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Sensor Tower

From EverybodyWiki Bios & Wiki

Sensor Tower
Sensor Tower Logo
Type of businessPrivate
Type of site
App Analytics & Intelligence
Available inEnglish, Chinese, Korean
Founded2013; 11 years ago (2013)
HeadquartersSan Francisco, California, USA
No. of locations5 (including Shanghai, Seoul, Toronto, La Coruna)
Area servedInternational
Founder(s)Oliver Yeh
Alex Malafeev
IndustryGaming, Technology, Financial
ServicesApp Analytics, App Store Optimization, App Intelligence
Employees40
WebsiteSensor Tower
Launched2013

Sensor Tower is an app analytics and competitive app intelligence platform.[1] Founded in 2013 and headquartered in San Francisco, the platform allows users to track app performance for App Store Optimization/ASO and track revenue and download data for apps and publishers. [2][3] Other metrics that can be tracked are ads, usage data, MAUs, reviews, and app updates by the top apps in the App Store and Apple Play Store. The company also has satellite offices in Shanghai, Seoul, Toronto, and La Coruna. The top verticals that use Sensor Tower are Gaming Companies, Technology Companies, and Financial Companies. Customers include Zynga, Warner Brothers, NBC Universal, AdColony, Bank of America, Credit Suisse, Glu Mobile, Happy Fish, Jam City, Kaizen Platform, Kongregate, Microsoft, Tapps Games, and Ticketmaster.


Products[edit]

Sensor Tower has four products and has both individual and Enterprise plans.

  • App Intelligence[4] - The App Intelligence Platform shows you app performance by category and over time by publisher and device. This performance data includes review history, review analysis, featured app rankings, app updates over time, performance in international markets, sales and app metrics, and provides app store optimization recommendations. The ASO recommendations have keyword rankings, keyword optimization, keyword suggestions and research, as well, as competitor keywords and translations.
  • Store Intelligence[5] - The Store Intelligence Platform gives revenue and download performance metrics for apps and publishers over time by country, device, and app. The platform shows the list of top grossing, top downloaded, and top growing apps. The data is used for competitive intelligence and potential acquisitions.
  • Ad Intelligence[6] - The Ad Intelligence Platform provides advertiser and publisher insights into the top advertisers, top creatives, creative gallery of active ads, and global ad analysis.
  • Usage Intelligence - The Usage Intelligence Platform provides usage data for apps in terms of user demographics, retention, session count, session duration, and time spent.


App Intelligence has both Small Business and Enterprise pricing plans. The pricing for the App Intelligence Plan is $59 per month for the annual Pro Plan and $299 per month for the annual Business Plan. Store Intelligence, Ad Intelligence, and Usage Intelligence are available in Enterprise Plans.

History[edit]

Sensor Tower was founded by app developers Oliver Yeh and Alex Malafeev, who were part of AngelPad's startup incubator program in 2013.[7] Oliver and Alex found that the cost per new user was too expensive - at $1 or more, so they built Sensor Tower as their personal tool and made it available to third-party developers.[8] The business model started off with a freemium model with a monthly pricing plan.[9] The startup is profitable.[10]

In August 2013, the company raised $1 million of seed money in a financing round led by Rembrandt Venture Partners. The other investors include Merus Capital, Bertelsmann Digital Media Investments, Pejman Nozad, Mar Hershenson, Ariel Poler, and Maneesh Arora.[11] The App Intelligence Platform was the first product. Store Intelligence was released in 2014, followed by Ad Intelligence in 2016, and Usage Intelligence in 2017.

Milestones and Recent News using Sensor Tower Data[edit]

  • Arlo used Sensor Tower as a source of third party neutral information in their S-1 filing - "According to Sensor Tower, for the first quarter of 2018, the Arlo app had a user engagement rate, measured by daily active users (the number of users who launch the Arlo app at least once per day on average in a period) divided by monthly active users (the number of users who launch the Arlo app at least once per month on average in a period) of 37%. Sensor Tower’s data also shows that, during the same period, the Arlo app’s number of daily active users was in line with the median of the 500 most downloaded apps from the Apple App Store and that the Arlo app had a user engagement rate in the top 6% of these apps."[12]
  • Trends in app downloads could bode well for these tech companies - "DiClemente’s look at the SensorTower numbers suggests another better-than-expected period in terms of Tinder monetization."[13]

Media Mentions[edit]

Sensor Tower's data is cited as a source of data by media outlets and blogs.

