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Vendasta Technologies Inc.

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Vendasta Technologies Inc.
Privately held company
IndustryInternet, Advertising
Founded 📆June 2008
Founder 👔
Headquarters 🏙️Avenue Building, 220 3 Ave S # 405, Saskatoon, SK S7K 1M1, Canada,
Areas served 🗺️
United States, Canada, United Kingdom, Australia, New Zealand
Key people
Brendan King (CEO), Mike Brennan (CFO), Jeff Tomlin (CMO), Dale Hopkins (CTO), Jacqueline Cook (CSO), George Leith (CRO)
Number of employees
🌐 Websitewww.vendasta.com
📇 Address
📞 telephone

Vendasta is a privately held software company founded in 2008 in Saskatoon, Canada by Brendan King[1][2], Jeff Tomlin[3], Allan Wolinski[4][5], Jason Collins, Guy Kelsey, Ches Hagen[6] and John Fothergill and funded by Victoria Park Capital, Vanedge Capital and BDC Venture Capital.[7][8][9]

Vendasta develops a white-label software-as-a-service (SaaS) platform and marketplace for local business solutions, provided through a network of resellers in North America, UK and Australia and has contributed to rapid growth in Saskatchewan’s tech sector[10][11][12][13][14], nicknamed “Silicon Prairie”[15] and “Saskatchewan Valley.”[16]

Vendasta was the first company in North America to combine online marketing and sales technology with cloud marketplace technology.[17]

The company has also received an interest-free loan from the Government of Canada, as part of the Western Economic Diversification Canada and the Western Innovation (WINN) Initiative.[18]

Vendasta is a member of the Google Customer Advisory Board[19][20][21] and has created a white-label advertising and marketing platform.


Vendasta was founded in 2008 by Brendan King, Jeff Tomlin, Allan Wolinski, Jason Collins, Guy Kelsey, Ches Hagen and John Fothergill in Saskatoon, SK, Canada.[22]

In 2008, the company received $3 million in first-round funding from Victoria Park Capital for the development of MyFrontSteps, a social networking service to help people improve their homes. [23] Vendasta’s first customers were newspaper and yellow page companies in 2010, which were experiencing revenue drops.[16][24]

In 2013, the company secured another $8.25 million in venture funding from Vanedge Capital[25] and BDC Venture Capital[26][27].

In December 2016, the company received a $3.34 million interest-free loan from the Government of Canada, as part of the Western Economic Diversification Canada and the Western Innovation (WINN) Initiative.[28][29][18]

In 2016, Vendasta ranked #49 on the Canadian Deloitte Technology Fast 50 list with a 252 percent in revenue growth from 2012 to 2015.[30][31]

In 2017, Vendasta was accepted into the second cohort of the ScaleUp program by The Lazaridis Institute in Waterloo, Canada.[32]

In 2017, Frankly Inc. announced a strategic partnership with Vendasta and First Joint Customer[33] and Yext announced partnership with Vendasta[34]

Software and Services[edit]

Vendasta provides tools for marketing automation, customer relationship management, marketing fulfillment services and a marketplace of resellable apps and services.[35]



Gold Winner In Solution that leads to transaction for Snapshot Report by the 2017 SIINDA Industry Excellence Awards[36]

2017 Torch Awards for Ethics | Better Business Bureau Saskatchewan.[37]

Ranked #349 in the 2017 Technology Fast 500™ Ranking by Deloitte, which lists the fastest growing technology companies in North America[38]

2017 Finalist for the Private Business Growth Award by the Canadian Chamber of Commerce and Grant Thornton LLP[39]


Local Visionary Awards, Best Marketing Campaign for your Product | Street Fight Magazine [40]

2016 Profit 500; Canada’s Fastest-Growing Software Companies; #42 | Canadian Business Magazine[41] [42]

Deloitte Technology Fast 50, #49 in Canada | Deloitte [43]

Deloitte Technology Fast 500, #386 in North America | Deloitte [44]

