the Family Collective LLC
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 | |
| Private | |
| ISIN | 🆔 |
| Industry | Entertainment |
| Founded 📆 | 2015[1] |
| Founders 👔 |
|
| Headquarters 🏙️ | 48 Grattan Street Brooklyn NY, , U.S. |
Number of locations | 1 (2022) |
Area served 🗺️ | Worldwide |
Key people |
|
| Products 📟 | |
| Services | |
| Owner | Steve Dabal |
| Members | |
Number of employees | 9[2] (2022) |
| 🌐 Website | thefamily |
| 📇 Address | |
| 📞 telephone | |
the Family is an American independent entertainment company that specializes in film and television production, as well as on-set virtual production. It is based in New York City.
The Family was founded in 2015 by Steve Dabal and Griffin Yu, alongside artists Yo-Yo Lin and Filippo Nesci. Prior to the Family, all had worked extensively in visual effects, animation, and film production before leaving their positions to co-found the company, the Family, which specializes in technology-driven storytelling.
History[edit]
2014–2016: Founding and early years[edit]
The Family was founded in 2014 by filmmakers Steve Dabal and Griffin Yu. Dabal, formerly the Film Director of the infamous defunct Tree Collaborations with Oliver Tree[3], and Yu, an independent Cinematographer.[4] The name "the Family" was inspired by the company's grassroots start being a group of freelancers collectively working under one roof in an apartment.
…Starting as a network of freelancers working across pre, physical, and post-production, the Family came together as a company looking to merge technology and storytelling, empowering artists by leaning away from the siloed work styles that are common in the film industry, and more towards an amorphous production that best benefits creative execution.
— disguise, [5]
The company's first exploration into technology-driven storytelling began with Ricerca VR, premiering at SXSW[6] and New York Film Festival [7]
In July 2016, the Family continued their work in Virtual Reality for the HTC Vive tool Tilt Brush.[8]
…Initially, the VR was meant to be a proof of concept to lure a gallery or museum, but the piece completely stands on its own and is one of the best examples of how innovative artists can harness the potential VR to tell stories in physical space.
— Jude Dry and Chris O'Falt, [9]
On August 26, 2016, the Family created an animated music video for the Capital STEEZ song, "Herban Legend", which premiered at the second annual Steez Day Concert in Los Angeles, California on July 7, 2016.[10]
2017–2019: Digital & Physical artwork[edit]
In October 2017, the Family created and produced, Manifest 1.0, a series of physical installations created to explore sonic and visual art through multi-sensory experiences.[11] It featured musician Sunni Colón.[12]
…The installation plays with angles, light, sound, and scent. The latter caught me as most striking. Not often do I consciously register the smell of my experiences, and even less often do I get to take said scent home with me in a bottle. Colón worked closely with Melisa Dougherty, a designer from The Family, to make this idea a reality. Colón relates the scent to an air cabinet with a hint of sweetness. The fragrance is packaged and labeled “Manifest 1.0 Testu.” This way, when you leave the space you can take the scent with you; a way to remind yourself of the experience after it has passed.
— Flaunt, [13]
Through 2018, the Family worked with Joey Bada$$, Wale, Young M.A, Sean Price[14], and T-Pain. Alongside producing campaigns for Broadway plays Sing Street (musical), Chicago (musical), Mrs. Doubtfire (musical), Derren Brown's Secret, Slave Play, Mike Birbiglia's The New One, The Phantom of the Opera (1986 musical), and Moulin Rouge! (musical). [15]
2020–present: Virtual Production[edit]
On January 27, 2021, the Family created and produced live virtual program Make Earth Cool Again presented as part of the World Economic Forum featuring with Bear Grylls, Billie Eilish, Finneas O'Connell, Parisa Fitz-Henley, Robert Downey Jr., Rainn Wilson, Bryony Worthington, Baroness Worthington, Lil Dicky, Drew Scott, Jonathan Scott (reality TV), and Haakon, Crown Prince of Norway.[16] Additionally, Win Butler and Régine Chassagne of Arcade Fire performed on the livestream to promote the fight against climate change.[17] The show was directed by Steve Dabal and written by Chuck Tatham[18]. It was distributed by Participant (company). [19]
On November 1, 2021, the Family opened an LED Virtual Production Studio in New York City for On-set virtual production.[20]
See also[edit]
Other articles of the topic Companies : Univision Communications Inc., Lehman Brothers Holdings Inc., Spümcø, Inc., Career Education Corporation, Starbucks Corporation, Warner Music Group Corp.
