Yieldlove
Yieldlove, legally known as Yieldlove GmbH, is a programmatic advertising technology company headquartered in Hamburg, Germany. The company operates globally with its primary presence concentrated in the European markets. The company has developed an integrated technology platform based on prebid.js standard and offers a full-service website monetization solution to web publishers.
History[edit]
Yieldlove was founded in 2013 in Hamburg, Germany by Timo Hagenow, Benjamin Gries and Ivan Tomic. The original founders are still managing the company today.[1]. After becoming a market leader for programmatic ad monetization the company expanded their business to Spain, France and Italy in 2015. Today, Yieldlove collaborates with media companies as well as independent publishers worldwide.[2]
In the year 2017, Yieldlove became part of the multi-channel media company, Ströer Media [3], is one of the largest players in the European advertising landscape.
In April 2018, the Financial Times named Yieldlove the 39th fastest-growing company in Europe, “The FT 1000” [4].
Product[edit]
Yieldlove offers software solutions for data management and demand optimization to allow web publishers to optimally monetize their advertising inventory. The bulk of the optimization is completed programmatically with their industry-leading monetization technology. Header bidding has been a core offering for Yieldlove and they offer a proprietary wrapper solution with a suite of analytics.[5]
Yieldlove's solution integrates server- and client-side header bidding along with other solutions such as Google Exchange Bidding [6].
In 2019 the company expanded their services to AMP sites and mobile apps. The offering provided mobile publishers with a custom header bidding in-app solution based on Prebid ad server. The solution was created as a remedy to publishers struggle with AMP website monetization[7]
See also[edit]
External links[edit]
Yieldlove – Official Website
References[edit]
- ↑ "Yieldlove: Wie dieses junge Team aus Hamburg etablierte Agenturen und Vermarkter aussticht". OnlineMarketing.de (in Deutsch). 2016-02-04. Retrieved 2019-08-20.
- ↑ ""Mit direkten Wettbewerbern auf internationaler Ebene kann Yieldlove mehr als nur mithalten" - Timo Hagenow, Yieldlove". OnlineMarketing.de (in Deutsch). 2018-03-05. Retrieved 2019-08-26.
- ↑ "Expansion of technological platform marketing: Ströer acquires programmatic platform and header-bidding specialists Yieldlove". www.stroeer.com. Retrieved 2019-08-20.
- ↑ Rininsland, Ændrew; Blood, David; Smith, Ian (2018-02-11). "The FT 1000: The complete list of Europe's fastest growing companies". Financial Times. Retrieved 2019-08-20.
- ↑ Marketing, ADZINE-Magazin für Online. "Yieldlove bindet Header Bidding komplett ein". www.adzine.de (in Deutsch). Retrieved 2019-08-26.
- ↑ ""Mit direkten Wettbewerbern auf internationaler Ebene kann Yieldlove mehr als nur mithalten" - Timo Hagenow, Yieldlove". OnlineMarketing.de (in Deutsch). 2018-03-05. Retrieved 2019-08-20.
- ↑ "Publishers are struggling with AMP page monetization". Search Engine Watch. 2016-10-31. Retrieved 2019-08-20.
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