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Vogue Australia

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Vogue Australia
VOGUE LOGO.svg
EditorEdwina McCann
CategoriesFashion
FrequencyMonthly
PublisherNick Smith; Condé Nast; News Corp Australia
Total circulation53,972....[1]
Year founded1959; 60 years ago (1959)
CountryAustralia
Based inSydney
LanguageEnglish
Websitevogue.com.au

Vogue Australia is the Australian edition of Vogue magazine. It is distributed in Australia, since 1959[2] and prior to that as a supplement from 1952[3]. Current readership is 406,000 (readership 1,7[4]), circulation 53,972[5][2]. Vogue Australia is a part of Condé Nast portfolio. The magazine is published by NewsLifeMedia (News Corp Australia). Since 1980s Vogue Australia has been published monthly, i.e. 1 Year subscription includes 12 issues[6].

History[edit | edit source]

Early magazines have the running title: British Vogue Supplement for Australia (since 1952/1959), according to the updated Vogue Australia Index[7][3].

Vogue Australia was founded by Bernard Leser, under whose guidence became "the country's premier fashion magazine, helping the country Australia to develop its style identity"[8]. Leser is celebrated as "one of the late 20th-century’s leading magazine publishers"[9].

Rosemary Cooper was the first Vogue Australia editor who launched the magazine in 1959, following renowned journalists like Sheila Scotter, June McCallum, Nancy Pilcher and Marion Hume contributed to the magazine growth and development (full list of editors from 1959-present). The role of former editor-in-chief Kirstie Clements, who was one of the longest acting editor-in-chief, should not be underestimated. Some her triumphs included "the Princess Mary cover in 2004, guest editors Karl Lagerfeld and Kylie Minogue and the illustrated covers of Cate Blanchett"[10]. She took Vogue Australia to a new level by underlining and developing the authenticity ('Australianity') of Australian Vogue and building up the recognisable stand alone brand[11].

Last decade: Initiatives include 'body positivity' and changing body image perceptions by correcting media bias. This Vogue-wide healthy body initiative represents 'a commitment on the part of the editors to promote positive and healthy body images'[12].

Vogue Australia aims to stay in the avant-garde of fashion. A digital format has been introduced by current editor-in-chief Edwina McCann in 2012, stating "digital is the long-term future"[13]. The digital edition is available on multiple platforms for tablet and smartphone devices. The official Vogue Australia web site was first launched in 2000 and has been relaunched in 2012[14]

Leadership[edit | edit source]

The first editor of Vogue Australia was Rosemary Cooper[12]

Edwina McCann, current Vogue Australia editor-in-chief is an influential figure. She is a member of Australian Fashion Chamber.[15]

The post of Vogue (magazine) Australia Editors in Chief was initiated by Kirstie Clements[11]. Vogue Australia frequently invites guest editors such as Kylie Minogue[16], Karl Lagerfeld and others.

Christine Centenera, the fashion director of Vogue Australia, was listed in the Business of Fashion Top 500 in 2017.[17], as well as current editor-in-chief Edwina McCann[12]

Supplements[edit | edit source]

Vogue Australia has occasional supplements: Vogue Australia Business, Vogue Australia Beauty, Vogue Australia Man, Vogue Australia Fashion Week/Runaway, Vogue Australia Teen, Vogue Australia David Jones, Vogue Australia Living (since 1967), Miss Vogue Australia and others.

Multiculturalism, as one of the pillars of modern Australian statehood, has become the reason why Vogue Australia launched the Chinese language edition, which features local content. These issues usually have little or no overlap with Vogue China. Furthermore, Vogue Australia's Chinese-language edition, admittedly has a different mission, diverse point-of-view and business model to that of Vogue China.[18]

GQ Australia (magazine) has been a supplement to Vogue Australia in its early years. Grant Pearce was the editor of GQ Australia supplement as well as the other supplement Vogue Australia Man. Lately he has been responsible for the editorial direction of GQ Japan, Men's Vogue China and most recently GQ China[19]

See also[edit | edit source]

References[edit | edit source]

  1. "Condé Nast International | Australia | Vogue". www.condenastinternational.com. Retrieved 2018-01-13.
  2. 2.0 2.1 "Condé Nast International | Australia | Vogue". www.condenastinternational.com. Retrieved 2018-01-13.
  3. 3.0 3.1 "Vogue Australia Index". Research Data Australia. 12 January 2018. Archived from the original on 1 January 2018.
  4. "Australian Magazine Readership, 12 months to September 2017". Roy Morgan. Retrieved 2018-01-13.
  5. "ABCs: Bauer Media's Cosmopolitan's circulation plummets to Cleo levels - Mumbrella". Mumbrella. 2016-08-19. Retrieved 2018-01-13.
  6. "Vogue Australia Index". Research Data Australia. Retrieved 2018-01-15.
  7. Anna, Anisimova, (2018-01-12). "Vogue Australia Index 1952-2011 V20180101". figshare. doi:10.6084/m9.figshare.5771490.
  8. https://www.smh.com.au/national/bernard-leser-publishing-icon-brought-high-fashion-to-australia-20151103-gkpmkv.html
  9. https://www.thetimes.co.uk/article/bernard-leser-ww5tq0k67ms
  10. https://www.smh.com.au/lifestyle/the-devil-wears-witchery-20130218-2elzg.html
  11. 11.0 11.1 Kirstie., Clements,. The Vogue factor : the inside story of fashion's most illustrious magazine (First Paperback ed.). San Francisco, California. ISBN 9781452132693. OCLC 856861515.
  12. 12.0 12.1 12.2 "Edwina McCann is One of the 500 People Shaping the Global Fashion Industry in 2017". The Business of Fashion. Retrieved 2018-01-14.
  13. https://www.businessoffashion.com/community/people/edwina-mccann
  14. https://www.pedestrian.tv/style/the-new-look-vogue-australia-website-launches-today/
  15. "Board Of Directors - Australian Fashion Chamber". Australian Fashion Chamber. Retrieved 2018-01-14.
  16. Fitzsimmons, Caitlin (2 November 2006). "Guest editors on the brand wagon: [1 All-round Country Edition]". The Australian: 18.
  17. "Christine Centenera is One of the 500 People Shaping the Global Fashion Industry in 2017". The Business of Fashion. Retrieved 2018-01-14.
  18. "Special Editions Target Chinese Travellers". The Business of Fashion. 2014-11-27. Retrieved 2018-01-15.
  19. "Former GQ editor moves from magazines to festivals". Vogue.com.au. 2010-05-24. Retrieved 2018-01-15.

External links[edit | edit source]

Category:Condé Nast magazines Category:Fashion websites Category:Lifestyle magazines Category:Magazines established in 1959 Category:Online magazines Category:Women's fashion magazines

Made changes and added references[edit | edit source]

This article "Vogue Australia" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Vogue Australia. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.


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