YouBar
| File:YouBar Logo.jpg | |
| Private | |
| ISIN | 🆔 |
| Industry | Food manufacturing |
| Founded 📆 | 2006 |
| Founder 👔 | |
| Headquarters 🏙️ | Los Angeles, California, United States |
Area served 🗺️ | |
Key people | Ava Bise (co-founder) Anthony Flynn (co-founder) |
| Members | |
Number of employees | 30 |
| 🌐 Website | http://www.youbars.com |
| 📇 Address | |
| 📞 telephone | |
YouBar is a nutrition bar company producing energy bars that customers design.[1][2][3][4] Ava Bise and Anthony Flynn, a mother-son team from Los Angeles, California, founded the company in 2006.[1][2][3][5] Customers design bars using a nine-step process on YouBar's website, then order boxes of thirteen bars each.[1][2][3][6] The service is designed for people with specific dietary requirements (particularly vegans, athletes, and people with allergies), and gives the customer control over what goes into the product.[3]
History
In 1998, Bise and Flynn started making nutrition bars at home using organic ingredients and recipes obtained by swapping.[1][2][3] They launched their product by wrapping the bars in wax paper and distributing them to friends.[1] In 2006, after Flynn graduated from the University of Southern California with a degree in business administration,[1][5][7] they expanded it into a custom bar company.[1][5] It continued to operate from their home kitchen, and then borrowed commercial kitchen space from Bise's synagogue. Shortly after, they moved into their own space, an 800 square-foot commercial kitchen on Beverly Boulevard in Los Angeles,[1] and in 2011, expanded into their current 8,000-square-foot facility in Downtown Los Angeles.[7]
YouBar distributes its product internationally.[1] Every bar is made-to-order, then packaged in a custom wrapper.[1][2][3] The company's website averages 1,250 visitors daily and has had four million page views since 2008.[7] In 2008, YouBar sales doubled every month.[1]
Product
The product offers more than forty million bar possibilities. The customer can choose the base, the add-on protein powders, nuts and seeds, dried fruits and berries, sweeteners, and grains.[1][2][6] The company provides established recipes for the more popular bars, and offers a satisfaction guarantee to customers unhappy with their choice of ingredients.[1][2]
The firm also produces YouShakes, where customers similarly pick the shake’s ingredients and individual portion size.[8] In 2009, the firm introduced YouTrailMix, a similar product.[9] In 2010, they launched YouCereal, a similarly personalized breakfast cereal.[10][11]
Media
YouBar has been featured in the New York Times,[1] the Today Show, Good Morning America, Runner's World, Women's Health, and Today's Health and Wellness.[12]
Philanthropy
The firm donates 2% of its annual profits to two charities: the Los Angeles Regional Foodbank and the United States Fund for UNICEF.[13]
References
- ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 1.12 1.13 Napoli, Lisa (20 February 2008). "With These Nutrition Bars, Every Order Is Special". New York Times. Retrieved 16 November 2012.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 "YouBar, The Custom Nutrition Bar Company, On FoodCrafters". The Food Channel. Retrieved 16 November 2012.
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 Corbin, Lori (21 February 2008). "You Bars: Good nutrition, your own label". ABC. Retrieved 16 November 2012.
- ↑ "Nonfiction Review: Custom Nation: Why Customization Is the Future of Business and How to Profit from It". Publishers Weekly. 24 September 2012. Retrieved 2 December 2012.
- ↑ 5.0 5.1 5.2 Erickson, Jean (September 2009). "YouBar Gets A "Thumbs Up" - From "The New Pepsi Generation"". Successful Promotions Magazine, Advertising Specialty Institute. Retrieved 16 November 2012.
- ↑ 6.0 6.1 "Create Your Bar". YouBar. Retrieved 17 November 2012.
- ↑ 7.0 7.1 7.2 "About Anthony Flynn". Custom Nation. Retrieved 16 November 2012.
- ↑ "About You Shake". YouBar. Retrieved 17 November 2012.
- ↑ "About You Trail Mix". YouBar. Retrieved 17 November 2012.
- ↑ Toribio, Elyse (18 August 2012). "Create A Healthy Care Package For Your College Student". The Record. Retrieved 17 November 2012.
- ↑ "About You Cereal". YouBar. Retrieved 17 November 2012.
- ↑ "News". YouBar. Retrieved 17 November 2012.
- ↑ "Charities". YouBar. Retrieved 17 November 2012.
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