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Serio (rapper)

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Serio
Serio at his 2010 photo shoot for Gansterism Part 3 album.
Background information
Birth nameJonathán Pérez
Also known asSerio
BornLos Angeles, California U.S.
OriginHighland Park, Los Angeles, California, U.S.
GenresChicano rap, West Coast rap, Hardcore rap, Gangsta rap, Hip hop, Underground hip hop, Political hip hop, Latin rap
Occupation(s)Rapper
Producer
Songwriter
Actor
Years active2005–present
LabelsSerio Controla Records
Websiteseriocontrola.com seriocontrolarecords.com

Jonathán Pérez, better known as Serio, is an American rapper from Los Angeles, California, United States. He has worked with other chicano rap artists such as Kid Frost, Lighter Shade of Brown, Proper Dos, and MC Magic.[1][2][3]

Life and career[edit]

Early life[edit]

Serio at a concert in 2009.

When Pérez was a child, his grandmother said that he always had a serious look on his face. It was for that reason she gave him the nickname, Serio, which in Spanish means serious. Serio claims he loved rap since childhood and started writing and rapping when he was a teenager. He is of Mexican-American ethnicity.

Music career[edit]

He made his professional debut as a rap artist in 2005. In 2006, Serio released his first album, Nightmares Turned Into Reality.[4][5] His single, "I Got To Have You"[6] gained rotation on radio stations throughout the United States.[7] In 2008, Serio released the single, "Serio Controla" from his then upcoming second[8] album, N.T.I.R. Part 2 The Revenge of Serio, subsequently released in 2009. This time, his track, "In L.A." included a guest appearance by Kid Frost.[9] In 2011, his third album, Gansterism Part 3, was released featuring MC Magic on two tracks, "Serio Come Back" and "I'll Never Forget". Also featured on the album are Lighter Shade of Brown, Conejo, and Mr. Midget Loco.[10] Also in 2011, Pérez trademarked his pseudonym.

Film career[edit]

In 2009, Serio made his debut as an actor in two roles where he played the role of a D.J. and a bully in the film Blazed.[11] In 2010, Serio released his first film entitled The Rise Of Serio which is a documentary about his music career.[12] On April 20th 2011 Serio released his 2nd film Gansterism Part 3 which was a 2 disk set a music CD and a DVD film which is another documentary about his music career.[13]

Activism[edit]

Serio in Hollywood, CA. during the filming of his music video "Chicano Rap" in 2013.

In 2012, Serio released another single "Don't Hate Me Because I'm Mexican" featuring Proper Dos and Conejo.[14] The song challenged the new SB 1070 law that was passed in the state of Arizona, as well as anyone that might be bias towards Mexicans, since many politicians [1][3] seem to be tough on immigration. Serio's message in this song is that it is time for La Raza to stand up and tell all people that we should be treated fairly and equal as anyone in the United States.[15]

On February 13, 2013, Serio released his fourth album, Soy Chicano Rap. The album includes the controversial song "Don't Hate Me Because I'm Mexican" which highlighted the hopes that many had that the President and or Congress might come to an agreement on a fair immigration reform bill.

2013–present: Soy Chicano Rap[edit]

Also included on the album, the hit club song "Sexy Ladies". The song has been getting played in numerous clubs across the country already, and was leaked to DJs prior to the album's release.[16]

Serio has had a great deal of success[3] with his independent label, Serio Controla Records. To date, his label has released four solo albums and three DVDs, selling over a quarter-of-a-million units worldwide.[3]

Discography[edit]

Studio albums[edit]

Singles[edit]

Year Song Billboard Hot 100 Pop 100 Hot Rap Tracks Rhythmic Top 40 Album
2005 "They Call Me Serio" - - - - Nightmares Turned Into Reality
2006 "I Got To Have You" - - - - Nightmares Turned Into Reality
2007 "The End Of The World" - - - - Nightmares Turned Into Reality
2008 "Serio Controla" - - - - N.T.I.R. Part 2 The Revenge of Serio
2009 "In L.A." - - - - N.T.I.R. Part 2 The Revenge of Serio
2010 "Speakin On It" - - - - Gansterism Part 3
2011 "Serio Come Back" - - - - Gansterism Part 3
2012 "Don't Hate Me Because I'm Mexican" - - - - Soy Chicano Rap
2013 "Serio's In The Club" - - - - Nightmares Turned Into Reality
2014 "Sexy Ladies" - - - - Soy Chicano Rap
2015 "Chicano Rap" - - - - Soy Chicano Rap
2016 "Baby I Love You" - - - - Gansterism Part 3
2023 "They're Just Jealous" - - - - Soy Chicano Rap

Filmography[edit]

Films[edit]

Year Film Functioned as Role
Director Producer Screenwriter Actor
2009 Blazed No No No Yes DJ and Bully
Year Film Functioned as Role
Director Producer Screenwriter Actor
2010 The Rise Of Serio No No No Yes Star
Year Film Functioned as Role
Director Producer Screenwriter Actor
2011 Gansterism Part 3 No No No Yes Star

See also[edit]

References[edit]

As of this edit, this article uses content from "About Serio", which is licensed in a way that permits reuse under the Creative Commons Attribution-ShareAlike 3.0 Unported License, but not under the GFDL. All relevant terms must be followed.

  1. 1.0 1.1 "Serio biography". CD Baby. Retrieved December 30, 2011.
  2. "Serio biography". The RapDictionary. Retrieved December 5, 2011.
  3. 3.0 3.1 3.2 3.3 "Serio bio". MTV. Retrieved February 13, 2013.
  4. "Serio allmusic 2006". Allmusic. Retrieved December 5, 2011.
  5. "Serio Billboard 2006". Billboard. Retrieved December 5, 2011.
  6. "Serio ASCAP". ASCAP. Retrieved December 5, 2011.
  7. "Serio allmusic 2009". Allmusic. Retrieved December 5, 2011.
  8. "Serio Billboard 2009". Billboard. Retrieved December 5, 2011.
  9. "Serio allmusic 2011". Allmusic. Retrieved December 5, 2011.
  10. "Serio Trademark 2011". USPTO. Retrieved December 5, 2011.
  11. "film". IMDb. Retrieved December 29, 2022.
  12. "film2". IMDb. Retrieved January 27, 2023.
  13. "film3". IMDb. Retrieved February 6, 2023.
  14. "FoxNews". FoxNews. Retrieved March 7, 2023.
  15. "Serio Dont Hate Me Because Im Mexican". CD Baby. Retrieved April 13, 2012.
  16. "Serio Soy Chicano Rap". CD Baby. Retrieved February 13, 2013.

External links[edit]


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