Yvon Bock
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Yvon Bock is a Singaporean entrepreneur who is the founder and CEO of Hegen, a mother and baby brand known for its line of breastfeeding products.[1]. Motivated and inspired by her own experiences as a mother of four, Yvon started Hegen with the purpose of advocating the breastfeeding experience with a focus to simplify and enhance the nursing process[2].
In 2017, Yvon led Hegen to be the first Singaporean company to be featured in Alibaba’s 11.11 global shopping festival for three consecutive years running[3].
Yvon was named winner of the “Great Women of Our Time” in the Finance and Commerce category in 2016[4], that was organised by The Singapore Women’s Weekly and the Overall Winner in the Nova Category at the Women Entrepreneur Awards in 2018[5]. She went on to clinch the silver spot for Stevie Awards for Women in Business in 2020[6] and was awarded Fortune Times “Asia’s Women Empowerment Award’ in 2021[7].
Personal Life[edit]
Yvon Bock was born on 1 January 1979 in Singapore. Her father, Chan Ching, is the managing director of plastics contract manufacturer Fitson Singapore[8]. Yvon’s parents have been in the mother and baby care industry for over 30 years[9].
She is married to Leon Bock who is co-founder and Chief Operating Officer of Hegen and has 4 children[10].
Career[edit]
Yvon worked in sales and marketing at Deustche Asset Management Group Limited from August 2000 to August 2004, before joining her father in Fitson part-time[11]. Her father then sponsored her enrolment in a Fashion Design course at NAFA with the intention for her to join him at Fitson upon her course completion[12]
In 2014, she founded Hegen as her own company and embarked on creating a completely new product line meant to serve and enhance the nursing experience for mothers, based on her personal breastfeeding journey[13]. Hegen was coined from an old German idiom, “hegen und pflegen” where it reflects the company’s belief in creating a positive impact and contribution to both its clients in everything it commits to[14]. Using her experience in design and manufacturing, Yvon prioritised intensive research and product design before finally launching Hegen in 2015.
References[edit]
- ↑ Auto, Hermes (2022-01-18). "Top 10 fastest-growing companies in Singapore | The Straits Times". www.straitstimes.com. Retrieved 2022-05-13.
- ↑ "Yvon Bock's business supports breastfeeding mothers". The Peak Magazine. 2022-03-11. Retrieved 2022-05-13.
- ↑ Auto, Hermes (2017-11-03). "Baby bottle maker Hegen first Singapore brand featured in Alibaba Singles' Day extravaganza | The Straits Times". www.straitstimes.com. Retrieved 2022-05-13.
- ↑ "Congratulations To The Winners Of Great Women Of Our Time 2016". The Singapore Women's Weekly. Retrieved 2022-05-13.
- ↑ "Yvon Bock". WEA2020 | Women Entrepreneur Awards. 2018-10-09. Retrieved 2022-05-13.
- ↑ "Search All Past Stevie® Winners and Finalists | Stevie Awards". stevieawards.com. Retrieved 2022-05-13.
- ↑ nftadmin2. "Yvon BOCK, Founder and CEO of Hegen Was Awarded the "ASIA'S WOMEN EMPOWERMENT AWARD" at the 2021 Fortune Times Awards Ceremony | NewFortuneTimes.com". Retrieved 2022-05-13.
- ↑ www.businesstimes.com.sg https://www.businesstimes.com.sg/sme/labour-of-love. Retrieved 2022-05-13. Missing or empty
|title=(help) - ↑ "Serving Mothers Everywhere".
- ↑ "Yvon Bock Makes Baby Bottles And Breastfeeding Hip | A Magazine Singapore". read-a.com. Retrieved 2022-05-13.
- ↑ "Serving Mothers Everywhere".
- ↑ "5 businesswomen who have conquered their respective industries". The Peak Magazine. 2020-04-02. Retrieved 2022-05-13.
- ↑ "Serving Mothers Everywhere".
- ↑ "Labour of Love". The Business Times.
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