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Voelkel GmbH

From EverybodyWiki Bios & Wiki






Hello,

I think the topic is notable, even according to the rules of en.wikipedia.org.

Voelkel is a well-known manufacturer of organically produced beverages. The awareness is given especially in Germany. In addition, the company has a high market share in certain beverage types.

There is ongoing media report about the company. These media include, among others

I have now tried to take into account the advice of NCOPR and PROMO. This meant in particular:

  • Reduction of the article, especially in the section on history and in the section on social commitment
  • Expulsion of sources that are too close to the company
  • Avoid repetition

For one time, I left a company-related source in the draft. The memoirs of the founder show that during the Second World War forced laborers were employed (3 persons). Many companies in Germany avoid talking about that matter. It is not the case here. There is no reference to forced labor outside the source mentioned. That's why I left in the draft.

Difference between revisions can be checked here.

Atomiccocktail (talk) 09:31, 27 May 2019 (UTC)

Voelkel GmbH
Logo of Voelkel
GmbH
ISIN🆔
IndustryBeverage industry
Founded 📆1936 (1936)
Founder 👔Karl Voelkel and Margret Voelkel
Headquarters 🏙️Höhbeck,
Germany
Area served 🗺️
Europe
Key people
Stefan Voelkel, Jacob Voelkel, Boris Voelkel, Jurek Voelkel, Christian Harder[1]
Revenue🤑 EUR 61.1 million[2] (2017)
Members
Number of employees
250[3] (2019)
🌐 Websitewww.voelkeljuice.de/en
📇 Address
📞 telephone

Voelkel GmbH is a fruit pressing plant based in Höhbeck which produces fruit juices, vegetable juices, soft drinks, wellness drinks and other beverages in both Demeter and organic quality for German and international natural food stores, Reformhaus shops and the catering trade. The company produces more than 200 different types of beverages which include sodas and smoothies, as well as mulled wines and punches for winter.[4]

History[edit]

Founding and development until 1980[edit]

In the years following World War I, Karl Voelkel and Margret Voelkel belonged to a group of people who worked in a cooperative/community organisation near Pevestorf in Wendland. The couple was influenced by the Wandervogel movement and Rudolf Steiner’s ideas on biodynamic agriculture.[5][6][7]

In 1936, the couple founded a mobile juice press company. They travelled to the surrounding villages and made must with the help of a mobile press using the fruit of the rural inhabitants.[8] Shortly thereafter the couple turned a dairy in Pevestorf next to Höhbeck into a stationary cider mill.[9] During World War II, the Voelkel’s employed three prisoners of war.[10]

One of the founders' sons took over the management of the company in the post-war years and, together with his wife, formed the second generation which expanded the company.[9]

Since 1980[edit]

In 1980, Stefan Voelkel, grandson of Karl and Margret Voelkel, took over the company. He expanded the business and made Voelkel a brand.[3] International business grew and the company delivered its goods to almost 30 countries in 2010.[11]

In order to preserve the company’s capital and to ensure that production was ecologically, economically, and socially sustainable in the long term, Stefan Voelkel and his sister Christiane used their shares to set up two foundations. The adult sons of Stefan Voelkel agreed to this process.[12][6][13][14][7][15][16]

Elbtalaue Naturkostprodukte GmbH was established in 2013.[17] This company targets conventional food retailers. It is owned by two other foundations.[18]

2017 the company created a platform for the marketing of organic products which is aimed at startups and food retailers.[19][20]

Present day[edit]

Company facts and figures[edit]

The company produces around 200[21] fruit juices, fruit juice variations, vegetable juices and soft drinks. They have about 1000 items on the market as a result of own brands, private labels and labels for export.[20] The company brings out around 15[8] new products every year.

The company has a total market share of 35 percent in the German organic food retailer market with its beverages, and around 70 percent with vegetable juices. Company products can be found in 95 percent of all German organic stores. France, Italy and Denmark are important export countries for the company. 20 percent of Voelkel’s brand revenue is generated abroad.[22][21][23]

Total sales in 2016 amounted to € 61.1 million.[2] In April 2019 250 people were employed by the company.[3] Management tasks are shared by Stefan Voelkel, Jacob Voelkel (since Summer 2017)[24] Boris Voelkel, Jurek Voelkel and Christian Harder (all since spring 2019).[1]

Foundations as owners[edit]

Since 2011, the company is 90 percent owned by the Voelkel Stiftung.[12][15] The charitable foundation Verantwortung für Mensch und Natur (Responsibility for Man and Nature) holds 10 percent of the company’s shares. It supports ecological and social projects with its income. The trustees of the foundations are brothers Boris, Jacob, David and Jurek Voelkel. Their father Stefan is the director of the foundation.[25]

Social commitment[edit]

The company also supports resistance to the planned nuclear waste repository and is against transportation of nuclear waste (castor transports) to Gorleben.[26][27][28][6] The company also participates in environmental campaigns like Ackergifte? Nein danke! (Field toxins? No thanks!).[29] Seed research is supported as well.[30][31][32]

On a local level it also promotes education (supports the Lüchow-Dannenberg music school),[33][34] youth work,[35] and sport.[36] Internationally, the company supports, for example, the children’s relief organisation Plan International[37] and missio.[38]

Further reading[edit]

  • Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel. Edited by Stefan Voelkel, Höhbeck 2013. ISBN 978-3-926322-55-5 Search this book on ..

