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Trinity Audio

From EverybodyWiki Bios & Wiki

Trinity Audio
Private (Subsidiary)
ISIN🆔
IndustryBusiness, Productivity software
Founded 📆2018
Founder 👔Ron Jaworski (CEO), Shlomi Sutton (CTO), Shay Meghnagi (CFO), Oren Liberman (CPO)
Area served 🗺️
Global
Key people
Ron Jaworski (CEO)
Products 📟 Trinity Player, Trinity Pulse, Trinity Octopus
Members
Number of employees
ParentSomoto Ltd.
🌐 Websitewww.trinityaudio.ai
📇 Address
📞 telephone

Trinity Audio is a global technology company that provides AI-driven solutions for publishers and content creators to transform written content into audio and support every stage of the audio journey.[1][2]

Software

Trinity Audio is a unified platform and AI company that transforms written content into natural-sounding audio using advanced text-to-speech (TTS) technology. It enables websites and media outlets to convert articles into audio versions, turning readers into listeners. The platform makes content easier to consume and naturally incorporates audio-powered ads into the listening experience. It uses the same AI voice for both the content and the ad messages, creating a consistent flow similar to podcasting.[3]

Trinity Audio supports more than 125 languages and offers 600 accents and natural voices.[4] It helps users reach wider audiences, provide better experiences, and distribute content across the web, allowing people to consume information in the way they prefer, through audio.[3]

Trinity Audio works with organizations around the world, with customers in countries such as the United States, Israel, Brazil, Argentina, France, Spain,[5] the United Kingdom,[6] Germany,[7] and the Dominican Republic.[8] Its technology is used by websites across categories including news, local news, politics, books, sports, finance, automotive, lifestyle, and entertainment.[9]

History

Trinity Audio was founded in 2028[10] by Ron Jaworski,[11] Shlomi Sutton,[12] Shay Meghnagi,[13] and Oren Liberman.[14] The company was established as a spin-off or subsidiary of Somoto Ltd., a publicly traded technology company based in Tel Aviv, Israel. Somoto was listed on the Tel Aviv Stock Exchange (TASE). Its mission is to bring value to publishers, users, and advertisers through a ConTech (content and technology) solution.[15]

Ron Jaworski, the company’s CEO,[11] established Trinity Audio based on the observation that no simple solution existed for converting written articles into listenable audio (similar to a podcast). The company was built on the foundation of making written content universally accessible in audio form. Its primary goal is to provide a platform that strategically streamlines and enhances how content owners deliver audio experiences.[16][17]

In 2019, Trinity Audio focused on establishing itself as a key player in the audio market through thought leadership, new platform features, and educational content for customers. In February of that year, the company published an article to raise awareness about the “audio revolution” and the opportunities for publishers to adopt and benefit from voice technology.[18]

In July 2019, CEO Ron Jaworski[11] attended the VOICE Summit 2019 in Newark, New Jersey, and later shared a recap on the company blog. He mentioned that the main challenge for brands and media was determining how to best use audio and voice for advertising and marketing, including choosing platforms like podcasts and smart speakers, and finding effective ways to monetize content.[19]

In November 2019, Trinity Audio launched its WordPress plugin in cooperation with Amazon Polly.[20]

A month later, at the AWS re:Invent conference in December 2019, the company announced a collaboration with Amazon to provide real-time translation from English into six other languages.[21]

In January 2020, Trinity Audio joined the Amazon Web Services (AWS) Partner Network. The partnership helped the company integrate Amazon Polly into its content-to-audio technology. The collaboration gave Trinity Audio access to scalable infrastructure and high-quality voice synthesis for its text-to speech player.[22]

Trinity Audio uses Amazon Polly, among other text-to-speech (TTS) providers, to deliver natural-sounding audio.[23] Amazon Polly offers over 105 voices in 42 languages, enabling publishers to create audio versions of their content in multiple languages and styles.[24]

Publishers worldwide can use the Trinity Audio plugin to integrate Amazon Polly’s voices with minimal setup. The plugin includes digital advertisements within the audio output.[23]

Shortly after the release of Trinity Audio’s WordPress plugin, Mfidie.com adopted the player for its website.[23]

In March 2020, a testimonial from Shepherd Yaw Morttey was featured in a blog post, where he reported that within a month, blog posts with the Trinity Audio player showed nearly a 20% increase in session duration.[23] In the same month, Trinity Audio joined both the IAB Audio Committee and the Verified by TAG program. The memberships reinforced the company’s participation in developing standards and solutions for the interactive audio advertising and marketing ecosystem.[25]

