Wezen is a tech startup located in Levallois-Perret, France, and backed by the Datawords group. Wezen specializes in Semantic Asset Management software, also known as SAM. The running version of the software, called Sirius, was released on October 8th, 2018.
|Type||Semantic Asset Management|
|Company Size||11-50 employees|
|Specialties||Copywriting, Translation Management System, Web Content Management, Publishing, Semantic Technologies, Performance analytics|
|Products||Wezen Write, Wezen Translate, Wezen Publish, Wezen Monitor|
Founded in 2017, Wezen is the Software Business Unit in the Datawords Group. Wezen provides Semantic Technologies that empower brands through the ownership of their semantic content. It leverages textual contents from CMS or PIM to help companies edit, re-use, deploy, and monitor their digital content globally.
Wezen now deploys a set of products integrated in one platform, for content producers’ teams – copywriters, translators – to edit brand contents. It also empowers content owners – project owners and stakeholders - with traceability and data-oriented solutions.
The Wezen platform hosts the linguistic production on the whole semantic asset's life cycle. This breaks down into 3 products, each one dedicated to a certain phase of that life cycle.
This product is meant to provide editors with the right set of tools to industrialize and enhance copy writing. Wezen Write offers an environement with innovations like copy suggestions, SEO term suggestions to drive high-quality brand image. The use of copy templates helps with consistency, and adaptation to multi-channel publishing.
The Translation Management System module aims at increasing the productivity and linguistic quality of localization projects with an environment for Translation agencies and international marketing teams. Wezen Translate automates the creation and processing of translation tasks, and aims to control a linguistic quality using Translation Memories, SEO Term Bases, Translation Context and Quality Assurance.
After semantic contents are contributed, marketing teams can design and deploy landing pages with Wezen Publish, without developers. Semantic contents hosted on Wezen can be integrated and updated within the new page's layout. A set of API and connectors (Salesforce Commerce Cloud, Adobe Experience Manager, Drupal) allow system integration with enterprise content management systems.
To claim visibility and KPIs and over assets and contributors' performances, Wezen Monitor provides live dashboards. This allows to drive on-time delivery, optimize resource planning though load forecast, and oversee budgets.
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