Supratiek Ghosh
Supratiek Shyamal Ghosh
Supratiek Ghosh is a Celebrated Singer- Songwriter, Composer, Performer and the frontman of Bangalore’s iconic band " AURKO ", celebrating its 25th musical year with over 2600 concerts in 64 Indian cities and abroad.
Supratiek Ghosh | |||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Born | February 1, 1970 Kolkata, India | ||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||
Supratiek Ghosh
Supratiek Ghosh is a Celebrated Singer- Songwriter, Composer, Performer and the frontman of Bangalore’s iconic band " AURKO " celebrating its 25th musical year with over 2600 concerts in 64 Indian cities and abroad. Supratiek is the Visionary Founder of " Alive India " India’s First successful Artist-led, Artist-driven, Content Creation and Curated Live Performance platform that brings together multi-genre, multi-lingual original music across ten interconnected verticals From Content Creation and Artist development to immersive live experiences and brand integrations with its own state-of-the-art, multi-floor, multi-facility audio-video studios, strategically located artist residencies near the International Airport in Bengaluru, and a full-scale production and performance infrastructure, Alive India is not just a platform — it's a music empire shaping the future of India’s music creators and music entrepreneurs. Alive India: A Movement, Not Just a Platform Empowering the Next Generation of Music Leaders Supratiek Ghosh is one of India's most dynamic defining voices & a Visionary Pioneer in the Independent Music Movement Landscape.
Supratiek’s vision is not just about music it's about building a powerful sustainable ecosystem for India’s next generation of music creators and music business leaders. Alive India Ecosystem today nurtures outstanding Artists , musician's & young Music business Leaders discovering them from the grassroots from across India and empowering them with Sustainable career & a promising future like any other profession Alive India stands as a launchpad for talent, creating access, mentorship, and opportunities for artists across the spectrum.
Music Man of India
Often quoted as the “Music Man of India ", Supratiek is one of the country’s most forward-thinking and successful Artist-Entrepreneurs. He brings music into mainstream corporate, brand, and public spaces — transforming the way Indian Music experiences can be consumed . Content - Community - Commerce Supratiek Ghosh continues to bridge the gap with the Magic of Music making a difference to the Society with creativity and commerce — giving independent music in India the scale, platform, and recognition it truly deserves. On or Off Stage he leads from front
Whether on stage or behind the scenes, Supratiek Ghosh continues to create, connect, and catalyze — giving India’s independent music its rightful stage in his journey of believing & becoming " I to Us " & " Me to We "
Early Life
Supratiek Shyamal Ghosh, better known by the acronym SG, was born in Kolkata in a family with a deep-rooted artistic legacy. He is the son of the radio personality and acclaimed filmmaker Shyamal Ghosh and Shelly Ghosh. He is the grandson of the legendary singer Geeta Dutt.
Supratiek listened to the songs of Kishore Kumar since his childhood, and he was immensely inspired by other singers such as R.D. Burman, Michael Jackson, and Boney M. The death of his father and Kishore Kumar in 1987 strengthened his will to become a musician.
He attended Julien Day School in Kolkata and completed his post-graduation degree in commerce from Prafulla Chandra College affiliated with University of Calcutta. On one hand, Supratiek wanted to be a musician, but his father was not in support, but on the other hand, he wanted to be established as a self-sustainable ecosystem to sustain the musicians, so they did not need to totally rely on the industry.
Personal Life
At a very young age, Supratiek showed his immense affinity towards music. At the age of 4, Supratiek took part in Sai Bhajan gatherings. He also performed at the local events, gaining appreciation from the gatherings. These are a few of the early exposures SG (Supratiek Shyamal Ghosh) has received.
By the time SG reached high school, he had managed to make a prominent mark at inter-school music competitions. Having been at a school that celebrates music from the core, SG found a heaven within. At the age of 17 SG fomed his band with a few talented musicians. He also, made a prominent mark while performing with the professional organisers such as Gora Uzir and Siben Das.
