Wurzel Mediengruppe

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Wurzel Mediengruppe
Wurzel Mediengruppe Logo zentriert.png
Business partnership
IndustryPrinting and processing, digital media, publishing, design
Founded 📆2002
Founder 👔Heinz Wurzel
Headquarters 🏙️,
Number of locations
Area served 🗺️
Key people
Heinz Wurzel
Revenue🤑 50 Million Euros (2017)
Number of employees
365 (2017)[1]
🌐 Websitew-mg.com
📇 Address
📞 telephone

Wurzel Mediengruppe is a consortium of twelve German enterprises at six locations, whose services include digital printing, sheet-fed and web-fed offset printing, book production, photography and media design, virtual reality applications and mobile apps.[2] The Group ranks among the ten largest commercial printers in Baden-Wuerttemberg.[3] Part of the consortium is, among others, Dr. Cantz‘sche Druckerei Medien, which is an international leader[4] in the printing of art publications of a reproduction quality true to the original, and which also compiles and maintains the catalogue raisonné of important artists such as Ernst Wilhelm Nay[5] and Gerhard Richter. Cantz became internationally famous in 1968 with the printing of the Bauhaus exhibition catalog in Stuttgart.[6] Since then, Cantz has made a name for himself in the art world and especially in the world of American museums, such as the MoMA in New York and the San Francisco Museum of Modern Art.[7]


The foundation stone for Wurzel Mediengruppe was laid by Heinz Wurzel in 2002 with the takeover of the Scheel printers in Waiblingen. Since then, the skilled printer has further expanded the company. Against the industry trend[8], he gradually acquired or founded the 12 companies that belong to the Group today. Some of these companies, such as Cantz, Schaupp, Schefenacker and Wirtz have a long tradition and were saved from being closed down.[9] Since its foundation, the number of employees and the turnover has grown continuously. Overall, the Group today employs a total of 365 staff and generates about 50 million Euros in annual sales.[10] These developments have mainly been thanks to the combination of printed materials and new media.[11] The Group is led by the proprietor Heinz Wurzel. The headquarters was at Waiblingen until 2017. In October 2017, the company’s headquarters and most of the companies moved to a new building in Esslingen. Further locations are in Baden-Baden, Düsseldorf[12], Ingolstadt, Schwäbisch Hall and Speyer.

Company structure[edit]

The companies of the Group are legally independent and focus on different areas of specialization.

Wurzel Mediengruppe Companies and Brands
Company/Brand Takeover Location Focus areas/Special expertise Foundation/History
Gmähle-Scheel Print-Medien GmbH 2002 Esslingen Sheet-fed offset, finishing, further processing, logistics, special skill: cold foil In 1936 by Emil Scheel; taken over in 2002 by Heinz Wurzel; in 2007 purchase of the web printing press Gmähle; in 2009 merger of Gmähle and Scheel
Cannstatter Repro GmbH 2002 Esslingen Prepress stage In 1977 in Bad Cannstatt by Roland Klink; in 1999 taken over by Wolfgang Scheel
Status Verlag GbR ---- Esslingen Art books, illustrated books; business, location, lifestyle publications; magazine publication: Smart Living - real estate magazine for Stuttgart and region In 2006 by Heinz Wurzel
Wurzel Medien GmbH ---- Esslingen



Pre- and post-production, design, rendering, CGI, 3D animation, augmented and virtual reality, mobile apps; skills specific for the automobile industry In 2009 by Heinz Wurzel
Flyer4Fun GmbH ---- Esslingen Online printers for sheet-fed and web-fed offset printing In 2011 by Heinz Wurzel
Dr. Cantz’sche Druckerei Medien GmbH 2011 Esslingen Sheet-fed offset printing of premium magazines and brochures as well as books; international leader in art books and exhibition catalogs; special skill: creation, maintenance and management of image archives, e.g. the complete catalogue raisonné of Ernst Wilhelm Nay with about 1,300 works and of Gerhard Richter with more than 3,700 works; 85 years of expertise in the art industry In 1933 by Dr. Hugo Cantz,

in 1993 taken over by J.Fink Mediengruppe

Dr. Cantz’sche Rollen-Offset GmbH ---- Esslingen Web-fed offset printing for large print runs In 2011 by Heinz Wurzel
Edition Cantz 2011 Esslingen publishing and distribution of art publications and art editions In 1960 by Walter Cantz
DigitalReproDruck GmbH 2012 Esslingen Digital printing in small and large print runs;

Special skill: digital printing onto reel, unlimited format and length

In 1993 by Wolfgang Vogel
Schaupp Rollenoffset GmbH & Co. KG 2014 Schwäbisch Hall Web-fed offset printing for large print runs; special skill: 8-page format In 1889 by Friedrich Wilhelm Burkhardt; taken over in 1963 by Franz Schaupp; taken over in 2001 by his son Bernd Schaupp
digital art book ---- Esslingen Digital printing for small print runs in art print quality for high-grade publications such as artist books, annual reports, image brochures, books, advance and language versions etc. In 2015 by Heinz Wurzel
Markom GmbH & Co. KG 2015 Baden-Baden Communications agency specializing in the drugstore, pharmaceutical and health-care markets In 2009 by Sven Schmidt
Schefenacker Medien GmbH & Co. KG 2016 Esslingen Printing of brochures, flyers, posters, special skill: production of auction catalogs In 1925 by Betz and Vollmer; in 1956 taken over by Erwin Schefenacker; in 1983 daughters Heiderose Wacker (née Schefenacker) and Margitta Schefenacker took over; in 1994 acquisition of all shares by Heiderose Wacker; in 2007 son Till Wacker started
Wirtz Medien GmbH & Co. KG 2016 Speyer Sheet-fed and web-fed offset printing incl. prepress stage, digital print, finishing, further processing, punching, book production and logistics, self-mailer; special skills lightweight paper: secondary packaging materials for the pharmaceutical industry with GMP certification (Good Manufacturing Practice) e.g. package inserts, assembly instructions In 1866 as Jaeger book printing; taken over in 1989 by Walter Wirtz


