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University of Oregon School of Journalism and Communication

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University of Oregon School of Journalism and Communication
Allen Hall, the home of the School of Journalism and Communication
TypePublic
Established1916
DeanJuan-Carlos Molleda
Academic staff
111 total (Fall 2021)
Students2,036 (Fall 2021)[1]
1,729 majors, master's and doctoral students
Undergraduates2,223[1]
Postgraduates151[1]
Location, ,
Websitehttps://journalism.uoregon.edu

The  University of Oregon School of Journalism and Communication  (UO SOJC) is one of the oldest post-secondary journalism schools in the United States and one of 112 schools accredited by the  AEJMC. It offers undergraduate degrees in advertising, journalism, media studies, and public relations with graduate degrees in journalism, advertising and brand responsibility, multimedia journalism, media studies, and strategic communication.

Established in 1916 at the University of Oregon, with campuses in both Eugene and Portland, the UO SOJC is home to about 2,200 undergraduate students, 150 graduate students,[1] and 70 faculty members.[2]

History[edit]

The UO SOJC's history began in 1912 when the University of Oregon created one of the nation's first post-secondary journalism departments with guidance from Seattle newspaper journalist Eric W. Allen. It became a professional school of journalism in 1916, with Allen serving as its first dean until his death in 1944. The UO SOJC's historic building, Allen Hall, is named after him.[3]

In 1948, the UO School of Journalism became one of only 35 of the nation's 300 journalism programs to achieve accreditation from the American Council on Education for Journalism. It changed its name to the School of Journalism and Communication in 1993, expanding its mission and adding a doctoral program in communication and society. The UO SOJC's first doctoral students graduated in 1997.[4]

Degree Programs[edit]

Undergraduate Majors[edit]

The UO SOJC offers four undergraduate degrees:

  • Advertising, which focuses on focuses on building core skills in strategic communication, media planning, and brand management[5]
  • Journalism, which develops community-based storytelling skills for any medium, with an emphasis on journalistic ethics and social action[6]
  • Media studies, a research-oriented degree that focuses on analysis, critical thinking, and collaboration[7]
  • Public relations, which builds skills in persuasive communication and prepares students to proactively manage client issues[8]

Minors[edit]

UO SOJC minors are open to students majoring in disciplines across the University of Oregon. They include:

  • Communication and media studies, which provides an overview of mass communication issues
  • Science communication, which includes courses in science and environmental communication

Graduate Programs[edit]

Graduate students at the UO SOJC can choose from five master's programs, a doctoral program, and a certificate:

  • Advertising and brand responsibility master's program, the first program of its kind to address socially conscious brand management[9] [10]
  • Communication and media studies master's program, a two-year program that investigates the impact of media on society[11]
  • Communication and media studies PhD, an interdisciplinary research program spanning ethics, law, philosophy, politics, and technology[12]
  • Journalism master's program, which builds skills in fact finding, writing, and multimedia storytelling[13]
  • Multimedia journalism master's program, a two-year program based at UO Portland designed for working professionals with communication experience. This program also has an accelerated option for existing UO SOJC journalism undergraduates to complete the master's degree in one year[14]
  • Strategic communication master's program, a two-year program based at UO Portland that focuses on researching, planning, and managing strategic communication campaigns[15]

Research[edit]

The University of Oregon is a public flagship research university. Faculty research at the UO SOJC spans a broad range of disciplines and topics, from the impact of emerging communication technologies on society to the effectiveness of science and environmental communication. The UO SOJC comprises two research centers:

  • Center for Science Communication Research (SCR), which investigates public understanding of science and technology while researching and teaching science communication to improve evidence-based decision making[16][17]
  • Agora Journalism Center, one of a handful of U.S. academic institutions dedicated to innovation in communication and civic engagement[18][19]


Student Experience Programs & Publications[edit]

The UO SOJC has more than 25 student organizations and hands-on programs ranging from student-run agencies and publications to UO chapters of national organizations. Below are some examples of student experience programs and publications that UO SOJC students participate in. [20]

Publications

  • Flux Magazine, the UO SOJC's award-winning[21] flagship publication. [22]
  • OR Magazine, the UO SOJC's annual student-produced digital magazine [23]
  • Daily Emerald, an independent, student-led newspaper and news hub[24]
  • Ethos, an independent, student-led multicultural magazine[25][21]
  • Envision, UO's interdisciplinary, environmentally focused journalistic publication

Student Groups[20]

  • Allen Hall Advertising, a student-run ad agency that produces professional work for real-world clients[26]
  • Allen Hall Public Relations, student-run PR firm that creates public relations campaigns for small businesses and nonprofits[27]
  • DuckTV, a student-run television network that produces creative entertainment as well as local news and sports coverage[28]
  • Taking Up Space, a community-driven social alliance created to uplift Black, Indigenous, and other people of color[20]

Experience and Internship Programs

  • Charles Snowden Program for Excellence in Journalism, a 10-week summer internship program that places student journalists with media outlets across Oregon
  • Catalyst Journalism Project, which combines investigative reporting with solutions journalism
  • Media in Ghana, an overseas summer internship program for UO SOJC students
  • Science & Memory, an experiential learning program that focuses on telling complex stories about climate change

