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Secretly Distribution

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Secretly Distribution
SD LOGO preview.jpg
FounderChris Swanson
Darius Van Arman
Ben Swanson
Jonathan Cargill
Distributor(s)Secretly Distribution
GenreIndie rock
Country of originUnited States
LocationBloomington, Indiana
Official website[1]

Amazon.com Logo.png Search Secretly Distribution on Amazon.

Secretly Distribution is a music distributor company founded in 1997 and based in Bloomington, Indiana. The company has opened European offices based in Old Street, London which adds to a growing number of satellite offices, including LA, New York and Berlin.[1]

Secretly Distribution hosts an "annual Label Distribution Summit" where labels and artists affiliated with the distribution company travel to small town Bloomington, Indiana, typically in late summer. Attendees take part in presentations, group discussions, and general meet-and-greets. The summit acts as an introduction for many members of the label family to the staff facilitating their distribution needs.[2]

The Secretly Group label group, established one year before Secretly Distribution came into existence, is made up of 4 labels. These in-house members of the Secretly Distribution label family include Secretly Canadian, Jagjaguwar, Dead Oceans, and Numero Group. "Since 2007 a number of artists have appeared on the four labels either on contract or through distribution deals".[3]


  1. http://www.musicweek.com/news/read/secretly-distribution-opens-london-office/063542
  2. http://www.billboard.com/biz/articles/community/backbeat/1173002/backbeat-secretly-canadian-hosts-6th-annual-label
  3. "Secretly Label Group is born: Numero, Dead Oceans, Jagjaguwar and Secretly Canadian join forces". Music Week.

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