Utpal Dholakia
| Utpal Dholakia | |
|---|---|
| Born | |
| 🏳️ Nationality | American |
| 💼 Occupation | |
| 🌐 Website | www.utpaldholakia.com |
Utpal Dholakia is an Indian American researcher and professor. He is the George R. Brown Professor of Marketing at the Jones Graduate School of Business, Rice University.[1]
Early life and education
Dholakia was born and raised in Bombay, India. After completing a BE in Industrial Engineering from the Victoria Jubilee Technical Institute in 1993, he studied at Ohio State University. In 1994, he received an MS in Industrial Engineering from Ohio State University. He received an MS in Cognitive Psychology in 1997, followed by a Ph.D. in marketing in 1998, both from the University of Michigan.[2]
Career
After completing his Ph.D., Dholakia joined M&T Bank as a research director and worked there until 2000 when he left to join University at Buffalo as an assistant professor of marketing. He left University at Buffalo in 2001 and joined Rice University as assistant professor of management, becoming associate professor in 2006. In 2007, he was endowed with the Jones School Distinguished Associate Professorship at Rice University and in 2008, the William S. Mackay Jr. and Verne F. Simons Distinguished Associate Professorship. He became a full professor at Rice University in 2011 and in 2015, he was awarded the George R. Brown Chair of Marketing.[2]
In 2000, Dholakia founded Empyrean Insights, a marketing research, and consultancy firm.[2]
Research and work
Dholakia's research concerns the general area of consumer motivation and the substantive/practice area of marketing issues related to the internet and social media and pricing. In the late 1990s and 2000s, his research focused on the topics of goal setting and goal striving, motivated decision making and impulsive choices. In the early 2010s, Dholakia's research focus shifted to the area of financial decision making by consumers using motivation and decision making lenses. During the same time, he also got involved in research involving marketing strategy and activities for startups and small and medium-sized businesses.[3]
Dholakia conducted studies of Groupon and other daily-deal promotions during between 2010 to 2014, studying the pros and cons of running these promotions on the financial performance of small businesses.[4][5]
Selected publications
Books
- How to Price Effectively: A Guide for Managers and Entrepreneurs. 2017. Search this book on
- Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success. 2019. Search this book on
- Advanced Introduction to Digital Marketing. 2022. Search this book on
- Transparency in Business: An Integrative View. 2023. Search this book on
Articles
- Bagozzi, R. P.; Dholakia, U. (1999). "Goal setting and goal striving in consumer behavior". Journal of Marketing. 63 (4_suppl1): 19–32. doi:10.1177/00222429990634s104.
- Dholakia, U. M.; Morwitz, V. G. (2002). "The scope and persistence of mere-measurement effects: Evidence from a field study of customer satisfaction measurement". Journal of Consumer Research. 29 (2): 159–167. doi:10.1086/341568.
- Algesheimer, R.; Dholakia, U. M.; Herrmann, A. (2005). "The social influence of brand community: Evidence from European car clubs". Journal of Marketing. 69 (3): 19–34. doi:10.1509/jmkg.69.3.19.66363.
- Herzenstein, M.; Sonenshein, S.; Dholakia, U. M. (2011). "Tell me a good story and I may lend you money: The role of narratives in peer-to-peer lending decisions". Journal of Marketing Research. 48 (SPL): S138–S149. doi:10.1509/jmkr.48.SPL.S138.
- Tam, L.; Dholakia, U. (2014). "Saving in cycles: How to get people to save more money". Psychological Science. 25 (2): 531–537. doi:10.1177/0956797613512129. PMID 24357616.
- Dholakia, U.; Tam, L.; Yoon, S.; Wong, N. (2016). "The ant and the grasshopper: understanding personal saving orientation of consumers". Journal of Consumer Research. 43 (1): 134–155. doi:10.1093/jcr/ucw004.
References
- ↑ "Utpal Dholakia". Jones Graduate School of Business at Rice University. April 7, 2016. Retrieved May 20, 2025.
- ↑ 2.0 2.1 2.2 "CV" (PDF). Rice University. Retrieved May 20, 2025.
- ↑ "Utpal Dholakia". Scopus. Retrieved May 20, 2025.
- ↑ Greenburg, Zack O'Malley. "Groupon: Good For You, Bad For Business?". Forbes. Retrieved May 20, 2025.
- ↑ Rubin, Courtney. "Study: One Third of Businesses Don't Profit from Groupon Deal". Inc.
External links
- Utpal Dholakia publications indexed by Google Scholar
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