|Founded 📆||October 2017|
|Founder 👔||Amanda Brinkman|
Area served 🗺️
Number of employees
Shrill Society is a feminist design studio and lifestyle brand. Founded by Amanda Brinkman after the success of her Nasty Woman t-shirt which went viral in 2016, Shrill Society offers original apparel with a portion of all proceeds supporting charitable organizations. It also serves as an online platform highlighting female-identifying designers with an ethical and charitable ethos.
Nasty Woman T-Shirt & Early Beginnings
Amanda Brinkman designed the Nasty Woman T-shirt while watching the third presidential debate between Hillary Clinton and Donald Trump on October 19, 2016.
After hearing Trump call Clinton “such a nasty woman,” she created the text-in-heart design and posted it on Instagram before the debate concluded, making the T-shirt available for purchase on her Google Ghost website with a promise to donate 50% of the proceeds to Planned Parenthood.
Within 24 hours the design went viral, attracting media attention from national publications including Cosmopolitan, USA Today, and Teen Vogue. The T-shirt quickly became a cultural symbol for the Nasty Woman Movement, with celebrities such as Will Ferrell, Katy Perry, Kristen Bell and Julia Louis-Dreyfus all wearing the shirt publicly and posting their support on social media outlets. Within the first two months, the t-shit sales raised over $100,000 for Planned Parenthood.
In January 2017, Brinkman published the Year of the Nasty Woman planner, a 237-page agenda that included biographies of influential American female leaders, pop-culture lists of feminist media, and lifestyle tips for introducing politics into everyday life.
Building on the success of the Nasty Woman T-shirt, Google Ghost was rebranded as Shrill Society in October 2017, expanding the brand as a platform that highlights female-identifying designers who share an ethical and charitable business ethos.
Shrill Society features products from dozens of independent designers and collaborators on their website, all ethically sourced and sold in support of charitable causes with a percentage of profits.
In 2017, Shrill Society partnered with the digital investment platform Ellevest to launch the Woman in Power Collection, an apparel collaboration that donates a portion of proceeds to support She Should Run, a nonprofit organization that aims to get 250,000 women into political office by 2030.
The brand continues to offer Nasty Woman shirts and apparel and publish yearly editions of the Year of the Nasty Woman Planner. In 2017, a Kickstarter campaign was launched for the Nasty Woman Game, a social card game described as “Cards Against Humanity with a feminist twist.” Published by Penguin Random House, it was released in August 2018.
Since its founding, Shrill Society has pledged a portion of its proceeds to charitable causes. The brand donates to “Planned Parenthood and a growing list of other organizations fighting for human rights and the planet.”
As of April 2018, Shrill Society has donated over $136,000 to Planned Parenthood, the ACLU and She Should Run.
- Gupta, Prachi (2016-10-20). "Donald Trump's Insult Inspires "Nasty Woman" T-Shirt". Cosmopolitan. Retrieved 2020-04-29.
- Norvell, Kim. "The latest in election apparel? The 'nasty women' T-shirt". USA TODAY. Retrieved 2020-04-29.
- Picardi, Phillip. "Those Epic "Nasty Woman" T-Shirts Raised Over $100,000 for Planned Parenthood". Teen Vogue. Retrieved 2020-04-29.
- SourceEmailEmailBioBioFollowFollowReporter, Emily Heil closeEmily HeilCo-author of the Reliable. "Is Katy Perry's 'Nasty Woman' tee the new Trump hat?". Washington Post. Retrieved 2020-04-29.
- "Sales of 'Nasty Woman' T-Shirts Raise More Than $100,000 for Planned Parenthood". PEOPLE.com. Retrieved 2020-04-29.
- Brinkman, Amanda (2017-11-29). "Meet the Woman Who Made the 'Nasty Woman' Shirt That Accidentally Went Viral". Vice. Retrieved 2020-04-29.
- Talati-Parikh, Sitanshi (2018-03-30). "The enduring appeal of the slogan tee". Livemint. Retrieved 2020-04-29.
- "Shrill Society on Instagram: "NAME CHANGE! Google Ghost is now Shrill Society. Couldn't test my luck with Google any longer 🙂#shrillsociety #nastywoman"". Instagram. Retrieved 2020-04-29.
- "About Us". Shrill Society. Retrieved 2020-04-29.
- Brandi Neal. "This Feminist 2019 Planner Makes A Great Gift For The Nasty Woman In Your Life". Bustle. Retrieved 2020-04-29.
- Mercado, Mia. "This New "Nasty Woman" Card Game Will Have You & Your Friends Howling With Laughter". Bustle. Retrieved 2020-04-29.
- www.amazon.com https://www.amazon.com/Amanda-Brinkman/e/B07DGNWL3G?ref_=pe_1724030_132998060&tag=everybodywikien-20. Retrieved 2020-04-29. Missing or empty
- "Giving Back". Shrill Society. Retrieved 2020-04-29.
- MacKenzie, Macaela. "Designer Of The "Nasty Woman" T-Shirt On What It's Like To Go Viral". Forbes. Retrieved 2020-04-29.
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