Sports Communication and Media

  • Oregon Accelerator, a student-led marketing and branding collective founded to support UO athletes[29]
  • Track Bureau, a UO SOJC class that facilitates student journalist coverage of track events at the UO's historic Hayward Field, including the Olympic Track and Field Trials and the World Athletic Championships, and other events worldwide[30]

Notable Alumni[edit]

Pulitzer Prize Recipients [edit]

SOJC alumni and faculty who have received a prestigious Pulitzer Prize include:

  • Rick Attig, associate editor of  The Oregonian, Public Service 2001 for The Oregonian, Editorial Writing 2006 [43][44]
  • Doug Bates, Public Service 2001, Editorial Writing 2006 [43][45]
  • Alex Tizon, American journalist, formerly for  The Seattle Times  and the  Los Angeles Times, co-recipient of the Pulitzer Prize in Investigative Reporting in 1997, former contributor to Newsweek and 60 Minutes, assistant professor at the University of Oregon School of Journalism and Communication[46]
  • Byron Acohido, Beat Reporting 1977[47][48]
  • Steve Dykes, Spot News Reporting 1993 and 1995, Breaking News Reporting 2000[49]
  • Drex Heikes, Spot News Reporting 1993 and 1995, Public Service 2009[49]
  • Ted Natt, Local General Spot News Reporting 1981[49]
  • Michael Richmond, Local General Spot News Reporting 1979[50]
  • Karen Stallwood, International Reporting 1994[49]
  • Brent Walth, assistant professor at the University of Oregon School of Journalism and Communication, Public Service 2001[51]

Notable Faculty[edit]

  • Lauren Kessler, professor emerita at the University of Oregon School of Journalism and Communication, author and journalist specializing in immersion reportage and deep research
  • Kyu Ho Youm, Jonathan Marshall First Amendment Chair and professor at the University of Oregon School of Journalism and Communication, author of a book chapter and law articles in various journalism and law journals and Communication Law and Media Policy editor of the International Encyclopedia of Communication since 2008
  • Peter Laufer, James N. Wallace Chair of Journalism and professor at the University of Oregon School of Journalism and Communication, author of The Dangerous World of Butterflies (2009) and other works of social and political topics, former NBC News correspondent
  • Mitchell Block, Jon Anderson Chair and professor of documentary and film studies at the University of Oregon School of Journalism and Communication, executive producer of the Emmy award-winning PBS documentary Carrier and HBO's Oscar-winning film Big Mama
  • Ellen Peters, Philip H. Knight Chair and director of the Center for Science Communication Research, author of Innumeracy in the Wild: Misunderstanding and Misusing Numbers

References[edit]

