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Self Service

From EverybodyWiki Bios & Wiki


Self Service
Birth nameEdward Hinson
Also known asSelf, Lord Self
Born (1967-08-27) August 27, 1967 (age 57)
Queens, New York City, New York, US
GenresHip Hop
Occupation(s)Record producer, Consulting, Mixing, Mastering, Sound design, Film score, Music executive
Years active1997–present
LabelsELPD Productions, NokoTV Network
Associated actsOnyx, Cocoa Brovaz, Heltah Skeltah, Ja Rule, DMX, LL Cool J, Cam'ron, Fat Joe, Sticky Fingaz, N.O.R.E., Bone Thugs N' Harmony, Tragedy Khadafi, Juelz Santana

Edward Hinson (born August 27, 1967), professionally known as Self Service (or simply Self), is an American multi-platinum record producer, recording engineer, videographer and filmmaker. He began his music career in 1997 as a producer of Cocoa Brovaz's second album The Rude Awakening under the moniker Lord Self, then he followed multi-platinum hardcore rap group Onyx, producing five songs for their third album Shut 'Em Down include the title track featuring DMX under the moniker Self.

He went on to produce for many of hip hop's leading artists. He is currently working as a producer and professional videographer on NokoTV film studio in Atlanta, Georgia. He composed the official score to the 2013 TV-series Empire City,[1] and took part in the voice acting 2003 video game Def Jam Vendetta.

Early life[edit]

Edward Hinson was born and raised in Queens, New York City. Hinson attended comprehensive high school Andrew Jackson High School in the Cambria Heights section in southeastern Queens, New York. In 1984, he went to prison when he was 16. He spent 8 years in prison and was released in 1992.

Career[edit]

Self starting producing hip-hop music in 1994.[2][3] When he came home from prison he built a studio with his friend Gavin Wray, whose girlfriend Salt was in a hip-hop group Salt-N-Pepa. The studio was built in the house of Salt, she had a bunch of equipment, include keyboard Ensoniq ASR-10. She gave this keyboard to Self. He locked himself in his home about three months just trying to figure it out. That's where Hinson started sampling off old cassette tapes. Ed put his new music on a cassette tapes and go outside to the block. Self plays the tapes in his man's car.[4]

Tek and Steele from a rap duo Cocoa Brovaz walking by the time and heard the beats playing from the Self's car. Rappers liked his music and invited a young producer to the studio. The next day Lord Self went to the studio and sold five beats for five thousand dollars. When "Black Trump" hit the radio Onyx doing their last album on Def Jam.

Self was introduced by Onyx's road manager Eat 'Em Up to the legendary hardcore rap group.[5] He did seven joints for their third album Shut 'Em Down, but only five of them were placed on the album. He produced the single Shut 'Em Down. That is the first record DMX came out on. And then he produced the remix for this song featuring the late great Big Pun. For these seven beats, Self Service earned 7 thousand dollars. Just for a week "Shut 'Em Down" album peaked at number 10 on the US Billboard 200.[6]

In the same year Self produced a one song "Queensfinest" featuring Nas for DJ Clue's platinum The Professional. Then Irv Gotti introduced Self to Ja Rule and DMX. His next work was DMX's biggest single "What's My Name" for his third 5× platinum album ...And Then There Was X. Complex picked this song in their list "25 Rap Songs That Make Us Want To Punch Someone In the Face", saying "Those spooky piano notes really set the mood for the song (and also still haunt our psyche when we are investigating a strange sound in the kitchen late at night)".[7]

The next two albums by Ja Rule went platinum and triple-platinum with help of Edward Hinson's music. His next collaboration with Ja Rule and Jay-Z called "Kill 'Em All" from platinum Venni Vetti Vecci was put on the list "Ja Rule Breaks Down His 25 Most Essential Songs" by Complex[8]

Then Self put his work on the Musiq Soulchild's debut platinum album Aijuswanaseing, LL Cool J's eighth platinum studio album G.O.A.T.. After that he was on tour with Bone Thugs N' Harmony and produced the whole 2005 album Bone Brothers on the tour bus. One time he produced a one record for Mobb Deep for what they paid him 15 thousand dollars.[9]

Ed Hinson has over twenty years in the music industry as platinum producer. Self has collectively earned over 18 platinum records along with 20+ years of experience in the music industry. His A-list platinum production experience consists of DMX, Juelz Santana, Jay Z, LL Cool J, Ron Isley, Ja Rule, Musiq Soulchild, Bone Thugs & Harmony and many more. He has a music engineering degree from Institute of Audio Research (1997 - 2000).

In 2010, Self partnered up with Omar (02) White to start up True Sound MediaPlex, a successful multimedia facility in the Bronx, New York City. VH1's Love & Hip Hop: New York, BET, numerous independent television networks, and major artists on Maybach Music Group were among their clientele. In 2014 Ed moved to Atlanta, Georgia. Ed will handle A&R for the company with plans of finding the supreme talent the world has to offer. Self has now brought his talents to the world of film and television combining his production experience with sound design and film scoring to create new innovative content to the world.[10][11]

Discography[edit]

Productions[edit]

References[edit]

  1. ↑ "Empire City on IMDB". imdb.com. Retrieved 2018-09-03.
  2. ↑ "Indie Review welcomes producer SELF ! (April 20, 2012)". indiereviewcd.com. Retrieved 2018-09-03.
  3. ↑ "INDIE REVIEW RADIO/ SELF /Indie Producer (Hosted by Raychelle & C.Truth) (April 21, 2012) - 21:50". blogtalkradio.com. Retrieved 2018-09-03.
  4. ↑ "Multi-Platinum Producer Self Service Stops By To Chat About His Platinum Records & New Music". youtube.com. Retrieved 2018-09-03.
  5. ↑ "Self-Service iStandardTV Exclusive iNterview -- iStandardProducers.com". youtube.com. Retrieved 2018-09-03.
  6. ↑ "Billboard 200 (Billboard) June 20, 1998". billboard.com. Retrieved 2018-09-03.
  7. ↑ "25 Rap Songs That Make Us Want To Punch Someone In the Face". complex.com. Retrieved 2018-09-03.
  8. ↑ "Ja Rule Breaks Down His 25 Most Essential Songs". complex.com. Retrieved 2018-09-03.
  9. ↑ "Multi-Platinum Producer Self Service Stops By To Chat About His Platinum Records & New Music". youtube.com. Retrieved 2018-09-03.
  10. ↑ "Edward Hinson on Linkedin". linkedin.com. Retrieved 2018-09-03.
  11. ↑ "INDIE REVIEW RADIO/ SELF / INDIE PRODUCER (March 14, 2015)". blogtalkradio.com. Retrieved 2018-09-03.

External links[edit]


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