  • 2017, Finalist for Printer of the Year. The award is issued by the industry service Druck&Medien,[13] Das Magazin für Führungskräfte, in cooperation with the tradeshow drupa.
  • 2017, Gregor International Calendar Award for Top Digital Quality (with the Stuttgart photographers Frank Bayh and Steff Rosenberger-Ochs)[14]
  • 2014, PrintStars, Finalist of the Innovationspreises der Deutschen Druckindustrie: intern – Die Mitarbeiterzeitung der Wurzel Mediengruppe[15], Customer Magazine and Staff Newsletter category
  • 2013, PrintStars, Gold award holder of Innovationspreis der Deutschen Druckindustrie: 360° – a magazine of Wurzel Mediengruppe[16], column Kundenmagazine und Mitarbeiterzeitschriften
  • 2013, PrintStars, Special Prize for Most Creative Imagery of the Innovationspreises der Deutschen Druckindustrie: Das neue BFF-Magazin, BFF Bund Freischaffender Fotodesigner e.V., Stuttgart, in the category of Most Creative Imagery
  • 2013, PrintStars, the Innovation Prize of the German Printing Industry's Special Prize: UV Days 2013, cross-media packaging as a customer gift, IST Metz, in the category of Print Gimmick of the Year
  • 2013, PrintStars, silver medal recipient of the Innovation Prize of the German Printing Industry: UV Days 2013, cross-media packaging as a customer gift, IST Metz, in the category of Cross-media Networking Print/Online


Shortly after the takeover of the Schaupp printing company in Schwäbisch Hall in 2012, Wurzel Mediengruppe intended to lay off employees because of the high investment volume caused by environmental regulations.[17] Schaupp was technically in a much worse condition than expected. By agreeing with the employees and the Environmental Agency in 2014, large investments were made and the company was able to survive.[18]



  1. Wurzel Mediengruppe stellt sich vertrieblich neu auf, Presseportal, 30. Juni 2017
  2. "Wurzel Mediengruppe entwickelt Augmented-Reality-App / Produkt & Technik - print.de". www.print.de (in Deutsch). Retrieved 2018-03-05.
  3. "Familienunternehmer-News". www.familienunternehmer-news.de. Retrieved 2018-03-05.
  4. "Druckkunst aus Esslingen für die USA - Gateo". Gateo (in Deutsch). 2018-02-08. Retrieved 2018-03-05.
  5. STIFTUNG, ERNST WILHELM NAY. "Impressum". www.ewnay.de (in Deutsch). Retrieved 2018-03-05.
  6. GmbH, Wirtschaftsförderung Region Stuttgart (2018-03-05). "Termin". wrs.region-stuttgart.de (in Deutsch). Retrieved 2018-03-05.
  7. "Druckkunst aus Esslingen für die USA / Weitere News - print.de" (in Deutsch). Retrieved 2018-03-05.
  8. "Familienunternehmer-News". www.familienunternehmer-news.de. Retrieved 2018-03-05.
  9. "Wurzel Mediengruppe übernimmt Druckerei Wirtz / Markt & Management - print.de". www.print.de (in Deutsch). Retrieved 2018-03-05.
  10. "Wurzel Mediengruppe übernimmt die Druckerei Schefenacker / Markt & Management - print.de". www.print.de (in Deutsch). Retrieved 2018-03-05.
  11. "Familienunternehmer-News - Querdenker: Offene Gesprächskultur entscheidend". www.familienunternehmer-news.de. Retrieved 2018-03-05.
  12. "Wurzel Mediengruppe eröffnet Produktionsstandort in Düsseldorf". www.new-business.de. Retrieved 2018-03-05.
  13. Wer sind die "Drucker des Jahres"?, Druck&Medien, 5. Dezember 2017
  14. Wurzel Mediengruppe siegt mit top Digitaldruck, Vienna News, 2. Februar 2017
  15. PrintStars 2014 – Die Finalisten des Innovationspreises der Deutschen Druckindustrie, PrintStars, Seite 4 und 9, 25. Juli 2014
  16. Innovationspreis der Deutschen Druckindustrie für die Wurzel Mediengruppe, connektar, 21. Oktober 2013
  17. GmbH, Südwest Presse Online-Dienste (2013-09-04). "Schwäbisch Hall: Aus für die Druckerei Schaupp - 26 Mitarbeiter müssen gehen". swp.de (in Deutsch). Retrieved 2018-03-05.
  18. GmbH, Südwest Presse Online-Dienste (2014-07-30). "Investition: Wurzel-Mediengruppe investiert in Druckerei Schaupp". swp.de (in Deutsch). Retrieved 2018-03-05.

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