URWERK
 | |
| Private | |
| ISIN | 🆔 |
| Industry | Luxury watchmaking |
| Founded 📆 | 1997 |
| Founder 👔 | Felix Baumgartner Martin Frei |
| Headquarters 🏙️ | , , |
Area served 🗺️ | Worldwide |
| Products 📟 | Watches, clocks |
| Members | |
Number of employees | |
| 🌐 Website | www.urwerk.com |
| 📇 Address | |
| 📞 telephone | |
URWERK is a Swiss watch brand, founded in 1997 by Felix Baumgartner and Martin Frei, in Zurich, Switzerland. The head office is in Geneva, Switzerland.
History[edit]
In 1995, Felix Baumgartner – who had just graduated from the Solothurn Watchmaking School – met Martin Frei, a graduate of the School of Visual Arts in Zurich. They soon agreed to express their vision of time by creating a luxury watch brand. URWERK was founded in 1997.[1], the year when the first UR-101[2] and UR-102 watches were presented. The name of the brand stemmed from a specific thought process. Ur was a Mesopotamian city where remains have been found of sundials dating back over 6,000 years. It is to the Sumerian people of the city of Ur that we owe time calculation as we now know it. Werk is a German word referring to work, evolution, creation, crafting and the stirring of emotions [3]. Since 2003, URWERK annually unveils a new model and produces about 150 watches per year[4].
Concept[edit]
The UWERK concept is based on three pillars:
- Innovation. Sector-type time read-off is one of the brand’s innovative signature touches. First launched in 2019, the UR-100 makes it possible to follow the Earth’s rotation around the Sun and its velocity, thereby mingling the concepts of time and space[5].
- An alliance between horological technology and art.
- Accuracy. Satellites in orbit indicate the time in seconds (time), minutes (time), hours, day, night and year[6].
Awards[edit]
- 2011 : 2011: Design Watch Prize at the Grand Prix d’Horlogerie de Genève for the UR-110[7] watch.
- 2014 : Innovation Prize at the Grand Prix d’Horlogerie de Genève for the EMC[8] watch.
- 2014 : Mechanical Exception Prize at the Grand Prix d’Horlogerie de Genève for the EMC[9] watch.
- 2019 : Audacity Prize at the Grand Prix d’Horlogerie de Genève for the AMC[10] watch.
- 2020 : Prix GAÏA Spirit of Enterprise Award from the International Museum of Horology[11]
References[edit]
- ↑ "Urwerk". The Hour Glass.
- ↑ "History". Fondation High Horology.
- ↑ "Urwerk History". World Tempus. 10 December 2011.
- ↑ "Urwerk". Time Transformed. 13 March 2016.
- ↑ "Hymn to the sun with the Urwerk UR-100 GunMetal". Journal Haute Horlogerie. 13 February 2020.
- ↑ "Felix Baumgartner et Martin Frei (Urwerk) : Prix Gaïa 2020 "Esprit d'entreprise"". Montres de luxe (in français). 2 September 2020.
- ↑ "The Prize List 2011". Grand Prix d’Horlogerie de Genève.
- ↑ "Prize List 14". Grand Prix d’Horlogerie de Genève.
- ↑ "Prize List 14". Grand Prix d’Horlogerie de Genève.
- ↑ "Prize List 19". Grand Prix d’Horlogerie de Genève.
- ↑ "Prix Gaïa pour les fondateurs d'Urwerk". Fondation Haute Horlogerie Journal (in français). 25 September 2020.
See also[edit]
External Links[edit]
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