The Bridge (Website)
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Type of site | Sports news website |
|---|---|
| Available in | English and Hindi |
| Owner | TB Sports Network Pvt. Ltd. |
| Founder(s) | Arshi Yasin and Shuvro Ghoshal |
| Website | thebridge |
| Commercial | Yes |
| Registration | Optional |
| Launched | 2017 |
| Current status | Active |
The Bridge is an Indian sports news website, founded in 2017. They produce content around Indian sports, with a special focus on Olympic sports. The website features content in the form of digital stories and visual storytelling. News, articles, live blogs, videos and features are some of the types of content they produce. The website is owned by TB Sports Network Pvt. Ltd. and the company is based out of Bengaluru, India.
History[edit]
The Bridge was formed by Arshi Yasin and Shuvro Ghoshal—former colleagues at The Logical Indian. Their idea was to create a one-stop media platform for Indian sports with a vision of bringing every lesser-known sport and sportsperson into the limelight. Funded by social entrepreneur, Narendra Shantikumar Firodia, the website was started in October, 2017. Gradually, they moved into producing social media content and later, videos on their YouTube channel.
Content[edit]
According to The Bridge's founders, they bring every Olympic and lesser-known sport played across the country into the limelight through extensive coverage in the form of textual and visual storytelling and being fully focused on bringing out unheard aspects and narratives of Indian Sports.[1] The content on the site varies from news and features to videos. The Bridge covers Olympic sports like Athletics, Badminton, Football, Wrestling, Boxing and some lesser-known sports like Motorsports, Squash and E-sports[2].
Readership[edit]
During the 2020 Tokyo Olympics, the website received over 75 million pageviews with 5.2 million unique visitors.[3]
See also[edit]
References[edit]
- ↑ "How Arshi and Shuvro's startup – The Bridge is helping sportsmen reach the masses". Times Next. Retrieved 2021-11-18.
- ↑ "Announcing the first cohort of the Google News Initiative Startups Lab India". Google Blog. Retrieved 2021-12-04.
- ↑ "The Bridge witnesses 275% growth in reach led by Olympic content". Exchange4Media. Retrieved 2021-11-18.
External links[edit]
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