2017 Business of the Year Award and Growth and Expansion Award | SABEX [45]

Top 250 Canadian ICT Companies by Branham300, #176 | Branham Group [46]


  • Empyr and Vendasta Announce Partnership to Bring Online-to-offline Marketing to Local Businesses[47]
  • As Agencies Latch On To Digital Presence, Vendasta Shifts Client Focus[48]
  • Saskatchewan: Austin North?[49]
  • Has VendAsta Conquered the SMB Reputation Market?[50]

External links[edit]

Official website

This article "Vendasta" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

  1. "Brendan King's Bloomberg Profile".
  2. "Brendan King's Crunchbase Profile".
  3. "Jeff Tomlin's Crunchbase Profile".
  4. "Allan Wolinski's Bloomberg Profile".
  5. "Allan Wolinski's Crunchbase Profile".
  6. "Ches Hagen's Crunchbase Profile".
  7. "Vendasta's Crunchbase Profile".
  8. "Vendasta's Bloomberg Profile".
  9. "Pitchbook Company Profile".
  10. "Saskatoon technology firm on track for high growth".
  11. "Silicon Prairie: Saskatchewan tech firms make global impression".
  12. "2016 Saskatchewan Labour Market Bulletin (Annual Edition)".
  13. "Vendasta plans for 300 employees, $30 million in revenue by year's end".
  14. "Vendasta Technologies".
  15. "Silicon Prairie: Saskatchewan tech firms make global impression".
  16. 16.0 16.1 "VendastaTechnologies a tech startup" (PDF).
  17. "Government of Canada Announces $3.3 million for Innovative Saskatchewan Business".
  18. 18.0 18.1 "Vendasta lands $3.34M from federal government".
  19. "Collaborative relation between Vendasta and Google".
  20. "Vendasta Usage of Google Cloud Platform".
  21. "Vendasta's CTO Dale Hopkins speaks at Google Cloud Next '17 on how Vendasta uses Google's security posture".
  22. "Hard Cash for Software VendAsta Technologies picks up $3M in funding from venture capital firm".
  23. "VendAsta Raises C$3 Million For Homeowners Social Networking".
  24. "VendAsta raises $3M to build social software platform MyFrontSteps.com".
  25. "List of companies funded by Vanedge Capital".
  26. "VendAsta Reputable with CAD8.25M Funding".
  27. "Company Profile at Vanedge Capital".
  28. "Government of Canada Announces $3.3 million for Innovative Saskatchewan Business".
  29. "Government of Canada Supports Advancement in Digital Marketing Technology".
  30. "2016 Deloitte Technology Fast 50™ winners".
  31. "Deloitte recognizes two Saskatoon companies for rapid growth".
  32. "Bus,com, 7Shifts Among Startups in Lazaridis Institute's Second Cohort".
  33. "Frankly Announces Strategic Partnership with Vendasta and First Joint Customer".
  34. "Yext Announces Partnership With Vendasta".
  35. "Organization's Website".
  36. "SIINDA Press Release: Congratulations to the winners of 2017 SIINDA Industry Excellence Awards".
  37. "2017 Torch Awards".
  38. "2017 Technology Fast 500™ Winners" (PDF).
  39. "Announcing the Top 10 Finalists".
  40. "#SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards".
  41. "Meet the 2016 PROFIT 500".
  42. "PROFIT 500 2016: Canada's Fastest-Growing Software Companies".
  43. "Deloitte Technology Fast 50™ winners".
  44. "Deloitte 2016 Technology Fast 500 Ranking" (PDF).
  45. "SABEX Awards: Tech firm Vendasta and Cravings maternity store win big at the 22nd annual gala".
  46. "Top 250 Canadian ICT Companies".
  47. "Empyr and Vendasta Announce Partnership to Bring Online-to-offline Marketing to Local Businesses".
  48. "As Agencies Latch On To Digital Presence, Vendasta Shifts Client Focus".
  49. "Saskatchewan: Austin North?".
  50. "Has VendAsta Conquered the SMB Reputation Market?".