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References[edit]
- ↑ Helm, Lacey (April 28, 2022). "NY Production House "The Family" Brings Virtual Production to Life - ALT Platform". ALT Platform. Archived from the original on 11 May 2022. Retrieved May 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ "the Family". LinkedIn. Retrieved May 11, 2022.
- ↑ Baine, Wallace (December 18, 2013). "Santa Cruz's Oliver Tree Nickell has reached the ears of world from his laptop". Santa Cruz Sentinel. Archived from the original on June 21, 2019. Retrieved July 30, 2016. Unknown parameter
|url-status=ignored (help) - ↑ "Griffin Yu". IMDB. 11 May 2022. Archived from the original on 2017-02-15. Retrieved 2022-05-11. Unknown parameter
|url-status=ignored (help) - ↑ "How Technology is Changing Cinematic Storytelling". disguise. January 19, 2022. Archived from the original on January 19, 2022. Retrieved May 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ Arkin, Mallory (March 11, 2016). "Cinematic Arts alums bring cutting-edge animation to SXSW". USC News. Archived from the original on March 12, 2016. Retrieved May 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ Pedersen, Erik (August 15, 2016). "New York Film Festival's Convergence Section For Immersive Storytelling Sets 2016 Lineup". Deadline Hollywood. Archived from the original on August 16, 2016. Retrieved May 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ Zeena, Al-Obaidi (July 7, 2016). "Imagine The Old House in Taiwan Using Tilt Brush on HTC Vive". GMW3. Archived from the original on September 14, 2016. Retrieved May 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ Dry, Jude; O-Falt, Chris (September 30, 2016). "How Technology is Changing Cinematic Storytelling". IndieWire. Archived from the original on January 27, 2021. Retrieved May 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ "Official Pro Era 'Herban Legend' video release". Pro Era. 2016-08-26. Retrieved 2016-08-29.
- ↑ Benavidez, Max (October 22, 2017). "Manifest 1.0: A New Sonic and Sensory Immersion Experience". Huffpost. Archived from the original on September 24, 2020. Retrieved May 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ Chen, Min (October 19, 2017). "'Sunni Colón Wants You To Taste, Smell, and Feel Sound". Surface (magazine). Archived from the original on April 21, 2021. Retrieved May 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ Hendricks, Devin (October 27, 2017). "HA Deeper Look into Sunni Colon's Sensual Installation, Manifest 1.0". Flaunt. Archived from the original on October 28, 2017. Retrieved May 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ "Sean Price "Imperius Rex" (Official Music Video)". Duck Down Music. 2017-07-14. Retrieved 2022-05-11.
- ↑ "The Family history". May 12, 2022. Archived from the original on May 11, 2021. Retrieved May 11, 2021. Unknown parameter
|url-status=ignored (help) - ↑ "DAVOS 2021". January 27, 2021. Archived from the original on January 26, 2021. Retrieved May 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ Rettig, James (January 27, 2021). "Watch Win Butler & Régine Chassagne Perform "Afterlife" For Climate Change Livestream". Stereogum. Archived from the original on January 27, 2021. Retrieved May 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ "Make Earth Cool Again". Soul Pancake. 2021-01-27. Retrieved 2022-05-11.
- ↑ "Make Earth Cool Again". Participant. 2022-05-11.
- ↑ "The Family Opens LED Virtual Production Studio in Brooklyn". PostPerspective. 2021-10-27. Archived from the original on October 29, 2022. Retrieved 2022-05-11. Unknown parameter
|url-status=ignored (help)
External links[edit]
References[edit]
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