In April 2020, McClatchy, launched a text-to-speech feature across its 30 newsrooms using Trinity Audio’s technology. The collaboration worked to expand McClatchy’s presence in the audio market and create new revenue streams by turning written news articles into audio versions with integrated ads.[26]

The service was first tested for three months on The Sacramento Bee and The News & Observer, where it received highly positive feedback. During the trial, McClatchy saw a 168% increase in time spent on site, an 89% rise in story page views, and a

95% boost in visits per user.[26]

The partnership also led to the creation of AI-generated podcasts and their promotion across smart speakers and podcasts platforms. Jessica Gilbert, McClatchy’s Senior Director of Product and Experience, stated that the initiative improved the user experience, increased engagement, and enhanced ad performance.[26]

In July 2020, Trinity Audio announced a collaboration with McCann Tech to enhance value for technology brands through its Audio Content Discovery Platform (ACDP).[27]

In August 2020, Decathlon UK implemented Trinity Audio’s player to offer its audience an enhanced listening experience for its online content.[6]

In December 2020, Audioemotion was announced as Trinity Audio’s commercial representative in Spain, marking an important step toward expanding monetization opportunities and audience growth in the Spanish market.[5]

In November 2020, Trinity Audio released a report analyzing user engagement with audio and advertising. Covering the period from July 1 to September 30, the study compiled data from 40 news outlets, during which the company’s audio player was loaded more than 350 million times and reached tens of millions of users. The report revealed a total listen-through rate (LTR) of 59% for audio content, showing that over half of listeners consumed entire pieces. Audio ads performed even better, achieving a 91% LTR, showing that most users listened to the full ads. The findings also showed that long-form content generated three times higher engagement than short-form pieces, and that news was the most popular category.[28]

By 2021, Trinity Audio expanded its range of AI-powered tools with the launch of new products, including Trinity Pulse, and Trinity Octopus. Trinity Pulse was released in March 2021 and highlights trending audio content such as articles, podcasts, and radio shows, allowing publishers to create curated playlists on their website.[29] In April 2021, Trinity Octopus was introduced as a hybrid text editor within the CMS that lets authors turn written content into audio, customize it, and distribute it across audio and voice platforms.[30]

In November 2021, Trinity Audio introduced the first Artificial Intelligence (AI) powered audio advertising experience, marking a major step forward in monetization. The system used the same AI voice for content and advertisements, and offered a seamless, non-intrusive, and podcast-like experience for listeners.[31]

In April 2022, Trinity Audio released its integration for Wix, making its text-to-speech technology available as an official app in the Wix App Market. The integration allowed content creators on the Wix platform to easily add audio

capabilities to their written content.[32][33]

In July 2022, Trinity Audio announced that Donald Buckley had joined its Advisory Board. As a member of the board, Buckley helps guide the company’s strategy on new products and business initiatives.[34]

In September 2022, Super Hi-Fi announced a partnership with Trinity Audio to improve the audio experience for publishers. Super Hi-Fi CEO Zack Zalon stated that as audiences increasingly consumed content through podcasts and smart speakers, publishers needed enhanced audio systems. Trinity Audio’s founder and CEO, Ron Jaworski,[11] noted that adding an audio layer to written content boosted reader engagement, loyalty, and revenue by 10-12%.[35]

In November 2022, Trinity Audio launched its Twitter Audio Bot to turn Twitter threads into audio articles. The bot supports over 100 languages, allowing users to transform social media content into accessible, multilingual audio experiences.[7]

In February 2023, Trinity Audio introduced multiple platform integrations and resources, including guides for integrating with Ghost[36] and Squarespace[37] in August 2023, as well as an Advanced Settings Guide for the WordPress Plugin.[38] In September 2023, it launched a content recommendation feature to improve personalization within its audio solutions.[39]

In September 2024, Trinity Audio announced a major partnership with Ancient Origins. The collaboration introduced an AI-powered podcast product that transformed written articles into fully produced, immersive audio programs featuring music, sound design, and effects. The technology also included a summarization function for concise content presentation. After implementation, Ancient Origins reported higher listener engagement and broader audience reach across platforms.[40]

In February 2025, Trinity Audio partnered with Fortune magazine to bring AI-powered audio articles to its readers. Brian Ernst, Vice President of Business Development at Fortune, stated that since the launch, the publication had seen a steady increase in monthly engagement, showing that audiences were embracing the audio format.[41]

