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Voelkel GmbH

From EverybodyWiki Bios & Wiki


Voelkel GmbH
Logo of Voelkel
Voelkel
GmbH
ISIN🆔
IndustryBeverage industry
Founded 📆1936 (1936)
Founder 👔Karl Voelkel and Margret Voelkel
Headquarters 🏙️Höhbeck,
Germany
Area served 🗺️
Europe
Key people
Stefan Voelkel and Jacob Voelkel
Revenue🤑 EUR 61.1 million[1] (2017)
Members
Number of employees
about 200[2] (2017)
🌐 Websitewww.voelkeljuice.de/en
📇 Address
📞 telephone

Founded in 1936, Voelkel GmbH is a fruit pressing plant based in Höhbeck which produces fruit juices, vegetable juices, soft drinks, wellness drinks and other beverages in both Demeter and organic quality for German and international natural food stores, Reformhaus shops and the catering trade.

History

Development up until the 1980s

In the years following World War I, Karl Voelkel (1889–1966)[3] and Margret Voelkel (1896–1982)[4] belonged to a group of people who worked in a cooperative/community organisation to farm the land and orchards on a hill near Pevestorf in Wendland.[5] In the 1920s, the couple were influenced by the Wandervogel movement which stood for Rudolf Steiner’s ideas on biodynamic agriculture.[6]

In 1936, the couple founded a mobile juice press company. They travelled to the surrounding villages and made must with the help of a mobile press using the fruit of the rural inhabitants.[7] Later, Karl Voelkel bought cider apples from Württemberg, which were processed into commercial must. The demand for mobile and commercial must increased rapidly; so much so that the couple rented the dairy in Pevestorf next to Höhbeck and turned it into a stationary cider mill. The focus of the company was subsequently on the production of commercial must.[8] During World War II, the Voelkel’s employed women from the area and later prisoners of war: a Frenchman and a couple from the Soviet Union.[9] In the spring of 1945, the cider mill suffered damage which was quickly dealt with after the war.[10]

The founders lost two of their three sons during the war.[11] Only Harm Voelkel survived.[12] He took over the management of the company in the post-war years and, together with his wife Giesela, formed the second generation which expanded the company.[2] In 1950, the company joined the growing association Demeter. Ten years later, the production of vegetable juices began. The export business began in 1970 with deliveries to the Netherlands.[13]

The company led by Stefan Voelkel

In 1980, Stefan Voelkel, the son of Harm and Giesela Voelkel, took over the company. He expanded the product range and increased production. Their own mineral water source went into operation in 1999 and this was followed by a move from the former dairy into new production halls a year later.[13] International business grew and the company delivered its goods to almost 30 countries in 2010.[14]

The setting up of foundations and subsequent years

In order to preserve the company’s capital and to ensure that production was ecologically, economically, and socially sustainable in the long term, Stefan Voelkel and his sister Christiane used their shares to set up two foundations. The adult sons of Stefan Voelkel agreed to this process.[15][6][16][17][18][19][20]

Elbtalaue Naturkostprodukte GmbH was established in 2013.[21] This company targets conventional food retailers. It is owned by two other foundations.[22]

In 2016, the company expanded its production line and built a new production hall.[23] A year later, it created a platform for the marketing of organic products which is aimed at startups and food retailers.[24][25]

Present Day

Company facts and figures

The company produces around 200[26] to 220[2] fruit juices, fruit juice variations, vegetable juices and soft drinks. They have about 1000 items on the market as a result of own brands, private labels and labels for export.[25] The company brings out 15[27] to 20 new products[18] every year.

