Shaina Production
 | |
| Private | |
| ISIN | 🆔 |
| Industry | Entertainment |
| Founded 📆 | 18 September 2016 in Sehna, Barnala, Punjab India |
| Founder 👔 | Sarb Malhi |
| Headquarters 🏙️ | , , India |
Area served 🗺️ | |
Key people | D E V |
| Services | |
| Owner | Sarb Malhi, D E V, Inderjeet Chahal (2018–present) |
| Members | |
Number of employees | |
| YouTube information | |
| Channel | |
| Years active | 2020–present |
| Genre | |
| Subscribers | 1.29k (September 2021) |
| Total views | 162k (September 2021) |
| Updated 27 September 2021 | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
Shaina Production is an Indian music record label company, found by Sarb Malhi in 2016. It is primarily known for Punjabi music soundtracks and Indi-pop music. Shaina Production is best known as a music label company.
Sarb Malhi, initially a student in Barnala, found Shaina Production. Their breakthrough came with the soundtrack for the 2020 Punjabi romantic Buggu,[1] composed by Vinod Sharma, written by Sucha Dhaliwal, which have streamed over 100k on jiosaavn. Mainu Chhadeya[2] is shared by Time Of India.
On YouTube, Shaina Production has a single channel network. The company's YouTube is managed by only one person. The company's main Shaina Production channel on YouTube primarily shows music videos. The Shaina Production channel primarily features content in the Punjabi language and Hindi.
YouTube presence[edit]
Shaina Production joined YouTube on 28 January 2020. The most popular song on the Shaina Production channel is "Buggu"[3] (2020).
The growth of Shaina Production' YouTube channel has been attributed to India's emerging online population. India currently has 500 million Internet users and this number is expected to grow rapidly. A major breakthrough in India's Internet growth came in September 2016 with the advent of 4G network Reliance Jio, offering data at very low costs. India has since emerged as the world's second-largest online population (behind China, where YouTube is blocked), with YouTube alone having over 225 million monthly Indian users. India's high demand for YouTube content and the lack of local content creators has contributed significantly to the rapid growth of Shaina Production.
The growth of Shaina Production is also attributed to its growing audience outside of India. About 30% of the channel's traffic comes from outside of India. The majority of the channel's overseas viewers belong to the global South Asian diaspora.
List of artists[edit]
The following notable musical artists have worked with Shaina Production and/or had music released under the Shaina Production label:
- D E V
- Sarb Malhi
- Sucha Dhaliwal
- Amana Maur
- Bunty Aklia
- Harry Sandhu
- Aman Shaina
- Darshan Maluke Wala
- Dil Khan
- Arsh Hundal
Singles and albums[edit]
2020 singles[edit]
| Title | Artists |
|---|---|
| Buggu | Sucha Dhaliwal, Vinod Sharma |
| Mainu Chhadeya[4] | D E V, Check Mate |
| Rang[5] | D E V, Gavin Cheema |
| Tere Hoge[6] | Manjit Khushal, Pyara Sehne Wala, Atul Sharma |
| Armaan 2[7] | Harry Sandhu, Love Patti Wala |
| Naam Chalde[8] | D E V, Gavin Cheema |
| Jarhan[9] | D E V, Sarb Malhi |
| Shaadi (Rap Song)[10] | D E V |
| Changa Time[11] | Amana Maur, Bunty Aklia, Devrattan Kanda |
| Jatt Ni[12] | Aman Shaina, Gazin |
| Tyar Hona Chhadta[13] | D E V |
| Fullan Wali Car[14] | Dil Khan, Trapboy, Rajvir Khalon |
| Kalyug (E)[15] | Arsh Hundal, Mr Preet |
| Pasand[16] | Darshan Maluke Wala, Nahar Sehna, Rinku Gulzar, Trapboy |
| Samaan (Unplugged)[17] | D E V |
2020 album[edit]
| Album | Artists |
|---|---|
| Endtroducing[18] | D E V, Sarb Malhi |
References[edit]
- ↑ Buggu (Full Song) - Sucha Dhaliwal - Download or Listen Free - JioSaavn, retrieved 2021-04-21
- ↑ "Latest Punjabi Song 'Mainu Chhadeya' Sung By Devrattan Kanda | Punjabi Video Songs - Times of India". timesofindia.indiatimes.com. Retrieved 2021-04-19.
- ↑ Buggu by Sucha Dhaliwal, retrieved 2021-04-21
- ↑ Mainu Chhadeya by D E V, retrieved 2021-04-19
- ↑ Rang by D E V, retrieved 2021-04-19
- ↑ Tere Hoge - Single by Manjit Khushal, retrieved 2021-04-19
- ↑ Armaan 2 - Single by Harry Sandhu, retrieved 2021-04-19
- ↑ Naam Chalde by D E V, retrieved 2021-04-19
- ↑ Jarhan by D E V & Sarb Malhi, retrieved 2021-04-19
- ↑ Shaadi by Devrattan Kanda, retrieved 2021-04-19
- ↑ Changa Time (feat. Bunty Aklia) - Single by Amana Maur, retrieved 2021-04-19
- ↑ Jatt Ni - Single by Aman Shaina, retrieved 2021-08-29
- ↑ Tyar Hona Chhadta - Single by D E V, retrieved 2021-09-18
- ↑ Fullan Wali Car - Single by Dil Khan on Apple Music
- ↑ Kalyug - Single by Arsh Hundal on Apple Music
- ↑ Pasand - Single by Darshan Maluke Wala on Apple Music
- ↑ Samaan (Unplugged) - Single by D E V on Apple Music
- ↑ Endtroducing - EP by D E V & Sarb Malhi, retrieved 2021-04-19
External links[edit]
This article "Shaina Production" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Shaina Production. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