References[edit]

  1. ↑ "Company Profile Sensor Tower". PocketGamer.biz. |Authors list= missing |1= (help)
  2. ↑ Cutler, Kim-Mai (August 6, 2013). "Sensor Tower Raises $1M to Help Mobile Developers Improve Their App Store Presence". Techcrunch.
  3. ↑ Saccomani, Pietro (March 24, 2017). "How Sensor Tower Can Help You Rank High in the App Store". MobiLoud.
  4. ↑ Weber, Robert J (January 25, 2016). "Top Tools for App Store Search Optimization". Disrupt New Media.
  5. ↑ "Sensor Tower". Craft.
  6. ↑ "Sensor Tower". Craft.
  7. ↑ Ha, Anthony (May 23, 2013). "AngelPad's Sixth Batch of Startups Includes Companies Working on Drones, Storage, And More". TechCrunch.
  8. ↑ Cutler, Kim-Mai (August 6, 2013). "Sensor Tower Raises $1M To Help Mobile Developers Improve Their App Store Presence". TechCrunch.
  9. ↑ Cutler, Kim-Mai (August 6, 2013). "Sensor Tower Raises $1M To Help Mobile Developers Improve Their App Store Presence". TechCrunch.
  10. ↑ Cutler, Kim-Mai (August 6, 2013). "Sensor Tower Raises $1M To Help Mobile Developers Improve Their App Store Presence". TechCrunch.
  11. ↑ Cutler, Kim-Mai (August 6, 2013). "Sensor Tower Raises $1M To Help Mobile Developers Improve Their App Store Presence". TechCrunch.
  12. ↑ "United States Securities and Exchange Commission Amendment No. 1 to Form S-1 Registration Statement Arlo Technologies, Inc". United States Securities and Exchange Commission Form S-1. July 23, 2018. |Authors list= missing |1= (help)
  13. ↑ Bary, Emily (September 11, 2018). "Trends in app downloads could bode well for these tech companies". MarketWatch.
  14. ↑ Tassi, Paul (February 20, 2018). "A Year Later, 'Fire Emblem Heroes' Rakes In $300 Million For Nintendo". Forbes.
  15. ↑ Moscaritolo, Angela (January 15, 2018). "These Are the Most Popular Apps of 2017". Entrepreneur.com.
  16. ↑ Adam Leshinsky,, Aaron Pressman (January 8, 2018). "Data Sheet-What Apple Should Do About Kids Addicted to iPhones". Fortune.
  17. ↑ Yuji Nakamura,, Lulu Yilun Chen (August 23, 2018). "Inside Tencent's Struggle to Bring World's Hottest Game to China". Bloomberg.
  18. ↑ Sparks, Daniel (August 18, 2018). "Tech Stocks This Week: Square Hits New High and NVIDIA Falls". Nasdaq.
  19. ↑ Nicas, Jack (August 8, 2018). "Tech Companies Banned Infowars. Now, Its App Is Trending". New York Times.
  20. ↑ Constine, Josh (August 25, 2018). "For IGTV, Instagram needs slow to mean steady". Techcrunch.
  21. ↑ Takahashi, Dean (August 24, 2018). "The DeanBeat: Yep, I'm still playing Pokemon Go". VentureBeat.
  22. ↑ O'Reilly, Lara (March 19, 2018). "CMO Today: Facebook's Cambridge Analytica Fallout; Duopoly Ad Market Share Dips; Meredith Job Cuts". The Wall Street Journal.
  23. ↑ Fingas, Jon (May 18, 2018). "'Fortnite' makes its Android debut this summer". Engadget.
  24. ↑ Heighton-Ginns, Laura (June 8, 2018). "The people making money from Fortnite". BBC News.
  25. ↑ Walters, Natalie (February 23, 2017). "Here's Why U.S. Spending in Apple's App Store Jumped 15% in 2016". TheStreet.
  26. ↑ Dellinger, AJ (February 22, 2018). "Snapchat Stock Price: Kylie Jenner Tweets Causes Company Value To Plummet". International Business Times.
  27. ↑ Kerr, Chris (June 20, 2018). "Fortnite revenue tops $100M on iOS after 90 days". Gamasutra.
  28. ↑ Taylor, Haydn (April 18, 2018). "Spending on games up by 13% among US iPhone users". gamesindustry.biz.
  29. ↑ Chris Palmeri,, Mark Bergen (August 23, 2018). "Apple and Google Face a Growing Revolt Over App Store 'Tax'". Yahoo! Finance.
  30. ↑ Moscaritolo,, Angela (January 12, 2018). "These Are the Most Popular Apps of 2017". PC Magazine.
  31. ↑ Zhou,, Marrian (July 5, 2018). "Pokemon Quest hits $3 million in revenue". CNET.

External links[edit]


This article "Sensor Tower" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Sensor Tower. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.


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