SNVRKOTICS
| SNVRKOTICS | |
|---|---|
 | |
| Founded | October 16, 2024 |
| Founder | SNVRK[1] |
| Genre | |
| Country of origin | United States |
| Location | Brooklyn, New York |
| Official website | snvrkotics |
Search SNVRKOTICS on Amazon.
SNVRKOTICS (stylized in all caps, pronounced SNARKOTICS) is an American independent record label and creative company founded in 2024 by the rapper SNVRK.[2] Based in Brooklyn, New York, it releases and administers SNVRK's music and operates the apparel, visual and rights work built around it.[2]
The company is identified with the hi-visibility orange used across its releases and campaigns, and with the citywide guerrilla rollout that accompanied its 2026 album SNVRKOLEPSY.[3]
History
SNVRK first used the name "Snarkotics" for his creative output in February 2021, revising it to SNVRKOTICS in September 2024.[2] The company was incorporated in Delaware on October 16, 2024 and began operating as an independent label and creative studio.[2]
SNVRKOTICS launched publicly in June 2026 with the release of SNVRKOLEPSY.[2]
Ticketstorm
In June 2026, SNVRKOTICS promoted SNVRKOLEPSY with a guerrilla marketing campaign known as the Ticketstorm. Operating across Brooklyn, Manhattan and Hoboken, the campaign distributed an estimated 100,000 high-visibility orange promotional flyers designed in the visual style of municipal parking notices.[3]
The campaign was produced independently, without label or agency backing.[3]
Approach
SNVRKOTICS operates outside the three major music conglomerates and handles in house the functions an artist would ordinarily license out: recording and distribution, marketing and rollout, apparel design, visual and digital art direction, and web and experiential projects.[2]
The company describes its guiding principle as creative sovereignty — building its own infrastructure rather than working inside an existing label system.[2]
Apparel
The company's apparel line draws on industrial and high-visibility workwear, using reflective materials, technical garments and structured outerwear, extending the safety-and-infrastructure motif used across its releases and campaigns.[2]
Visual identity
SNVRKOTICS uses a hi-visibility orange (#ff4400) consistently across its releases, apparel and campaigns. Its visual language draws on urban infrastructure — parking notices, caution tape and safety signage.[2]
Current artists
| Artist | Year signed | Releases under the label | Notes |
|---|---|---|---|
| SNVRK | 2024 | 2 | Founder |
Discography
Studio albums
| Artist | Album | Details |
|---|---|---|
| SNVRK | SNVRKOLEPSY |
|
| SNVRK | 33° (deluxe edition of SNVRKOLEPSY) |
|
References
External links
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