Sender
Sender is an email marketing & SMS marketing software. The platform provides email automation, newsletter creation, and transactional email services primarily targeted at small and medium-sized businesses, e-commerce stores, and digital marketers.[1]
| Developer(s) | Sender.net |
|---|---|
| Initial release | 2012 |
| Engine | |
| Operating system | Web-based (SaaS) |
| Type | Email marketing software |
| License | Proprietary |
| Website | www |
Search Sender on Amazon.
History
Sender was founded in 2012 by Edgaras Vaitkevičius in Vilnius, Lithuania. The company was established to help marketers run result-driven email marketing campaigns at a low price point.[2]
In Capterra's 2016 rankings of the world's top email marketing software development companies, Sender was among the best in two categories: it took second place in terms of price and ease of use ("Most Affordable Email Marketing Service" and "Most User-Friendly Email Marketing Service").[3]
In 2018, Sender won two awards from Capterra's annual Email Marketing Awards: third place in the category "Most affordable email marketing service" and first place in the category "Most user-friendly email marketing service."[4] The platform also earned Rising Star and Great User Experience Awards from FinancesOnline.[5]
In 2022 (Q1), it was announced as #7 in the Top 20 Fastest Growing Softwares and #15 in the Top 20 Highly Rated Softwares awards from SaasWorthy. In 2023 (Q2), Sender has again been recognized among the Top 20 Fastest Growing Softwares this time ranking as #10.[6]
Company Information
Sender is a privately held company headquartered in Vilnius, Lithuania, with between 11-50 employees. The platform serves over 100,000 customers globally, with some sources reporting over 180,000 businesses using the service.
Features and Services
Core Features
Sender offers a drag-and-drop email builder, automation workflows, and audience segmentation capabilities. The platform provides the following key features:
- Email Campaign Creation: A drag-and-drop email builder with responsive templates that require no coding knowledge.
- Marketing Automation: Automated email campaigns and marketing sequences for lead nurturing.
- SMS Marketing: Multi-channel automation strategy using both email and SMS.
- Segmentation: Options to target specific groups within email lists based on user behavior and demographics.
- Analytics and Reporting: Campaign reports, heatmap/click tracking, audience growth tracking, and automation reports.
- Transactional Emails: Tools for sending transactional emails for website and business purposes.
E-commerce Features
Sender provides specialized tools for e-commerce businesses including abandoned cart recovery emails and a Cart-Item Wizard that allows users to insert e-shop products into newsletters by copying and pasting URLs.
Forms and Lead Generation
The platform includes customizable signup forms, popups, and exit-intent popups with adjustable timing and display options. Users can create subscription forms using a drag-and-drop builder that requires no design or technical knowledge.
Integrations
Sender offers integrations with platforms including Zapier, WordPress, WooCommerce, PrestaShop, and Shopify. API integrations allow Sender to integrate with almost any other software platform. The company provides complete API documentation.
Customer Support
Sender provides 24/7 customer support via live chat with an average response time reported to be in seconds. Higher-tier plans include access to a dedicated success manager.
Reviews
Users generally praise Sender's user-friendly interface, email deliverability rates, and automation capabilities, with many appreciating its affordability compared to other email marketing tools. The free plan is particularly noted for its generosity, allowing up to 2,500 subscribers, which is higher than many competitors.
Review Scores
Sender has received the following ratings from major software review platforms:
- Capterra: 4.7 out of 5 stars based on 209 reviews[7]
- G2: 4.7 out of 5 stars based on 196 reviews[8]
- Trustpilot: 4.8 out of 5 stars based on 800 reviews[9]
References
- ↑ "Sender Revolutionizes Email Marketing with Affordable, Enterprise-Grade Features for SMBs | Entrepreneur". Entrepreneur. 2025-05-16. Archived from the original on 2025-06-24. Retrieved 2025-10-16.
- ↑ "Sender Revolutionizes Email Marketing with Affordable, Enterprise-Grade Features for SMBs | Entrepreneur". Entrepreneur. 2025-05-16. Archived from the original on 2025-06-24. Retrieved 2025-10-16.
- ↑ Glaveckaitė, Živilė (2017-03-26). "Lietuvių debiutas nušluostė nosį pasaulio milžinams". bznstart (in lietuvių). Retrieved 2025-10-16.
- ↑ "Sender.net". Software Reviews, Pricing & Demo in 2025. Retrieved 2025-10-17.
- ↑ "Sender.net". EU-Startups. Retrieved 2025-10-17.
- ↑ "Sender.net". Software Reviews, Pricing & Demo in 2025. Retrieved 2025-10-17.
- ↑ "Sender Pricing, Alternatives & More 2025". Capterra. Retrieved 2025-10-16.
- ↑ "The G2 on Sender.net". G2. Archived from the original on 2025-08-11. Retrieved 2025-10-16.
- ↑ "Sender is rated "Excellent" with 4.8 / 5 on Trustpilot". Trustpilot. 2025-10-08. Retrieved 2025-10-16.
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