The company has a total market share of 35 percent in the German organic food retailer market with its beverages, and around 70 percent with vegetable juices. Company products can be found in 95 percent of all German organic stores. France, Italy and Denmark are important export countries for the company. 20 percent of Voelkel’s brand revenue is generated abroad.[28][26][29]

Total sales in 2016 amounted to € 61.1 million.[1] In 2017, around 200 people were employed by the company.[2] Management tasks are shared by Stefan Voelkel and Jacob Voelkel (since Summer 2017).[30]

Foundations

Since 2011, the company is 90 percent owned by the Voelkel Stiftung. The foundation’s structure should prevent takeovers by third parties, as well as financial burdens by children entitled to inheritances. Instead, capital should be maintained and increased over the long term. The aim of the foundation is the sustainable production of juices, if possible from biodynamically produced natural products. Sustainability is understood in the ecological, economic, and social sense.[15][17][6][16][19] The charitable foundation Verantwortung für Mensch und Natur (Responsibility for Man and Nature) holds 10 percent of the company’s shares. It supports ecological and social projects with its income. The trustees of the foundations are brothers Boris, Jacob, David and Jurek Voelkel. Their father Stefan is the director of the foundation.[31]

Social commitment

In 2001, the company and Stefan Voelkel were among the founders of the Lüneburger Streuobstwiesen-Verein (Lüneburg Orchard Association).[32][33] The company also supports resistance to the planned nuclear waste repository and is against transportation of nuclear waste (castor transports) to Gorleben.[34][35][36][6] The company also participates in the Ackergifte? Nein danke! (Field toxins? No thanks!) campaign.[37] It also promotes education (supports the Lüchow-Dannenberg music school),[38][39] youth work,[40] and sport.[41] Seed research is also supported.[42][43][44]

Internationally, the company supports, for example, the children’s relief organisation Plan International, which, among other things, helps the prevention of AIDS in Uganda;[45] missio also receives donations for international refugee work.[46]

Other

In 2016, the company organised a crowdfunding/crowdlending campaign. 200 lenders were won.[47][48][49]

The company stopped sponsoring the Echo Music Prize in 2018. The awarding of the Echo Pop to Kollegah and Farid Bang in the Hip-Hop/Urban National category was criticised by the company as being an acknowledgement of shameful Holocaust comparisons.[50]

Further reading

  • Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel. Edited by Stefan Voelkel, Höhbeck 2013. ISBN 978-3-926322-55-5 Search this book on ..

