Tati Westbrook
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| Tati Westbrook | |
|---|---|
| File:Tati Westbrook (Glamlifeguru).pngFile:Tati Westbrook (Glamlifeguru).png Westbrook in 2016 | |
| Born | Tatiana Aleksandra Krievins February 14, c. 1982[1] Seattle, Washington, U.S. |
| 🏡 Residence | Los Angeles, California, U.S. |
| 🏳️ Nationality | American |
| Other names | GlamLifeGuru |
| 💼 Occupation |
|
| 📆 Years active | 2010–present |
| 👩 Spouse(s) | James Westbrook (m. 2017) |
| 🌐 Website | halobeauty |
Tati Westbrook (born February 14 c. 1982)[1] is an internet personality[3] and make-up artist.[4]
Entrepreneur[edit]
YouTube[edit]
Westbrook, a former image consultant turned makeup artist, created her YouTube channel GlamLifeGuru, later renamed Tati, on November 7, 2010.[5] When she started out, she knew little about cameras and editing. "At first, when I sat down to edit, it would be a twelve hour process," Westbrook recalled in 2015. "Beauty tutorials still take a long time, but I've been able to get this down to three hours."[6]
According to Newsweek she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community.[7] In a 2016 interview with Tubefilter, Westbrook revealed that fragrance and cosmetics house Lancôme had invited her to Paris. She said she had a mobile app developed to help build her brand, but "authenticity is key" for her audience.[8]
She primarily focuses on make-up and beauty reviews, tips, and tutorials.[9] At her channel's peak, it amassed a following of over 10.6 million subscribers. During a dispute with former protégé James Charles in May 2019, she gained more than four million subscribers within a period of a week, and Charles lost more than three million subscribers in four days.[7][10][11] As of May 21, 2019 she had 10 million subscribers to her YouTube, making her the 969th most-subscribed channel.[12]
Halo Beauty[edit]
In February 2018, Westbrook founded and launched her own company called Halo Beauty Inc.[13] which sells vitamin supplements.[14][15]
Westbrook makes an estimated $1.3 million a year between YouTube and Halo Beauty.[16]
Personal life[edit]
In 2017, Tati married James Westbrook, who regularly appears in her YouTube videos.[17] She is of Latvian ancestry.[18]
References[edit]
- ↑ 1.0 1.1 "TAG - Get To Know Me". Tati Westbrook. June 22, 2012.
- ↑ "Tati YouTube Statistics". Social Blade. Retrieved May 27, 2019.
- ↑ "Beauty: Tati Westbook". Create + Cultivate. January 23, 2017. Retrieved 2019-05-18.
- ↑ "Talking with Trendsetters: Tati Westbrook, GlamLifeGuru". EContent Magazine. 2016-05-04. Retrieved 2019-05-18.
- ↑ "The Tati Westbrook and James Charles YouTuber feud: Everything you need to know". Hello!. May 14, 2019. Retrieved May 15, 2019.
- ↑ Craig, David; Cunningham, Stuart (February 26, 2019). Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley. New York, NY: New York University Press. p. 80-81. ISBN 978-1479846894. Search this book on
- ↑ 7.0 7.1 Lunning, Just (May 12, 2019). "YouTuber James Charles Loses 2 Million Subscribers Following Tati Westbrook Feud". Newsweek. Retrieved May 12, 2019.
- ↑ Gutelle, Sam (February 3, 2016). "YouTube Millionaires: For The GlamLifeGuru, "Authenticity Is Key"". Tubefilter. Retrieved May 27, 2019.
- ↑ Abad-Santos, Alex (2019-05-16). "James Charles, Tati Westbrook, and the feud that's ripping apart YouTube's beauty community". Vox (website). Retrieved 2019-05-16.
- ↑ "The James Charles vs Tati Westbrook feud proves it: YouTube influencers no longer hold all the power". The Independent. May 14, 2019. Retrieved May 15, 2019.
- ↑ Bennett, Connor (May 11, 2019). "James Charles responds to Tati YouTube drama as he loses over 1 million subs". Dexerto.com. Retrieved May 11, 2019.
- ↑ "Tati YouTube Stats, Channel Statistics - Socialblade.com". Social Blade. Retrieved 2019-05-21.
- ↑ Simmons, Shea. "Tati Westbrook's Beauty Line Is Officially Coming & The Announcement Has Fans Shook". Bustle. Retrieved 16 May 2019.
- ↑ madelineorr (May 14, 2019). "YouTube Beauty Influencer World Erupts Over Gummy Vitamins Scandal". The Federalist. Retrieved May 15, 2019.
- ↑ "Shop". Halo Beauty Inc. Retrieved May 15, 2019.
- ↑ Schocket, Ryan. "Who Is Tati Westbrook? A Brief Explainer Of The YouTuber Who Exposed James Charles". BuzzFeed. Retrieved May 15, 2019.
- ↑ "Who is Tati Westbrook? The James Charles drama explained". Evening Standard. May 14, 2019. Retrieved May 15, 2019.
- ↑ @GlamLifeGuru (June 12, 2018). "Yes! Parents met at a Latvian dance" (Tweet) – via Twitter.
External links[edit]
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