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Sweet Carol

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Sweet Carol
Personal information
BornMariane Carolina Rossi
OccupationYouTuber
Websiteportalsweetcarol.com.br
YouTube information
Channel
Years active2012 - today
GenreASMR
Subscribers2.56 million
(April 2023)
Total views672.906.333
(April 2023)
Contents are inBrazilian Portuguese
100,000 subscribers
Influenced: Adlipe[1]

Mariane Carolina Rossi, better known as Sweet Carol, is a Brazilian YouTube content creator who started to gain recognition by creating ASMR videos.[2]

Biography[edit]

Sweet Carol, born in Itapira,[2] has a degree in nursing, but has never worked in the profession,[3] and flight attendant.[4] She has the Sweet Carol Mix YouTube channel, which she created separately from her main channel, so she can focus on other subjects.[5]

Career[edit]

Carol describes that she first experienced ASMR as a child in a toy store.[4] She joined YouTube in 2009,[5] and her current channel was created in 2012[6] and was initially about makeup,[2][3] fashion and behavior, having been created to go through a difficult period in her youth.[5] Upon discovering ASMR in 2015, after a question from a follower,[7] she started making related videos.[4][8]

Public reception[edit]

Due to the repercussion of her work, in 2016 and 2017 she was interviewed on TV Globo's Encontro com Fátima Bernardes;[9][10] in 2018[11] and 2020 she was interviewed at SBT's The Noite com Danilo Gentili;[1][12] and by 2021 she already had more than 2 million subscribers in her channel.[13] She was also interviewed by Rádio Gazeta [pt],[14] Revista Capricho [pt],[15] Diário do Nordeste,[7] was subject at RecordTV Balanço Geral[16] and Câmera Record [pt].[17] Due to her success on YouTube, the platform became her main job[18] and according to the newspaper Público, she is considered one of the pioneers of the ASMR technique in Brazil.[19]

Her work has already been addressed in academic works: researcher Shayane Marques Zica, from the University of Brasília, in her course completion paper, said that the Sweet Carol channel is the most famous on the subject in Brazil[20] and a video from her channel was analyzed by Felipe Gue Martini, from the Centro Universitário da Serra Gaúcha.[21]

In 2022, an excerpt from her video simulating the birth of a fetus, using a realistic doll, was used in a fake news story about human cloning, something debunked by the AFP checking agency.[22][23]

Book[edit]

  • Rossi, Mariane Carolina (2018). Piza, Rodrigo, ed. Sweet Carol: Nem Sempre a Vida foi Doce (in português). Inova. p. 144. ISBN 978-8592526047. OL 26625745M. Search this book on

See also[edit]

References[edit]

  1. 1.0 1.1 Redação (2020-06-19). "Danilo Gentili conversa sobre ASMR com Sweet Carol e Adlipe nesta sexta (19)". Portal Alta Definição (in português). Retrieved 2023-04-21.
  2. 2.0 2.1 2.2 Candido, Marcos. "O sono é um privilégio". Trip (in português). Retrieved 2023-04-21.
  3. 3.0 3.1 Motta, Bruna (2019-10-11). "Conversa mole para insone dormir: conheça o fenômeno ASMR". VEJA (in português). Retrieved 2023-04-21.
  4. 4.0 4.1 4.2 Martins, Leticia (2017-12-04). "Tudo sobre ASMR: a técnica inovadora que faz você dormir e relaxar". Notícias ao Minuto Brasil (in português). Retrieved 2023-04-21.
  5. 5.0 5.1 5.2 "Conheça Carolina Rossi, do Sweet Carol, uma das pioneiras da técnica ASMR". TV é Brasil (in português). 2019-10-21. Retrieved 2023-04-21.
  6. "Sweet Carol's Youtube Stats". Socialblade. Retrieved 2023-04-21.
  7. 7.0 7.1 "Hora do sono". Diário do Nordeste (in português). 2018-05-23. Archived from the original on 2019-02-03. Retrieved 2023-04-21. Unknown parameter |url-status= ignored (help)
  8. "Youtuber itapirense alcança 1 milhão de inscritos em canal de vídeos". Itapira News (in português). 2018-11-23. Retrieved 2023-04-21.
  9. "Youtuber itapirense participa do Encontro com Fátima Bernardes". Itapira News (in português). 2016-06-21. Retrieved 2023-04-21.
  10. "Alessandra sofre com barulhos da própria mastigação". globoplay.globo.com (in português). 2017-12-26. Retrieved 2023-04-22.
  11. "Youtuber itapirense grava entrevista no The Noite, programa de Danilo Gentili". Itapira News (in português). 2018-05-15. Retrieved 2023-04-21.
  12. "Itapirense Carol Rossi volta ao talk-show 'The Noite' desta sexta-feira". Itapira News (in português). 2020-06-18. Retrieved 2023-04-21.
  13. Sarmento, Claudia (2021-11-06). "ASMR: Para aliviar isolamento, driblar insônia ou apenas ter prazer, 'sons para relaxar' se tornam fenômeno pop". O Globo (in português). Retrieved 2023-04-21.
  14. "Sobre". portalsweetcarol.com.br (in português). Retrieved 2023-04-21.
  15. "Você sabe o que é ASMR? - CH Entrevista Sweet Carol", Capricho (in português), 2017-01-27, retrieved 2023-04-21
  16. "Conheça a técnica para relaxamento ASMR - RIC Mais". ricmais.com.br (in português). 2017-08-01. Retrieved 2023-04-21.
  17. "Veja os vídeos que ajudam a dormir e fazem sucesso na internet". R7.com (in português). 2017-10-23. Retrieved 2023-04-21.
  18. Prado, Carol (2017-05-16). "Youtubers de sensações prometem 'soninho' e 'cócegas no cérebro' dos seguidores". G1 (in português). Retrieved 2023-04-21.
  19. Gomes, Nuno Rafael (2018-12-11). "ASMR: a Internet pode gostar de gatinhos, mas adormece com estes vídeos". PÚBLICO (in português). p. 3. Retrieved 2023-04-21.
  20. Zica, Shayane Marques (2021). Produção e consumo de ASMR no Brasil (Capstone course) (in português). Brasília. p. 13. Retrieved 2023-04-21.
  21. Martini, Felipe (2021-10-29). "Escutas de um ouvido autômato: estética e erotismo do ASMR" [Listening an automaton ear: aesthetics and eroticism of ASMR]. E-Compós (in português). 21: 7. doi:10.30962/ec.2263. ISSN 1808-2599. Retrieved 2023-04-21. Unknown parameter |s2cid= ignored (help)
  22. "Video of Brazilian content creator role-playing with doll falsely shared as 'proof of human cloning'". Fact Check. 2022-07-22. Retrieved 2023-04-21.
  23. الدمام, اليوم- (2022-07-25). "استنساخ بشري "مزعوم" يثير ضجة.. القصة بدأت من البرازيل". alyaum (in العربية). Retrieved 2023-04-21.



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