The Cools
Cools (formerly The Cools) is a New York-based online marketplace for clothing and fashion accessories that changed into a fashion portal. In June 2012 it launched under the name The Cools in New York City as a member-only social network allowing its users to buy and sell fashion items as well as art and design.[1] It opened to the public in April 2013.[2] In 2014 it changed name to COOLS.com as it evolved to become the marketplace for high end and contemporary fashion brands.
Cools primarily makes its money through referrals, a finder's fee percentage from the ultimate vendor on each sale.[3]
History[edit]
In June 2012 the marketplace was launched by Olivier van Themsche, a French entrepreneur relocated in New York City.[2] [4] [5]
The company raised $2.5 million before the official launch of The Cools from several investors including media mogul Bob Pittman and other angel investors. [6] [7] The members of the advisory board of the company are Fiat heir Lapo Elkann, the LVMH descendant Antoine Arnault and the American fashion designer Erin Fetherston.[6] The platform launched officially on June 2012 at the Old School in downtown NYC with the support from influencers and artists such as Agyness Deyn, Dree Hemingway, Julio Santo Domingo, Waris, Maxwell Osborne, Dustin Yellin, Adam Green, Albert Hammond Jr, Maripol and Sean Avery. [8] Every user on The Cools may like items by hitting a “cool” button, upload photos and other contents becoming a public tastemaker who can be followed by others and ultimately sell their products or share products they like.[9] In 2014, The Cools became COOLS and shifted from all kinds of sellers to professional sellers. Brands managed their profile, inventory, prices, posted content and communicated with clients through a public/private wall.[1] In 2016, COOLS rolled out its affiliation technology which turned the platform into a search engine for fashion aggregating the products from hundreds of retailers and brands in the US
References[edit]
- ↑ 1.0 1.1 Berlinger, Max (July 11, 2013). "Q&A: The Cools CEO Olivier van Themsche". Esquire.
- ↑ 2.0 2.1 "Stories: Interview: Olivier van Themsche, CEO and founder of The Cools". sportswear-international.com.
- ↑ "About Us". Cools.
- ↑ "Fashion Resale Marketplaces -- Fashioning the New eBay". HuffPost. October 3, 2012.
- ↑ Elliott, Hannah. "The Cools Founder On Learning Good Taste and What His Mother Taught Him About Business". Forbes.
- ↑ 6.0 6.1 Swerdloff, Alexis (August 21, 2012). "Branching Out From Night Life" – via NYTimes.com.
- ↑ "Fashion startup The Cools lets you play editor". June 27, 2012.
- ↑ Spruch-Feiner, Sara (June 28, 2012). "The Cools Jamboree Sets the Bar High for Summer Parties". ELLE.
- ↑ Pan, Joann. "Online Marketplace 'The Cools' Is Etsy Meets Tumblr". Mashable.
External links[edit]
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