Whistle
Whistle (previously known as LoveMySmile) is an Indian dental care company from New Delhi, India. It was founded in year 2020. It specializes in D2C orthodontic products that are used in cosmetic dentistry treatments. The brand uses CAD/CAM technology in their treatments. The CEO & Owner of Whistle is Amarinder Singh.
History
Whistle was established with the goal to provide cosmetic dental solutions. In May 2024, Whistle was selected as Field Global Immersion Project Partner for Harvard Business School.[1]
Whistle collaborates with licensed orthodontists for diagnostics and treatment.
Marketing
Whistle had associated with an ad agency Wieden+Kennedy India for a ad campaign in December 2023 named "Mute Films".[2][3] This campaign focused on young adults who hesitates to smile and speak in public. The campaign used a morchang (Rajasthani jaw harp) soundtrack to highlight cultural relevance.
Whislte was also shortlisted in Campaign India Film Crest Awards 2024 in multiple categories including Post production, Music and Best Direction.
References
- ↑ "Whistle, a Dental Beauty Products Company, selected as Field Global Immersion Project Partner for Harvard Business School – Medgate Today". Retrieved 2025-02-06.
- ↑ "Whistle launches mute films to unveil its invisible teeth aligners". www.afaqs.com. Retrieved 2025-02-06.
- ↑ "Whistle quirkily plays up confidence that comes with perfect teeth, pitches invisible aligners". 2023-12-22. Retrieved 2025-02-06.
External links
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