Yerishi
| Yerishi.jpg | |
| File:Yerishi.jpg | |
| ISIN | 🆔 |
|---|---|
| Founded 📆 | 2015 |
| Founder 👔 | Irina Yeritsyan |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
| Products 📟 | bags, clothing |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Yerishi (Armenian: Երիշի) is a luxury handcrafted bag brand in Italy and Armenia. Yerishi bags blend the classic style with contemporary and innovative solutions due to which they have an interesting and distinctive style. The collections stand out for their uniqueness, original and modern style, which attracts thousands of women from different parts of the world. The founder and director of the brand is Irina Yeritsyan.[1]
Founding and Activity[edit]
Irina Yeritsyan, the founder of the brand, was born in Yerevan, and spent her childhood in the USA. In 2010 she moved to Budapest, and graduated from the IBS International Business School (in partnership with the University of Oxford), where she studied MSc in Marketing & Management[1].
Later she moved to Milan, where she graduated from Istituto Marangoni. She studied Fashion & Luxury Brand Management and then Fashion Design. After studying and being in the world of fashion for many years, in 2015 the designer took her first steps and created her own brand – “Yerishi”, which presents luxury handmade bags.
“Yerishi” bags are made in Milan only from high quality materials. Each series of this brand has a unique meaning and significance. The first collection is called “EOSTRE”, which means a new beginning. These bags are made of high quality leather, and inside, high quality suede with beautiful colors is used. The metallic embellishments on the bag are made only for the “Yerishi” brand, making it more attractive and unique. “Eostre” is a more elegant collection, with an interesting color combination, exquisite and attractive; it has a lot of energy, which completes a woman's character, giving her more femininity and elegance. The designer suggests that women be original, using new color combinations, which will emphasize the feminine image even more. “Enso” collection has a very fascinating color scheme. This collection includes large bags, like hand luggage, designed for travel. “Cozy” is for everyday use. It has a large range of colors; besides, these types of bags can be used in different ways. Interesting design work makes it possible to wear these bags in different ways. With an interesting combination, it features a long handle which can be used as a belt.[2]
Yerishi’s Strategic Management[edit]
The designer remarks that each customer or visitor, choosing the Yerishi brand, transfers their individuality, personality and becomes a part of the history of Yerishi. Wearing any Yerishi product - clothes, bag or belt - any woman can find her unique image. The mission of the Yerishi brand is to create truly the most desirable handbags, as well as clothes, for women of all ages and nationalities.[3]
Attention to detail and creative approach along with comfort - this is what distinguishes the unique and exquisite collections of this brand. Yerishi is a collection that will pleasantly surprise every capricious customer with its quality sewing, selection of exclusive material, as well as unique design. The brand has a unique selection of leather handbags, where every detail is produced completely from high quality materials. Special attention is paid to opulent metallic handmade embellishments that complete the design of the bags. Following its philosophy, the Yerishi production process is all about designing and sewing each bag to embody the strong personality and femininity of its future owner.[4]
Key Elements of Yerishi Business Strategy[edit]
One of the key elements of Yerishi business strategy is that the designer helps you to create your style or make it more expressive with unusual cuts and combinations. Irina Yeritsyan offers her unique and unusual approach through handbags and clothes. The designer offers women not only an interesting assortment of clothes and bags, but also helps women to find their own unique style. Any Yerishi product has forever interesting solutions, at the same time remaining modern and classy, elegant, playful, comfortable and practical.[5]
Corporate strategy – creating a novelty[edit]
Yerishi continues its triumphal march of success. Months ago, designer Irina Yeritsyan expanded her brand Yerishi founded in Milan, Italy in 2015 and brought it to Yerevan. She opened the Yerevan branch of her stylish and trendy handbag and clothing store and design studio, where collections of men's and children's clothing are to be displayed in the future. It is planned to open the Yerishi design spot in Armenia in the near future. Despite the fact that high quality leather and materials are used for products, the pricing system at Yerishi is flexible and affordable.[6]
References[edit]
- ↑ "Հայ դիզայները կարողացել է Միլանում ստեղծել իր բրենդը՝ "Yerishi"-ն". www.nt.am.
- ↑ "Դիզայներ Իրինա Երիցյանը Միլանում ստեղծել է իր բրենդը՝ "Yerishi"-ն". www.orer.eu.
- ↑ "Yerishi բացառիկ պայուսակների և հագուստի շնորհանդեսը Տերյան 83 հասցեում". www.kamoblog.tv.
- ↑ "Yerishi բացառիկ պայուսակների և հագուստի շնորհանդեսը Տերյան 83 հասցեում". www.kamoblog.tv.
- ↑ "Yerishi բացառիկ պայուսակների և հագուստի շնորհանդեսը Տերյան 83 հասցեում". www.kamoblog.tv.
- ↑ "Ոճաբանը կոչ է անում իր օրինակով կերտել նոր ապագան". www.ostarmenia.com.
External links[edit]
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