References

  1. ↑ 1.0 1.1 Voelkel GmbH Fruchtsäfte Gemüsesäfte: Jahresabschluss zum Geschäftsjahr vom 01.01.2016 bis zum 31.12.2016. Published in Bundesanzeiger, 2018-02-09.
  2. ↑ 2.0 2.1 2.2 2.3 Pevestorf war einst „Vorort von Berlin“ und hat nun eine Saftmosterei. In: Elbe-Jeetzel-Zeitung, 2017-09-05.
  3. ↑ Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel, p. 41.
  4. ↑ Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel, p. 48.
  5. ↑ In detail see Karl Voelkel: Höhbeck. Die Verwirklichung einer Siedlungsidee junger Wandervögel. In: Tau. Monatsblätter für Verinnerlichung und Selbstgestaltung. May 1928. Reprinted in Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel, p. 54–72.
  6. ↑ 6.0 6.1 6.2 6.3 Goslich, Lorenz (2013-03-04). "„Beim Wechsel in die nächste Generation wird oft das Kerngeschäft vergessen". Interview mit Stefan Voelkel, Geschäftsführer, Voelkel GmbH" ["When switching to the next generation, the core business is often forgotten". Interview with Stefan Voelkel, Managing Director, Voelkel GmbH]. www.unternehmeredition.de (in Deutsch). Retrieved 2019-03-28.
  7. ↑ Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel, p. 26.
  8. ↑ Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel, p. 26–30.
  9. ↑ Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel, p. 30.
  10. ↑ Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel, p. 34–36.
  11. ↑ Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel, p. 30–33.
  12. ↑ Höhbeck. Lebenserinnerungen der Siedler Karl und Margret Voelkel, p. 35 f.
  13. ↑ 13.0 13.1 Voelkel GmbH (2017). Gemeinsam für eine zukunftsfähige Landwirtschaft. Nachhaltigkeitsbericht 2017 [Together for a sustainable agriculture. Sustainability Report 2017] (PDF) (Report) (in Deutsch). p. 14. Retrieved 2019-02-21.CS1 maint: Uses authors parameter (link)
  14. ↑ "Von Wirtschaftskrise nicht viel gespürt" [Not much felt by the economic crisis]. Elbe-Jeetzel-Zeitung (in Deutsch). 2010-03-08. Archived from the original on 2016-01-30. Retrieved 2019-02-21.
  15. ↑ 15.0 15.1 Spohr, Frederic (2012-09-06): Stabile Garanten für das Lebenswerk. In: Handelsblatt.
  16. ↑ 16.0 16.1 Interview: „Es ist ein Geschenk, sich im Unternehmen der Urgroßeltern einzubringen“. In: Ökologie & Landbau, No. 168, 4/2013.
  17. ↑ 17.0 17.1 Lüdke, Ulrike (2013-03-15): Nachfolgelösung Familienstiftung. Es gibt viele gute Gründe für eine Familienstiftung. Doch wer glaubt, er hätte etwas für die Ewigkeit geschaffen, irrt. In: wir – Das Magazin für Unternehmerfamilien.
  18. ↑ 18.0 18.1 Wilke, Felicitas (4/2017): Von Hause aus Bio. In: Unternehmeredition.
  19. ↑ 19.0 19.1 Bruhn, Naomi (2018-08-18). "„So ist das, wenn man Saft im Blut hat"" ["That's how it is when you have juice in your blood"]. Die Tageszeitung (in Deutsch). Retrieved 2019-02-21.
  20. ↑ Kemle, Jens (2018-12-07): Bis in alle Ewigkeit. In: Markt und Mittelstand.
  21. ↑ Böse-Fischer, Carola (2015-04-08). "Marktführer für Biosäfte sitzt im Wendland" [Market leader for organic juices sits in the Wendland]. Hannoversche Allgemeine Zeitung (in Deutsch). Retrieved 2019-03-28.
  22. ↑ Heinz Sielmann Stiftung (July 2016): Naturnahe Firmengelände. Erfahrungen aus der Planungspraxis. Retrieved 2019-02-21.
  23. ↑ Pevestorf: Neue Halle für kühle Säfte bei Voelkel. In: Elbe-Jeetzel-Zeitung, 2016-07-25.
  24. ↑ Krost, Heidrun (2018-03-29): Abgefüllter Zeitgeist. In: Lebensmittel Zeitung.
  25. ↑ 25.0 25.1 Mosterei Voelkel baut in Pevestorf neue Lagerhalle. In: Elbe-Jeetzel-Zeitung, 2018-04-12.
  26. ↑ 26.0 26.1 Balzer, Heike (2018-06-15): Naturkostsafterei bedient jetzt LEH. In: Lebensmittel Zeitung.
  27. ↑ Matheis, Katharina (2016-06-01): Sanfte Kapitalisten. In: Wirtschaftswoche.
  28. ↑ Matheis, Katharina. "Das Erfolgsgeheimnis des Biosaft-Herstellers" [The secret of success of the bio juice manufacturer]. Wirtschaftswoche (online (in Deutsch). Retrieved 2019-02-26.
  29. ↑ Juristischer Etappensieg für Pevestorfer Fruchtsafthersteller Voelkel. In: Elbe-Jeetzel-Zeitung, 2018-09-11.