In March 2025, Trinity Audio partnered with RebelMouse. The partnership integrated Trinity Audio’s AI text-to-speech technology into the RebelMouse ecosystem to easily turn written content into monetizable, high-quality audio formats.[42]

In May 2025, The company announced a partnership with SHE Media to give audiences new ways to engage with content. The collaboration allowed users to listen on the go, reduce screen time, and multitask while consuming content.[43]

In August 2025, Trinity Audio released its Webflow plugin. It’s available directly on the Webflow Apps & Integrations Marketplace, the plugin allows Webflow creators to seamlessly implement Trinity Audio’s AI-powered audio features within their websites.[44]

Also in August 2025, Trinity Audio partnered with Sundial Technology & Media Group (STMG) to expand audio innovation across its publishing network. Brands such as Refinery29 and ESSENCE began integrating Trinity’s proprietary player to turn text into monetizable audio experiences, automated podcasts, and AI-generated summaries at scale.[45]

Services

Trinity Audio released Trinity Player back in 2018 as a tool to let users listen to articles and blog posts while driving, exercising or multitasking. The player quickly converts written content into audio, allowing people to consume information on the go. It plays smoothly without affecting page loading time so it’s easy for publishers to add audio experiences to their websites.[46]

Later, the company launched the Branded Player, an upgraded version of Trinity Player that includes native display advertising. It allows brands to customize the look of the player to match their visual style. The player also continues to play audio seamlessly within the app, even when users navigate between sections.[47]

Trinity Audio includes an easy-to-use content management system (CMS) that helps manage, edit, and distribute audio content. Creators can make playlists, edit audio files, and share them across platforms such as Spotify, Apple Podcasts, and Google Podcasts. The CMS also connects easily to website builders like WordPress, Webflow, and Wix. It supports real-time translation to make content accessible in multiple languages.[4]

In March 2011, the company introduced Trinity Pulse to help creators build and distribute playlists across websites, apps, and other digital platforms. It loads quickly and uses few resources.[48]

In April 2021, Trinity Audio released Trinity Octopus, an addition to the Trinity CMS that helps both content creators and listeners. It lets creators turn written articles into audio within seconds, edit them, and distribute them through custom news feeds.[49]

Trinity Audio also helps publishers earn revenue from audio content through programmatic audio ads, direct ads, sponsorship AI ads, and a Display Ad Audio Player that becomes a banner when the audio is not playing.[47]

In addition, Trinity Audio introduced Trinity Lock, a player designed for paywalled pages, enabling publishers to leverage audio content to encourage user subscriptions. It functions as a standalone unit but can also be integrated with other Trinity Audio products.[50]

Business

Data available shows that 2,000+ websites use Trinity Audio, with most users located in the United States.[51]

The company’s tools, including Trinity Player and Trinity Pulse, were loaded more than twelve billion times in 2025, resulting in around 130 million audio playbacks. The overall click-through rate was 2.03%, and nearly half (48.87%) of listeners completed the full audio version of articles. The average listen-through rate was 69.14%, showing strong engagement among users. Mobile devices accounted for 71.1% of all listening, while 28.9% came from desktop users.[52]

Trinity Audio’s client portfolio includes companies such as Newsweek, McClatchy, Variety, Nissan, Lenovo, Fortune, SHE Media, RebelMouse, and Sundial Technology & Media Group.[53][41][42][43][45]

Its clients represent a wide range of industries, including digital publishing, law, education, healthcare, professional services, and brand marketing.[2]

In 2021, Trinity Audio reported an average ad listen-through rate of 96%, with about 105.8 million ads listened to in full.[52]

Recognition and thought leadership

In 2022, Trinity Audio was accepted into the Forbes Business Council through its CEO, Ron Jaworski, in recognition of its business leadership and innovation.[54]

Trinity Audio became an official Amazon Web Services (AWS) Partner in 2020, highlighting its technical collaboration and infrastructure reliability.[55]

The company became a member of the Interactive Bureau (IAB) Audio Committee and holds TAG certification, showing its commitment to industry standards and advertising quality.[56]

Representatives of Trinity Audio have taken part in major industry events such as Digiday,[57] AWS,[23] and affiliate marketing conferences. The company has contributed to the IAB’s initiatives, including the “Audio 360: The Evolution of Audio & Podcasting” online session.[58]

