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Sperling's BestPlaces

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Sperling's BestPlaces
Type of site
Demographic and Geographic Data
Available inEnglish
Created byBert Sperling
Launched15 September 1998;
23 years ago

Sperling's BestPlaces is a website created and maintained by author and researcher Bert Sperling.[1] It offers information about cities and zip codes in the United States including climate, economy, population, demographics, education, cost of living, and employment.


By entering in any U.S. city or zip code, a detailed breakdown of that area is supplied. Categories of information provided include demographics, health, economy, housing, climate, crime rates, cost of living, religious constituency and voting history.[2]

Users can register for free and then leave their own personal comments and insights about each place, which are then provided on the site for others' reference.


Sperling is often commissioned to conduct research studies which rank U.S. cities and metro areas on various criteria. Examples include "Most Stressful Cities" for CNBC[3] "Best Places for Veterans" for USAA,[4] and "Where to Live to Avoid Natural Disasters" for the New York Times.[5]

Since 2006 the firm has carried out the annual Campus Sexual Health Report Card for Trojan (brand) condoms, which measures and ranks the sexual health resources of U.S. colleges and universities.[6][7][8]


The site was started in 1998 and evolved from a computer program that Sperling created called "Best Places U.S.A."[citation needed]


  1. Sperling, Bert. "About Sperling's BestPlaces". Retrieved 21 December 2012.
  2. "Example – Los Angeles". Sperling's BestPlaces. Retrieved 21 December 2012.
  3. "Most Stressful Cities". CNBC. Retrieved 21 December 2012.
  4. "Best Places for Veterans". USAA. Retrieved 21 December 2012.
  5. "Where to Live to Avoid a Natural Disaster". New York Times. April 30, 2011. Retrieved 21 December 2012.
  6. "University of Illinois Dethrones Columbia University to Take Top Spot in the 2012 Trojan Sexual Health Report Card". PR Newswire. October 23, 2012. Retrieved 21 December 2012.
  7. "2011 Sexual Health Report Card" (PDF). Trojan Condoms. Retrieved 21 December 2012.
  8. Rosenbloom, Stephanie (September 24, 2006). "Here's Your Syllabus, and Your Condom". New York Times. Retrieved 21 December 2012.

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