Serenata Flowers
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Serenata Flowers[edit]
Overview[edit]
Serenata Flowers is an online retailer and e-commerce platform specialising in flowers and gifts, operating in the United Kingdom. Serenata Flowers started in 2003 in London and was one of the first online floristry businesses[1] to operate in the United Kingdom.
Background[edit]
Serenata Flowers started in 2003 as two small flower shops in London but pivoted the business to an online website in 2004[2], where customers could order bouquets for next-day delivery. The switch in business to a direct-to-consumer business model coincided with the growth of e-commerce platforms in the early 2000s.[3]
Serenata Flowers is one of several established players in the online floral industry[4], and is one of the most reviewed floral retailers in the United Kingdom[5]
Products[edit]
Serenata Flowers was one of the first flower delivery services in the UK to offer ‘letterbox flowers’, where a bouquet is delivered directly through the letterbox of the recipient. Serenata Flowers also offers customers a wide range of products and delivery services, including a subscription service.[6]
References[edit]
- ↑ "Serenata Flowers launch new brand identity to mark twenty years in the gifting industry". February 7, 2024. Retrieved March 10, 2024.
- ↑ "INTERVIEW | Martin Johansson: Business is blooming". BusinessToday.com.mt. Retrieved 2024-04-22.
- ↑ "SERENATA FLOWERS UNVEILS REBRAND". Packaging Today. 2020-10-02. Retrieved March 10, 2024.
- ↑ "Is Malta's e-commerce industry about to blossom?". Times of Malta. 2018-08-19. Retrieved 2024-04-10.
- ↑ "SerenataFlowers.com is rated "Great" with 4.1 / 5 on Trustpilot". Trustpilot. 2024-04-09. Retrieved 2024-04-10.
- ↑ Skeldon, Paul (2020-04-06). "Indie florist Serenata Flowers launches subscription service". InternetRetailing. Retrieved 2024-04-10.
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