From EverybodyWiki Bios & Wiki
IndustryFood manufacturing
Founded 📆2006
Founder 👔
Headquarters 🏙️Los Angeles, California, U.S.
Area served 🗺️
Key people
Ava Bise (co-founder)
Anthony Flynn (co-founder)
Number of employees
🌐 Website
📇 Address
📞 telephone

YouBar is a nutrition bar company producing energy bars that customers design.[1][2][3][4] Ava Bise and Anthony Flynn, a mother-son team from Los Angeles, California, founded the company in 2006.[1][2][3][5] Customers design bars using a nine-step process on YouBar's website, then order boxes of thirteen bars each.[1][2][3][6] The service is designed for people with specific dietary requirements (particularly vegans, athletes, and people with allergies), and gives the customer control over what goes into the product.[3]


In 1998, Bise and Flynn started making nutrition bars at home using organic ingredients and recipes obtained by from swapping.[1][2][3] They launched their product by wrapping the bars in wax paper and distributing them to friends.[1] In 2006, after Flynn graduated from the University of Southern California with a degree in business administration,[1][5][7] they expanded it into a custom bar company.[1][5] It continued to operate from their home kitchen, and then borrowed commercial kitchen space from Bise's synagogue. Shortly after, they moved into their own space, an 800 square-foot commercial kitchen on Beverly Boulevard in Los Angeles,[1] and in 2011, expanded into their current 8,000-square-foot facility in Downtown Los Angeles.[7]

YouBar distributes its product internationally.[1] Every bar is made-to-order, then packaged in a custom wrapper.[1][2][3] The company's website averages 1,250 visitors dailyt and has had four million page views since 2008.[7] In 2008, YouBar sales doubled every month.[1]


The product offers more than forty million bar possibilities; The customer can choose the base, the add-on protein powders, nuts and seeds, dried fruits and berries, sweeteners, and grains.[1][2][6] The company provides established recipes for the more popular bars, and offers a satisfaction guarantee to customers unhappy with their choice of ingredients.[1][2]

The firm also produces YouShakes, where customers in a similar manner pick the shake’s ingredients and individual portion size.[8] In 2009, the firm introduced YouTrailMix, a similar product. .[9] In 2010, then launched YouCereal, a similarly personalized breakfast cereal.[10][11]


YouBar has been featured in the New York Times,[1] the Today Show, Good Morning America, Runner's World, Women's Health, and Today's Health and Wellness.[12]


The firm donates 2% of its annual profits to two charities: the Los Angeles Regional Foodbank and the United States Fund for UNICEF.[13]


  1. 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 1.12 1.13 Napoli, Lisa (20 February 2008). "With These Nutrition Bars, Every Order Is Special". New York Times. Retrieved 16 November 2012.
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 "YouBar, The Custom Nutrition Bar Company, On FoodCrafters". The Food Channel. Retrieved 16 November 2012.
  3. 3.0 3.1 3.2 3.3 3.4 3.5 Corbin, Lori (21 February 2008). "You Bars: Good nutrition, your own label". ABC. Retrieved 16 November 2012.
  4. "Nonfiction Review: Custom Nation: Why Customization Is the Future of Business and How to Profit from It". Publishers Weekly. 24 September 2012. Retrieved 2 December 2012.
  5. 5.0 5.1 5.2 Erickson, Jean (September 2009). "YouBar Gets A "Thumbs Up" - From "The New Pepsi Generation"". Successful Promotions Magazine, Advertising Specialty Institute. Retrieved 16 November 2012.
  6. 6.0 6.1 "Create Your Bar". YouBar. Retrieved 17 November 2012.
  7. 7.0 7.1 7.2 "About Anthony Flynn". Custom Nation. Retrieved 16 November 2012.
  8. "About You Shake". YouBar. Retrieved 17 November 2012.
  9. "About You Trail Mix". YouBar. Retrieved 17 November 2012.
  10. Toribio, Elyse (18 August 2012). "Create A Healthy Care Package For Your College Student". The Record. Retrieved 17 November 2012.
  11. "About You Cereal". YouBar. Retrieved 17 November 2012.
  12. "News". YouBar. Retrieved 17 November 2012.
  13. "Charities". YouBar. Retrieved 17 November 2012.

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