Supratiek had been exposed to different music genres at an early age. He listened to the classical, bhajans, Bengali, Rabindra Sangeet, Nazrul Geet, folk and lots more. He used to attend singers such as Kishore Kumar, Md Rafi, Manna Dey and Pankaj Udhas. He liked ABBA, Michael Jackson, Boney M, Elvis Presley and The Eagles amongst international artists. During his earlier years, His mother took care of him and urged him to follow his career to become a musician. Other than this, he was backed by his sister and father, plus other famous players in the industry.
His life changed a gear when he was recognised for his versions of the songs of Kishore Kumar. His versatile talent was noticed by BM Shah, the principal seller of T-series and Subrata Roychowdhury, the Regional Manager of the T-series in Eastern India. His career path changed completely when he became known after his stinging performances of Kishore Kumar's best numbers. His talent escaped and got him to Mumbai, where he met Ajit Kholi, who was the Head of A&R at T series at that time.
Supratik’s father was never keen about making a career in music for it was too volatile and unpredictable. Rather he encouraged him to make something of his own apart from relying on sponsors. It is then he took his music career more earnestly and started taking tutelage from Ajit Kholi and Darshan Kumar which helped him to record at few of the famous studios like Golden Chariot and Sudeep studios.
Contribution of Independent Music
His contributions to the independent music movement were remarkable and defined the music in India to a great extent. As it happens to many musicians who had not yet achieved the desired level of success, SG had numerous troubles near the beginning of his career. However, instead of letting them drag him down, he used them as a source of energy to make something greater, a nation called Alive India, along with his Band Aurko leading the pack.
Another hurdle was to find a platform where he could perform his talent because there is no defined formula, and earning money from music seemed close to impossible. Subsequently, he found a vast gap regarding the getting of artists to link with brands. Labels were not supporting alliances that would have supported the musicians in making themselves visible and ensuring all the necessary funds, and so independent artists would have to survive on their own. Thereafter, he would realise that the music industry had no united network of resources that an artist would find all that they require, viz. studios, marketing, video shooting, event avenues and professional management. Very often, musicians did not know how to find trustworthy partners. Some of the artists, such as SG and Aurko, had a lot of hardship with little or no resources and guidance. These did not make SG stop; instead of living with the norms, he proceeded and transformed them. This is how Alive India was established, a platform in which musicians can develop and prosper.
Career in Media
Supratiek Shyamal Ghosh has now reached a milestone in the music industry, but he has been a passionate media personality as well. Before taking music as his full-time career, he spent 19 years in media working with Selvel-Vantage Group Asia, one of the largest outdoor advertising companies. During his time, he had the opportunity to work with the best minds, gaining experience across Kolkata, Mumbai, Delhi, Chennai, and Bangalore. At just 28, he became the National head of the advertising agency. A few of his remarkable works are:
· Pepsi’s “Nothing Official About It” and the launch of the Pepsi Can
· The iconic rebranding from Hutch to Vodafone
· Campaigns for Mangola, Levi’s, Britannia, and Tata Docomo.
Transition to Music Entrepreneurship
There is a no denial that SG was destined to be a musician. Having spend years with media and ample of creative minds he took a leap of faith on something he absolutely loves, “Music”.
Supratiek founded Alive Media Productions & Entertainment and Alive Outdoors, which pioneered India with the corporate-sponsored platform of musical entertainment. Furthermore, because he was relating to outdoor advertising, events and several brand activations, he enabled the brands to associate with their target audience based on what they desired in a better and more prolific manner. He got a much superior way of integrating music and brands with Alive Media Productions & Entertainment.
Formation of Aurko
He is the founder, composer and lead singer in Bangalore-based group AURKO, commonly referred to as the people's band, owing to electrifying live performances throughout India and the rest of the world over the last 25 years. AURKO has had over 2,100 shows in 51 cities within India and also in some international locations,, headlining tours for major brands such as Seagrams Royal Stag Mega music, Max fashions, Levi's, Tata Docomo, MTS, McDowells No. 1 yaari project and Phoenix market city.
Television and Radio Features
Supratiek Ghosh has managed to gain widespread recognition across various platforms. From media to stage to television, SG managed to petrify the audience with sheer talent. Other than on TV, his band AURKO has also created its impact on radio as it co-hosts programs such as Alive India One Nation One Music and Bhalobashi Bangla on Fever 104 FM. He has also been interviewed in various radio stations across India, which has sealed his powers in the industry.
