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W RUGBY

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W RUGBY
File:W RUGBY Company Logo.jpg
ISIN🆔
IndustrySports Equipment
Founded 📆2019
Founder 👔
  • Dovy Cornerford
  • Andrew Lewis
Headquarters 🏙️Sydney, Australia
Area served 🗺️
Worldwide
Members
Number of employees
🌐 Websitew-rugby.com
📇 Address
📞 telephone

W Rugby (stylised as W RUGBY) is a sports equipment manufacturing label focused on Rugby Football. The company is headquartered in Sydney, Australia and has operations in the United Kingdom.

Business Model[edit]

W RUGBY's business model is known as the "one for one concept" model, which is referring to the company's promise to donate a brand new rugby ball to rugby communities in need for every sale of their retail product. The countries involved have included Australia, Iran, New Zealand, United Kingdom, United States[1].

W RUGBY trademark the concept as “Project: Won for Won[2]” a play-on-words of the “one for one” business model.

History[edit]

W RUGBY was established in 2019 by British businessmen and former rugby players Dovy Cornerford and Andrew Lewis[3]. The company began producing rugby balls and distributing them in retail outlets, rugby clubs and schools.

Charity Work[edit]

W RUGBY are official ball partners to SOS Kit Aid[4], a rugby charity supported by World Rugby[5]. W RUGBY provide new rugby balls to SOS Kit Aid who then distribute them to countries and territories that are in need of rugby equipment.

Partnerships[edit]

W RUGBY partners with various rugby union organisations and teams including Newcastle University[6] in Australia and James Stannard’s Launch Rugby[7] skill school.

Work in Women's Rugby[edit]

W RUGBY actively work to promote women's rugby to push the profile of the game along with helping women and girls get access to better equipment. In 2020, W RUGBY, with support from Nahid Biyarjomandi, Iran's Head of Women's Rugby Development and Asia Rugby's Executive Committee member[8], sent brand new rugby balls to a women's rugby team in Iran[9].

See also[edit]


Other articles of the topic Companies : Lehman Brothers Holdings Inc., Spümcø, Inc., Starbucks Corporation, Warner Music Group Corp., Univision Communications Inc., Career Education Corporation

Other articles of the topic Sports : Kho kho, SmackDown Women's Champion, Basketball, National Collegiate Athletic Association

References[edit]

  1. "FAQ". W RUGBY. Retrieved 2021-04-28.
  2. "Project: Won for Won™". W RUGBY. Retrieved 2021-04-28.
  3. "W RUGBY Team". W RUGBY. Retrieved 2021-04-28.
  4. "SOS Kit Aid Announces New Partnership with W Rugby - See More Below". www.soskitaid.com. Retrieved 2021-04-28.
  5. world.rugby. "Spirit of Rugby is SOS Kit Aid's natural environment | World Rugby". www.world.rugby. Retrieved 2021-04-28.
  6. "Newcastle Uni UoN 7s". W RUGBY. Retrieved 2021-04-28.
  7. "James Stannard | Launch Rugby | Australia". Launchrugby. Retrieved 2021-04-28.
  8. "The Council and Asia Rugby Executive Committee". Asia Rugby. Retrieved 2021-04-28.
  9. "Helping Build Women's Rugby in Iran. Won for Won". W RUGBY. Retrieved 2021-04-28.

External links[edit]


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