References[edit]

  1. ↑ 1.0 1.1 Gross, Rouven (2019-04-17). Wachstum mit Augenmaß. Elbe-Jeetzel-Zeitung.
  2. ↑ 2.0 2.1 Voelkel GmbH Fruchtsäfte Gemüsesäfte: Jahresabschluss zum Geschäftsjahr vom 01.01.2016 bis zum 31.12.2016. Published in Bundesanzeiger, 2018-02-09.
  3. ↑ 3.0 3.1 3.2 Spanke, Kai (2019-04-15): „Wir wollen eine politische Botschaft mitbringen“ ["We want to bring a political message"]. Frankfurter Allgemeine Zeitung.
  4. ↑ https://www.gea.com/en/binaries/GENERATE-19-questions-answers-jacob-voelkel-ceo_tcm11-55327.pdf
  5. ↑ Fründt, Steffen (2010-09-05): Was blüht denn da? [What is blooming there?] In: Welt am Sonntag.
  6. ↑ 6.0 6.1 6.2 Goslich, Lorenz (2013-03-04). "„Beim Wechsel in die nächste Generation wird oft das Kerngeschäft vergessen". Interview mit Stefan Voelkel, Geschäftsführer, Voelkel GmbH" ["When switching to the next generation, the core business is often forgotten". Interview with Stefan Voelkel, Managing Director, Voelkel GmbH]. www.unternehmeredition.de (in Deutsch). Retrieved 2019-03-28.
  7. ↑ 7.0 7.1 Wilke, Felicitas (4/2017): Von Hause aus Bio. In: Unternehmeredition.
  8. ↑ 8.0 8.1 Matheis, Katharina (2016-06-01): Sanfte Kapitalisten. In: Wirtschaftswoche.
  9. ↑ 9.0 9.1 Pevestorf war einst „Vorort von Berlin“ und hat nun eine Saftmosterei. In: Elbe-Jeetzel-Zeitung, 2017-09-05.
  10. ↑ Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel, p. 30.
  11. ↑ "Von Wirtschaftskrise nicht viel gespürt" [Not much felt by the economic crisis]. Elbe-Jeetzel-Zeitung (in Deutsch). 2010-03-08. Archived from the original on 2016-01-30. Retrieved 2019-02-21.
  12. ↑ 12.0 12.1 Spohr, Frederic (2012-09-06): Stabile Garanten für das Lebenswerk. In: Handelsblatt.
  13. ↑ Interview: „Es ist ein Geschenk, sich im Unternehmen der Urgroßeltern einzubringen“. In: Ökologie & Landbau, No. 168, 4/2013.
  14. ↑ Lüdke, Ulrike (2013-03-15): Nachfolgelösung Familienstiftung. Es gibt viele gute Gründe für eine Familienstiftung. Doch wer glaubt, er hätte etwas für die Ewigkeit geschaffen, irrt. In: wir – Das Magazin für Unternehmerfamilien.
  15. ↑ 15.0 15.1 Bruhn, Naomi (2018-08-18). "„So ist das, wenn man Saft im Blut hat"" ["That's how it is when you have juice in your blood"]. Die Tageszeitung (in Deutsch). Retrieved 2019-02-21.
  16. ↑ Kemle, Jens (2018-12-07): Bis in alle Ewigkeit. In: Markt und Mittelstand.
  17. ↑ Böse-Fischer, Carola (2015-04-08). "Marktführer für Biosäfte sitzt im Wendland" [Market leader for organic juices sits in the Wendland]. Hannoversche Allgemeine Zeitung (in Deutsch). Retrieved 2019-03-28.
  18. ↑ Heinz Sielmann Stiftung (July 2016): Naturnahe Firmengelände. Erfahrungen aus der Planungspraxis. Retrieved 2019-02-21.
  19. ↑ Krost, Heidrun (2018-03-29): Abgefüllter Zeitgeist. In: Lebensmittel Zeitung.
  20. ↑ 20.0 20.1 Mosterei Voelkel baut in Pevestorf neue Lagerhalle. In: Elbe-Jeetzel-Zeitung, 2018-04-12.
  21. ↑ 21.0 21.1 Balzer, Heike (2018-06-15): Naturkostsafterei bedient jetzt LEH. In: Lebensmittel Zeitung.
  22. ↑ Matheis, Katharina. "Das Erfolgsgeheimnis des Biosaft-Herstellers" [The secret of success of the bio juice manufacturer]. Wirtschaftswoche (online (in Deutsch). Retrieved 2019-02-26.
  23. ↑ Juristischer Etappensieg für Pevestorfer Fruchtsafthersteller Voelkel. In: Elbe-Jeetzel-Zeitung, 2018-09-11.