References

  1. ↑ "Trinity Audio page". LinkedIn. Retrieved 2025-10-03.
  2. ↑ 2.0 2.1 "Overview & Products: About Trinity Audio". CB Insights. Retrieved 2025-10-11.
  3. ↑ 3.0 3.1 "Trinity Audio Releases First-ever Full Native Audio Advertising Experience". PR Newswire. 2021-11-08. Retrieved 2025-10-03.
  4. ↑ 4.0 4.1 "Trinity Audio Text to Speech AI audio player to convert content into audio". The WordPress Plugin Directory. Retrieved 2025-10-03.
  5. ↑ 5.0 5.1 "Audioemotion will manage the commercial representation of Trinity Audio in Spain". Panorama Audiovisual. 2020-12-04. Retrieved 2025-10-03.
  6. ↑ 6.0 6.1 "Decathlon UK now provides a listening experience using Trinity Audio". The Trinity Audio Blog. 2020-08-26. Retrieved 2025-10-03.
  7. ↑ 7.0 7.1 "Trinity Audio launches bot for Twitter threads". PR Newswire. 2022-11-03. Retrieved 2025-10-03.
  8. ↑ "Trinity Audio demographics". Wappalyzer. Retrieved 2025-10-03.
  9. ↑ "We're live on all 30 McClatchy newsrooms". Trinity Audio Blog. 2020-05-12. Retrieved 2025-10-03.
  10. ↑ "Trinity Audio General Information". PitchBook. Retrieved 2025-10-11.
  11. ↑ 11.0 11.1 11.2 11.3 "Ron Jaworski, Founder of Trinity Audio, on Revolutionizing the Future of Audio Content Creation". Medium. 2023-05-09. Retrieved 2025-10-03.
  12. ↑ "Professional Summary". Startup Nation Finder. 2025-08-23. Retrieved 2025-10-03.
  13. ↑ "Trinity Audio Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2025-10-03.
  14. ↑ "Company page". The Org. Retrieved 2025-10-03.
  15. ↑ "Trinity Audio and Targetspot offer advertisers the audio revolution". Targetspot. 2020-07-14. Retrieved 2025-10-04.
  16. ↑ "IT Digest Interview With Ron Jaworski, CEO At Trinity Audio". ITDigest. Retrieved 2025-10-04.
  17. ↑ "Trinity Audio About us page". Trinity Audio. Retrieved 2025-10-04.
  18. ↑ "The audio revolution is happening time to take action and not stay behind". Trinity Audio Blog. 2019-02-28. Retrieved 2025-10-04.
  19. ↑ "VOICE Summit 2019 recap". Trinity Audio Blog. 2019-07-29. Retrieved 2025-10-04.
  20. ↑ "Introducing the Trinity Audio's WordPress plugin". Trinity Audio Blog. 2019-11-20. Retrieved 2025-10-04.
  21. ↑ "From the Press Ynet "The Next Technological Revolution The Audio World"". Trinity Audio Blog. 2019-12-10. Retrieved 2025-10-04.
  22. ↑ "Trinity Audio joins Amazon Web Services Partner Network". Trinity Audio Blog. 2020-01-30. Retrieved 2025-10-04.
  23. ↑ 23.0 23.1 23.2 23.3 23.4 "Converting your content to audio for free with Trinity Audio WordPress plugin". AWS Blogs. 2020-03-19. Retrieved 2025-10-04.
  24. ↑ "Available voices". AWS Amazon Polly Developer Guide. Retrieved 2025-10-19.
  25. ↑ "Trinity Audio Joins IAB Audio Committee and 'Verified by TAG' Program". Trinity Audio Blog. 2020-03-09. Retrieved 2025-10-05.
  26. ↑ 26.0 26.1 26.2 "McClatchy Launches Text-to-Speech Audio Feature Across Its 30 Local News Sites". PR Newswire. 2020-04-29. Retrieved 2025-10-05.
  27. ↑ "McCann Tech and Trinity Audio bring Tech brands Value using ACDP - Audio Content Discovery Platform". Trinity Audio Blog. 2020-07-31. Retrieved 2025-10-05.
  28. ↑ "Report: how users are engaging with audio content and audio ads in 2020". Trinity Audio Blog. 2020-11-16. Retrieved 2025-10-05.
  29. ↑ "Introducing Trinity Pulse". Trinity Audio Blog. 2021-04-09. Retrieved 2025-10-05.
