Scad (fraud)
A scad is a scam disguised as an advertisement, usually in reference to internet spam. The term (which is a portmanteau of the words scam + ad) has been used by the Alliance Against Bait and Click to describe scam ads that lure consumers to click on their site using a brand name or an outrageous deal while in turn providing suspect products and deals. At worst, scads can send users to unsecured or malicious sites – exposing them to fraud, scams, viruses, exploits, trojans, malware, and spyware.[1] Sponsored search results contain over twice as many risky sites as organic listings for the same search terms, according to a study by online security company McAfee.[2] Scads exist in sponsored links and several have delivered Internet users to sites that charge for Firefox, a popular free web browser.[3] One research study found that the display of a company's ads in response to searches for a competitor's brand name was not a widespread phenomenon.[4]
References[edit]
- ↑ Finney, Michael (December 29, 2009). "Bait-and-switch scams move to Internet". ABC KGO-TV Seven On Your Side. Retrieved 2009-04-13.
- ↑ Edelman, Ben; Rosenbaum, Hannah (June 4, 2007). "The State of Search Engine Safety. McAfee Inc". McAfee Site Advisor. Retrieved 2009-04-13.
- ↑ Keats, Shane (February 3, 2006). "How Much Does 'Free' Cost?". McAfee SiteAdvisor Blog. Archived from the original on February 10, 2009. Retrieved 2009-04-13.
- ↑ Rosso, Mark; Jansen, Bernard (Jim) (August 2010), "Brand Names as Keywords in Sponsored Search Advertising", Communications of the Association for Information Systems, 27 (1): 81–98
External links[edit]
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