  30. ↑ Jacob Voelkel ergänzt ab sofort die Geschäftsführung der Voelkel GmbH. In: Elbe-Jeetzel-Zeitung, 2017-06-16.
  31. ↑ "Geschäftsplan der Voelkel GmbH Fruchtsäfte Gemüsesäfte" [Business plan of Voelkel GmbH Fruchtsäfte Gemüsesäfte] (PDF). Handelsblatt (in Deutsch). 2016-12-06. Retrieved 2019-02-21.
  32. ↑ Alte Obstsorten pflegen und erhalten. In: Schweriner Volkszeitung, 2010-08-14.
  33. ↑ Warner, Ansgar (2015-09-19): Es lebe die Streuobstwiese. In: Die Tageszeitung.
  34. ↑ Maurin, Jost (2011-02-05): Was nach der Bionade kommt. In: Die Tageszeitung.
  35. ↑ Saftiger Protest vor dem Zwischenlager (Juicy protest in front of the interim storage; Press release of the citizens' initiative Lüchow-Dannenberg of 2011-06-29) Archived 4 August 2012 at Archive.today
  36. ↑ "„Kein-Castor"-Ticker. Ohne Atommüll im Wendland" ["No-Castor" ticker. Without nuclear waste in the Wendland]. Die Tageszeitung (in Deutsch). 2012-11-27. Retrieved 2019-02-21.
  37. ↑ Sontheimer, Leonie (2018-02-14). "„Biounternehmer sind keine Träumer"" ["Organic entrepreneurs are not dreamers"]. Die Tageszeitung (in Deutsch). Retrieved 2019-03-28.
  38. ↑ "Förderer" [Sponsor]. www.dan-musik.de (in Deutsch). Retrieved 2019-03-01.
  39. ↑ "„Notturno" am Abend. Vier EvangCellisten kommen am morgigen Sonnabend nach Hitzacker" ["Nocturne" in the evening. Four EvangCellists will come to Hitzacker tomorrow, Saturday]. Elbe-Jeetzel-Zeitung (in Deutsch). 2016-08-12. Retrieved 2019-03-01.
  40. ↑ "Jungs in Action. JungenActiontag am 23.Mai 2014" [Boys in action. Boys action day on May 23, 2014]. www.jeff-wendland.de (in Deutsch). Retrieved 2019-03-01.
  41. ↑ "75 der 80 Startplätze bereits vergeben. Beim IGAS-Radrennen Rund um Voelkel gibt es eine anstrengende Mauer" [75 of the 80 starting places already taken. At the IGAS cycle race around Voelkel there is a strenuous wall]. Elbe-Jeetzel-Zeitung (in Deutsch). Retrieved 2019-03-01.
  42. ↑ Fleck, M.; Sikora, F.; Rohmund, C.; Gränzdörffer, M.; von Fragstein, P.; Heß, J. (2002). "Samenfeste Sorten oder Hybriden – Untersuchungen an Speisemöhren aus einem Anbauvergleich an zwei Standorten des Ökologischen Landbaus" [Seed-proof varieties or hybrids - Studies on feeding carrots from a cultivation comparison at two sites of organic farming] (PDF). Deutsche Gesellschaft für Qualitätsforschung (Pflanziche Lebensmittel) e.V., c/o Lehrstuhl Obstbau TUM, 85350 Freising, XXXVII. Vortragstagung, Hannover 2002 (in Deutsch). Retrieved 2019-03-01.
  43. ↑ "Kultursaat feiert 20-jähriges Jubiläum" [Kultursaat celebrates its 20th anniversary]. salatwerkstatt.de (in Deutsch). Retrieved 2019-03-01.
  44. ↑ "Voll im Saft. In Pevestorf im Wendland sitzt der Marktführer für Biosäfte. Voelkel knüpft an die Tradition der Firmengründer an" [Full in the juice. In Pevestorf in Wendland, the market leader for organic juices sits. Voelkel builds on the tradition of the company founders.]. Hannoversche Allgemeine Zeitung (in Deutsch). 2015-06-11. Retrieved 2019-03-01.
  45. ↑ "Voelkel unterstützt Plan International Deutschland" [Voelkel supports Plan International Deutschland]. bio-markt.info (in Deutsch). 2013-05-11. Retrieved 2019-03-01.
  46. ↑ Blank, Angelika (2015-04-22). "Hilfe zur Selbsthilfe: 13000 Euro für Flüchtlingsprojekte" [Help for self-help: 13,000 euros for refugee projects]. wendland-net.de (in Deutsch). Retrieved 2019-03-01.
  47. ↑ Maurin, Jost (2016-12-19). "Crowdfunding als PR-Gag" [Crowdfunding as a PR gag]. Die Tageszeitung (in Deutsch). Retrieved 2019-02-21.
  48. ↑ Scheuermann, Albrecht (2017-01-02): Safthersteller Voelkel sammelt Geld bei Kleinanlegern. In: Hannoversche Allgemeine Zeitung.
  49. ↑ Müller, Anja (2017-02-15): Crowdfunding für Anthroposophen. In: Handelsblatt.
  50. ↑ Deutsche Presse-Agentur (2018-04-18). "Sponsor Voelkel steigt beim Musikpreis Echo aus" [Sponsor Voelkel gets off at the Echo Music Prize]. Süddeutsche Zeitung (in Deutsch). Retrieved 2019-02-22.


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