  24. ↑ Jacob Voelkel ergänzt ab sofort die Geschäftsführung der Voelkel GmbH. In: Elbe-Jeetzel-Zeitung, 2017-06-16.
  25. ↑ "Geschäftsplan der Voelkel GmbH Fruchtsäfte Gemüsesäfte" [Business plan of Voelkel GmbH Fruchtsäfte Gemüsesäfte] (PDF). Handelsblatt (in Deutsch). 2016-12-06. Retrieved 2019-02-21.
  26. ↑ Maurin, Jost (2011-02-05): Was nach der Bionade kommt. In: Die Tageszeitung.
  27. ↑ Saftiger Protest vor dem Zwischenlager (Juicy protest in front of the interim storage; Press release of the citizens' initiative Lüchow-Dannenberg of 2011-06-29) Archived 4 August 2012 at Archive.today
  28. ↑ "„Kein-Castor"-Ticker. Ohne Atommüll im Wendland" ["No-Castor" ticker. Without nuclear waste in the Wendland]. Die Tageszeitung (in Deutsch). 2012-11-27. Retrieved 2019-02-21.
  29. ↑ Sontheimer, Leonie (2018-02-14). "„Biounternehmer sind keine Träumer"" ["Organic entrepreneurs are not dreamers"]. Die Tageszeitung (in Deutsch). Retrieved 2019-03-28.
  30. ↑ Fleck, M.; Sikora, F.; Rohmund, C.; Gränzdörffer, M.; von Fragstein, P.; Heß, J. (2002). "Samenfeste Sorten oder Hybriden – Untersuchungen an Speisemöhren aus einem Anbauvergleich an zwei Standorten des Ökologischen Landbaus" [Seed-proof varieties or hybrids - Studies on feeding carrots from a cultivation comparison at two sites of organic farming] (PDF). Deutsche Gesellschaft für Qualitätsforschung (Pflanziche Lebensmittel) e.V., c/o Lehrstuhl Obstbau TUM, 85350 Freising, XXXVII. Vortragstagung, Hannover 2002 (in Deutsch). Retrieved 2019-03-01.
  31. ↑ "Kultursaat feiert 20-jähriges Jubiläum" [Kultursaat celebrates its 20th anniversary]. salatwerkstatt.de (in Deutsch). Retrieved 2019-03-01.
  32. ↑ "Voll im Saft. In Pevestorf im Wendland sitzt der Marktführer für Biosäfte. Voelkel knüpft an die Tradition der Firmengründer an" [Full in the juice. In Pevestorf in Wendland, the market leader for organic juices sits. Voelkel builds on the tradition of the company founders.]. Hannoversche Allgemeine Zeitung (in Deutsch). 2015-06-11. Retrieved 2019-03-01.
  33. ↑ "Förderer" [Sponsor]. www.dan-musik.de (in Deutsch). Retrieved 2019-03-01.
  34. ↑ "„Notturno" am Abend. Vier EvangCellisten kommen am morgigen Sonnabend nach Hitzacker" ["Nocturne" in the evening. Four EvangCellists will come to Hitzacker tomorrow, Saturday]. Elbe-Jeetzel-Zeitung (in Deutsch). 2016-08-12. Retrieved 2019-03-01.
  35. ↑ "Jungs in Action. JungenActiontag am 23.Mai 2014" [Boys in action. Boys action day on May 23, 2014]. www.jeff-wendland.de (in Deutsch). Retrieved 2019-03-01.
  36. ↑ "75 der 80 Startplätze bereits vergeben. Beim IGAS-Radrennen Rund um Voelkel gibt es eine anstrengende Mauer" [75 of the 80 starting places already taken. At the IGAS cycle race around Voelkel there is a strenuous wall]. Elbe-Jeetzel-Zeitung (in Deutsch). Retrieved 2019-03-01.
  37. ↑ "Voelkel unterstützt Plan International Deutschland" [Voelkel supports Plan International Deutschland]. bio-markt.info (in Deutsch). 2013-05-11. Retrieved 2019-03-01.
  38. ↑ Blank, Angelika (2015-04-22). "Hilfe zur Selbsthilfe: 13000 Euro für Flüchtlingsprojekte" [Help for self-help: 13,000 euros for refugee projects]. wendland-net.de (in Deutsch). Retrieved 2019-03-01.

External links[edit]


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