· He has been shortlisted in MTVs Super Select and Channel V's Next Big Thing in his Hindi album Nadiyaa (2006).
· He featured on Kappa TV, Star TV, TV9, B4U Music, SS Music, Sangeet Bangla and MH1.
· One India One Nation One Music and Bhalobashi Bangla co-hosted with Fever 104 FM.
Onstage Collaboration
SG and Aurko have performed live with as many as 16 artists they are:
- KK
- Shaan
- Padmabhushan Usha Uthup
- Padmashri Hariharan
- Padmashri Kumar Sanu
- Leslie Lewis
- Mame Khan
- Zubeen Garg
- Kunal Ganjawala
- Rabbi Shergill
- Akriti Kakar
- Mahalakshmi Iyer
- Monali Thakur
- MD Irfan
- Nakash Aziz
- Shefali Alvares
Off-Stage Collaboration
Just like stage SG’s collaboration off-stage is equally remarkable. A few notable collaborations are:
- Padmashri Arijit Singh
- Lucky Ali
- Sukhwinder Singh
- Sunidhi Chauhan
- Shreya Ghoshal
- Abhijeet Bhattacharya
- Mohit Chauhan
- Rekha Bhardwaj
- Nikhil Dsouza
- Agnee (Band)
- Nachiketa Chakraborty
- Armaan Malik
- Benny Dayal
- Chitra Krishnamurthy (Chitra Ji)
- Udit Narayan (Udit Ji)
- Kavita Krishnamurthy
- Dr. L Subramaniam
- Javed Ali
- Papon
- Palak Muchhal
- Palash Sen (Euphoria)
- Remo Fernandes
- Kishore Sodha
- Anweshaa Duttagupta
International Collaborations
- SG have performed with the legendary Boney M on stage at palace grounds, Bangalore in front of a crowd of more than 35,000.
- Cooperation with Kiriaka & Massive Vibes.
These partnerships highlight the huge presence of SG in the Indian live and independent music scene that creates a platform to integrate 3 icons of the Bollywood, independent music as well as folk music scene.
Awards and Recognition
SG has a few accolades that gave him quite a name a few recognitions are:
1. Make in India - Music Excellence Award" (2018) by the Government of Telangana at the Indywood Film & Music Carnival.
2. XIA Award for Excellence in Performing Arts (Music) from St. Xavier’s Alumni.
- AURKO’s version of Tata Docomo’s jingle.
- Hum Hi Toh Hindustan Hain received recognition and support from the Indian Armed Forces.
- Awarded ISO 9001 Certification by J.P. Harvard
- Aurko & Alive India recently received another award from KEMA (Karnataka Event Management Association) for 25 years of contribution to live music
Impact on Indian Music
Alive India is among the most popular and favoured Indian musical portals, which has been shining in the limelight for nearly 10 years. Over this period, this platform has introduced musicians across the nation who entertain India in terms of culture-rich and diverse talents.
Supratiek launched Alive India with the motive to witness the difficulties that independent musicians face when they want to carve a niche. He aimed at developing a platform where artists would perform live original music and release their music in the market. Since its inauguration in 2012, Alive India in Concert has organised more than 150 concerts in various cities, collaborated with the best musicians in India, as well as established working relationships with over 100 brands, co-creating unusual music experiences.
Having 10 varieties of music verticals, Alive India has expanded to the first original music, live performances and music distribution self-sustainable platform in India. Supratiek himself is a musician, and he experienced these challenges; thus, he constructed the platform to enable full-time musicians to replace their day jobs with a regular income. The dream was attained due to teamwork, collaboration and support of the other top artists in India, who became hands-on and joined as partners and collaborators in India.
Reference 1. Interview with Newsband 2. Interview with The Hindu for Live Music in Mall Interview with India West Journal Alive India & UNLU join hands to create memories with personalized music for fans Interview with Revoi Interview with Loudest Interview with Bangalore Mirror Interview with Bangalore Times for Sunidhi’s Concert
This article "Supratiek Ghosh" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Supratiek Ghosh. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