  30. ↑ "Introducing Octopus the audio AI tool for content creators". Trinity Audio Blog. 2021-04-09. Retrieved 2025-10-05.
  31. ↑ "Trinity Audio Releases First-ever Full Native Audio Advertising Experience". Trinity Audio Blog. 2021-11-08. Retrieved 2025-10-05.
  32. ↑ "The Trinity Audio Wix plugin implementation guide". Amazon Web Services. Retrieved 2025-10-06.
  33. ↑ "Trinity Audio Facebook post". Facebook. Retrieved 2025-10-06.
  34. ↑ "Trinity Audio Welcomes Donald Buckley to Its Advisory Board". PR Newswire. 2022-07-26. Retrieved 2025-10-06.
  35. ↑ "Super Hi-Fi and Trinity Audio join forces". RedTech. 2022-09-15. Retrieved 2025-10-06.
  36. ↑ "How to integrate Trinity Audio with Ghost?". Trinity Audio Blog. 2023-02-22. Retrieved 2025-10-06.
  37. ↑ "Trinity Audio integration with Squarespace". Trinity Audio Blog. 2023-08-22. Retrieved 2025-10-06.
  38. ↑ "Advanced Settings Guide for the WordPress Plugin". Trinity Audio Blog. 2023-08-24. Retrieved 2025-10-06.
  39. ↑ "Introducing content recommendation". Trinity Audio Blog. 2023-09-05. Retrieved 2025-10-06.
  40. ↑ "Trinity Audio unveils AI-driven podcasts, choosing Ancient Origins as its first partner". EIN Presswire. 2024-09-05. Retrieved 2025-10-06.
  41. ↑ 41.0 41.1 "Trinity Audio partners with Fortune to deliver innovative listening experiences". KARK. 2025-02-26. Retrieved 2025-10-07.
  42. ↑ 42.0 42.1 "Trinity Audio and RebelMouse Partner to Bring AI-Powered Audio to Digital Publishers". CBS 42. 2025-03-18. Retrieved 2025-10-07.
  43. ↑ 43.0 43.1 "SHE Media Collective Partners with Trinity Audio to Bring Audio Articles to Publishers New Partnership Announcement". SHE Media News/ Updates. 2025-05-22. Retrieved 2025-10-07.
  44. ↑ "Trinity Audio Webflow Plugin Registration Guide". Trinity Audio Blog. 2025-08-14. Retrieved 2025-10-07.
  45. ↑ 45.0 45.1 "Trinity Audio Partners with Sundial Technology & Media Group to Expand Audio Innovation". AP News. 2025-08-21. Retrieved 2025-10-07.
  46. ↑ "Trinity Player". Trinity Audio. Retrieved 2025-10-03.
  47. ↑ 47.0 47.1 "Audio Monetization". Trinity Audio. Retrieved 2025-10-08.
  48. ↑ "Introducing Trinity Pulse". The Trinity Audio Blog. 2021-03-18. Retrieved 2025-10-03.
  49. ↑ "Introducing Octopus the audio AI tool for content creators". The Trinity Audio Blog. 2021-04-09. Retrieved 2025-10-02.
  50. ↑ "Trinity Lock". Trinity Audio. Retrieved 2025-10-08.
  51. ↑ "Trinity Audio Text to Speech AI audio player to convert content into audio". WordPress Plugin Directory. Retrieved 2025-10-19.
  52. ↑ 52.0 52.1 "2021 State of audio AI consumption report". Trinity Audio Blog. 2022-02-21. Retrieved 2025-10-10.
  53. ↑ "Ron Jaworski". Trinity Audio. Retrieved 2025-10-11.
  54. ↑ "Ron Jaworski, CEO and Founder of Trinity Audio, accepted into Forbes Business Council". PRWeb. 2022-05-02. Retrieved 2025-10-11.
  55. ↑ "Trinity Audio Joins Amazon Web Services Partner Network". Speech Technology Magazine. 2020-02-04. Retrieved 2025-10-12.
  56. ↑ "Trinity Audio Joins IAB Audio Committee and 'Verified by TAG' Program". PR Newswire. 2020-03-06. Retrieved 2025-10-12.
  57. ↑ "Digiday Publishing Summit recap: publishers speak up". Trinity Audio Blog. 2022-04-11. Retrieved 2025-10-12.
  58. ↑ "Audio 360: The Evolution of Audio & Podcasting". Interactive Advertising Bureau. 2025-07-16. Retrieved 2025-10-12.

External links


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