  1. 1.0 1.1 1.2 1.3 "Detailed Enrollment". Office of Institutional Research. University of Oregon. Retrieved 30 March 2022.
  2. "Faculty and Employees". Office of Institutional Research. University of Oregon. Retrieved 30 March 2022.
  3. "Eric W. Allen Jr. (1920-1986)". Oregon Encyclopedia. Flord J. McKay. Retrieved 7 April 2022.
  4. "History of the SOJC". School of Journliasm and Communication. University of Oregon. Retrieved 30 March 2022.
  5. "Advertising Undergraduate Degree Program". Advertising at the SOJC. University of Oregon. Retrieved 31 March 2022.
  6. "Journalism Undergraduate Degree Program". Journlalism at the SOJC. University of Oregon. Retrieved 31 March 2022.
  7. "Media Studies Undergraduate Degree Program". Media Studies at the SOJC. University of Oregon. Retrieved 31 March 2022.
  8. "Public Relations Undergraduate Degree Program". Media Studies at the SOJC. University of Oregon. Retrieved 31 March 2022.
  9. "Inside the Master's Program Dedicated to Brand Purpose". Adweek. Doug Zanger. Retrieved 6 April 2022.
  10. "Master's Degree in Advertising and Brand Responsibility". Brand Responsibility Graduate Studies at the SOJC. University of Oregon. Retrieved 31 March 2022.
  11. "Master's Degree in Communication and Media Studies". Communcation and Media Studies Master’s at the SOJC. University of Oregon. Retrieved 31 March 2022.
  12. "Doctoral Degree in Communication and Media Studies". Communcation and Media Studies Doctoral Studies at the SOJC. University of Oregon. Retrieved 31 March 2022.
  13. "Master's Degree in Journalism". Journalism Graduate Studies at the SOJC. University of Oregon. Retrieved 31 March 2022.
  14. "Master's Degree in Multimedia Journalism". Multimedia Journalism Graduate Study at the SOJC Portland. University of Oregon. Retrieved 31 March 2022.
  15. "Master's Degree in Strategic Communication". Multimedia Journalism Graduate Study at the SOJC Portland. University of Oregon. Retrieved 31 March 2022.
  16. "Researchers at UO receive funding to study how information about COVID-19 affects people". Eugene Weekly. Taylor Perse. Retrieved 6 April 2022.
  17. "Center Science Communication Research (SCR)". School of Journliasm and Communication. University of Oregon. Retrieved 30 March 2022.
  18. "Agora Journalism Center Launches New Website Announcing Renewed Vision". Medium. Agora Journalism Center. Retrieved 6 April 2022.
  19. "Agora Journalism Center". School of Journliasm and Communication. University of Oregon. Retrieved 30 March 2022.
  20. 20.0 20.1 20.2 "Student Organizations". Student Organizations & Oppurtunities. University of Oregon. Retrieved 31 March 2022.
  21. 21.0 21.1 "2016 Magazine Peacemaker Winners". acp. Associated Collegiate Press. Retrieved 6 April 2022.
  22. "Flux". Flux – Covering the Northwest. Flux Magazine. Retrieved 31 March 2022.
  23. "OR Magazine". OR Magazine Digital Edition. OR Magazine. Retrieved 31 March 2022.
  24. "Daily Emerald". Daily Emerald – Independent Journalism produced by students, for students. Daily Emerald. Retrieved 31 March 2022.
  25. "Ethos". Ethos – See Yourself in Ethos. Daily Emerald. Retrieved 31 March 2022.
  26. "Allen Hall Advertising". Allen Hall Advertising. Allen Hall Advertising. Retrieved 31 March 2022.
  27. "Allen Hall Advertising". Allen Hall Public Relations. Allen Hall Public Relations. Retrieved 31 March 2022.
  28. "This is UO Duck TV". Duck TV. Duck TV. Retrieved 6 April 2022.
  29. "Here's how Nike's Phil Knight's next business could help UO student-athletes cash in on their names and images". OPB. Meerah Powell Relations. Retrieved 7 April 2022.
  30. "SOJC Track Bureau". Lori Shontz. Lori Shontz Educator. Storyteller. Journalist. Retrieved 7 April 2022.
  31. "Scott Bedbury". University of Oregon School of Journalism and Communication. Retrieved 27 April 2022.
  32. "Stephen J. Cannell, University of Oregon grad and legendary TV producer, dies". Oregon Live. ojmche.org. Retrieved 7 April 2022.
  33. "Ann Curry on her new PBS show, Oregon roots and sexual harassment: 'women have suffered'". Oregon Live. Kristi Turnquist. Retrieved 27 April 2022.
  34. "Harry Glickman 1924-2020". Oregon Jewish Museum and Center for Holocaust Education. ojmche.org. Retrieved 7 April 2022.
  35. "Alfred T. Goodwin (1923-)". Oregon Encyclopedia – A project of the Oregon Historical Society. Retrieved 28 April 2022.
  36. "Ernest Haycox papers, 1922-1974". Archives West. Orbis Cascade Alliance. Retrieved 7 April 2022.
  37. "Thomas William Lawson McCall (1913-1983)". Oregon Encyclopedia – A project of the Oregon Historical Society. Retrieved 28 April 2022.
  38. "Richard Neuberger (1912-1960)". Oregon Encyclopedia – A project of the Oregon Historical Society. Retrieved 28 April 2022.
  39. "Royer, Charles (b. 1939)". History Link.org. Retrieved 28 April 2022.
  40. "Randy Shilts Biography (1951-1994)". Biography.com. A&E Television Netowrks, LLC. Retrieved 7 April 2022.
  41. "Dan Wieden – ADC Hall of Fame". ADC Global. Retrieved 28 April 2022.
  42. "Mark Zusman - 2013 Hall of Achievement Inductee". University of Oregon School of Journalism and Communcation. Retrieved 28 April 2022.
  43. 43.0 43.1 "Rick Attig and Doug Bates of The Oregonian, Portland". The Pulitzer Prizes. Pullitzer. Retrieved 6 April 2022.
  44. "UO journalism school alumni win Pulitzer Prize". The Pullitzer Prizes. Pullitzer. Retrieved 6 April 2022.
  45. "Biography: Doug Bates". Knight Case Studies Initiative The Journalism School. Columbia University. Retrieved 6 April 2022.
  46. "1997 Pullitzer Prizes". The Pullitzer Prizes. Pullitzer Prizes. Retrieved 6 April 2022.
  47. "Biography Byron Acohido". The Last Watchdog. Byron V. Acohido. Retrieved 7 April 2022.
  48. "Byron Acohido of The Seattle Times". The Pullitzer Prizes. The Pullitzer Prizes. Retrieved 7 April 2022.
  49. 49.0 49.1 49.2 49.3 "Pulitzer Prize Winners from the SOJC". The Pullitzer Prizes. The Pullitzer Prizes. Retrieved 7 April 2022.
  50. "Michael Paul Williams of the Richmond (Va.) Times-Dispatch". The Pullitzer Prizes. The Pullitzer Prizes. Retrieved 7 April 2022.
  51. "The Oregonian, Portland". The Pullitzer Prizes. The Pullitzer Prizes. Retrieved 7 April 2022.


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