PT Serasi Autoraya

PT Serasi Autoraya

Trading name	SERA
Formerly	PT Sinar Inti Telaga (1986-1990)
Type	Limited liability company
ISIN	🆔
Industry	Transportation
Founded 📆	22 March 1990 (1990-03-22)
Founder 👔
Headquarters 🏙️	Jakarta, Indonesia
Area served 🗺️	Indonesia
Key people	Firman Yosafat Siregar (President Director) Suparno Djasmin (President Commissioner)
Brands	TRAC AstraFMS mobil88 ibid Selog Harmoni Logistics
Services	Car rental Fleet management Vehicle crewing Auto auction Logistics Courier Shipping
Revenue🤑	Rp 4.461 trillion (2020)
Net income	Rp 112.836 billion (2020)
Total assets	Rp 5.984 trillion (2020)
Total equity	Rp 2.669 trillion (2020)
Owner	PT Astra International Tbk
Members
Number of employees	6,112 (2020)
🌐 Website	www.sera.astra.co.id
📇 Address
📞 telephone

PT Serasi Autoraya, commonly abbreviated as SERA, is a subsidiary of Astra International, operating in the transportation sector. To support its business activities, as of 2020, the company had branch offices in 26 cities across Indonesia.

History

The company began its history in 1986 as PT Sinar Inti Telaga, a car rental service provider. In 1990, the company changed its name to its current trademark, “Astra Rent A Car.” On October 5, 2001, the company changed its trademark to “TRAC.”

In 2003, the company began providing vehicle crew services. In August 2004, the company began providing motorcycle rental services. In October 2005, the company launched its O-Renz taxi service in Surabaya. In December 2005, together with Toyofuji Shipping, the company established PT Toyofuji Serasi Indonesia to expand into the shipping business.

In May 2006, mobil88 officially became part of the company. In April 2007, the company launched a used car auction house under the name "ibid." Also in 2007, the company began providing trucking services. In June 2010, the company established PT Serasi Mitra Mobil to house mobil88.

In July 2010, the company established PT Serasi Shipping Indonesia to expand into the shipping business. In April 2012, the company began providing bus rental services. In 2014, the company started providing courier services. In February 2019, the company launched a fleet management system called "AstraFMS".

In September 2021, through mobil88, the company launched an online used car application called mo88i which has now changed to OLXmobbi and has a business model as a used car buying and selling platform supported by the Astra Group and stands alone under Astra International with the name PT Astra Digital Mobil.

References

This article "Serasi Autoraya" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Serasi Autoraya. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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