EverybodyWiki Bios & Wiki

SK Jewellery
Native name
树记珠宝集团
Private
ISIN🆔
IndustryJewellery
Founded 📆1991
Founder 👔
Headquarters 🏙️,
Singapore
,
Singapore
Number of locations
49
Area served 🗺️
Key people
  • Dato’ Sri Dr. Lim Yong Guan (Non-Executive Chairman, Co-Founder)
  • Lim Yong Sheng (Executive Director and Group CEO, Co-Founder)
  • Lim Liang Eng (Executive Director and Group COO, Co-Founder)
Members
Number of employees
🌐 Websitewww.skjewellery.com
📇 Address
📞 telephone

SK Jewellery formerly Soo Kee Jewellery[1] is a Singapore-based jeweller known for offering a wide range of jewellery products and mementos.[2][3]

History

Founding

SK Jewellery Group Ltd. was founded in 1991 and headquartered in Singapore.[4] The group was listed on the Catalist of the Singapore Exchange Securities Trading Limited (SGX: 42G) since 20 August 2015 after launching its initial public offering.[5] It has an established presence across the Asian continent with over 60 retail stores in Singapore, Malaysia, and in 2020, the Group delisted from SGX.[6][7][8]

Notable Milestones

  • In 2004, SK Jewellery Group launched its own proprietary True Love diamond collection under SK Jewellery.[9][10] In 2008, the group won the Singapore Excellence Service Award and Singapore Prestige Brand Award. [11]
  • In 2007, Love & Co. was set up to cater to the bridal market and in 2012, SK Jewellery Group pioneered 999 pure gold jewellery, which transformed the existing yellow gold market.[12]
  • In 2015, it won the Changi Airport Group Outstanding Outlet Award[13] and Asia’s Top Influential Brand in Gold and Jewellery category.[14]
  • In 2016, SK Jewellery Group opened a new corporate headquarters building at Changi Business Park[15] and also launched its e-commerce platform and in-store self-collection services.[16]
  • In 2017, SK Jewellery Group partnered with International Institute of Diamond Grading and Research (IIDGR); a De Beers group company, to launch the new Lovemarque Diamond. The company also expanded SK Jewellery e-commerce offerings onto Lazada Singapore and was awarded license and exclusive distributorship for Peanuts in Singapore and Malaysia.[17]
  • 2018, SK Jewellery Group expanded operations to Thailand and China through the Love & Co. brand. The company was also renamed from Soo Kee Group Ltd to SK Jewellery Group Limited in 2018.[18] It also launched SK Gold concept retailing 916 Gold jewellery.
  • In 2019, the company expanded SK Jewellery e-commerce offerings onto Shopee Singapore. It also pioneered lab-grown diamond retailing in Singapore and launched Star Carat Shop. The company was also awarded license and exclusive distributorship for Pokemon in Singapore and Malaysia.[18]

References

  1. ↑ Wong Kai Yi,"Jeweller Soo Kee set to change its name". businesstimes.com.sg. 5 April 2018. Retrieved 24 February 2021.
  2. ↑ Ann Williams,"SK Jewellery founders make cash offer to take firm private". straitstimes.com. 3 September 2020. Retrieved 24 February 2021.
  3. ↑ Brand Studio,"When mankind surpasses nature with diamonds borne from science". channelnewsasia.com. 8 November 2019. Retrieved 24 February 2021.
  4. ↑ Gladys Chung,"Going for gold". straitstimes.com. 24 August 2015. Retrieved 24 February 2021.
  5. ↑ Vievienne Tay,"SK Jewellery co-founders offer S$0.15 per share in cash to privatise company". businesstimes.com.sg. 2 September 2020. Retrieved 24 February 2021.
  6. ↑ Choo Yun Ting,"Soo Kee launches bullion business and new HQ at Changi Business Park". businesstimes.com.sg. 27 July 2016. Retrieved 24 February 2021.
  7. ↑ Rachael Boon,"Soo Kee to add shine to Thai market in $1.2m joint venture". straitstimes.com. 10 February 2017. Retrieved 24 February 2021.
  8. ↑ "To China with love". straitstimes.com. 5 December 2019. Retrieved 24 February 2021.
  9. ↑ "An enduring symbol of love that says "forever"". straitstimes.com. 19 February 2021. Retrieved 24 February 2021.
  10. ↑ "SK Jewellery Launches Lab Grown Diamond Brand, Star Carat Shop with Diamonds for Millenials". asiaone.com. 6 December 2019. Retrieved 24 February 2021.
  11. ↑ "Accreditations". skjewellerygroup.com. Retrieved 24 February 2021.
  12. ↑ "Largest 100g Pure Gold Bar". singaporerecords.com. Retrieved 24 February 2021.
  13. ↑ "SK Jewellery at Changi Airport T3 Awarded Changi Airport Outstanding Outlet Award". skjewellerygroup.com. 13 December 2015. Retrieved 24 February 2021.
  14. ↑ "SK Jewellery Awarded Asia's Top Influential Brand in Gold and Jewellery Category". skjewellerygroup.com. 9 November 2015. Retrieved 24 February 2021.
  15. ↑ "Thriving on change". businesstimes.com.sg. 19 July 2016. Retrieved 24 February 2021.
  16. ↑ Adeline Tan,"Singapore's IMM launches virtual mall on Shopee". straitstimes.com. 5 February 2021. Retrieved 24 February 2021.
  17. ↑ "Soo Kee Group celebrates 25th Anniversary with opening of new SOOKEE HQ and new initiatives to enhance market leadership". skjewellerygroup.com. 26 July 2016. Retrieved 24 February 2021.
  18. ↑ 18.0 18.1 "Soo Kee Group is now SK Jewellery Group Limited (SGX: 42G)". skjewellerygroup.com. 8 May 2018. Retrieved 24 February 2021.

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