Status Anxiety.
Status Anxiety is an Australian leather goods brand founded in 2004 by friends Will Sked and Scott Hawkes, who went on to start The Horse, after seeing a gap in the market for men to find a nice simple leather wallet that wasn't a surf or big name brand[1][2]. The Sydney-based maker of premium leather goods believe in function and uncomplicated, minimalistic design[3][4].
As of August 2018, the brand sells close to 100 different products, including mens and womens wallets, handbags, watches, travel and tech accessories, and belts[1] sold in over 600 top tier fashion boutiques and department stores across 12 countries as well as two of their own retail stores in Sydney[5][1].
The name, Status Anxiety, was chosen following an article in The Age explaining the social phenomenon of status anxiety as explained in Alain De Botton's book of the same name[1]. It is the notion that our self-estimation depends upon our social standing[6].
References[edit]
- ↑ 1.0 1.1 1.2 1.3 "A simple recipe for success: How Will Sked's leather goods brand Status Anxiety carved out its own niche - SmartCompany". SmartCompany. 2018-08-30. Retrieved 2018-09-07.
- ↑ Singer, Melissa (2017-01-10). "Why 2017 is the year to rid yourself of your fake bag addiction". The Sydney Morning Herald. Retrieved 2018-09-12.
- ↑ "Beating the sharks at their own game". Financial Review. 2016-10-23. Retrieved 2018-09-07.
- ↑ "Who is Status Anxiety?". Emte Boutique. Retrieved 2018-09-07.
- ↑ "When mobile overtakes desktop: Status Anxiety". www.paypal.com. Retrieved 2018-09-07.
- ↑ "Status anxiety". The Age. 2004-05-22. Retrieved 2018-09-12.
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