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ZenColor Corporation

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ZENCOLOR CORPORATION[1] was incorporated in Delaware in 2011 and is headquartered in Coconut Grove, Florida, United States. The company is best known for zenColorCode® (ZCC), a proprietary digital color standard used in a variety of industries for color communication, cross-referencing, eCommerce search, data analytics, and data marketing.

zenColor® Company
Private company
Founded 📆2011
Founder 👔
Headquarters 🏙️Coconut Grove, Florida,
Area served 🗺️
Products 🎛️ 🧴
  • zenColor® Connect Desktop
  • zenColor® Connect Mobile
  • zenColor® Connect Webapp
  • zenColor® Click Filter
  • zenColor® Create
OwnerDann Gershon
Number of employees


After a long and successful career in brand building and manufacturing, Dann Gershon opened a licensing firm to help iconic companies expand their brands. In late 2002, Pantone, a prominent color publishing company, retained Gershon and his firm to develop a consumer licensing program.  After launching the Pantone Universe brand in Japan with Itochu Fashion Systems and creating Colorstrology, the impetus for the Pantone Color of the Year, Gershon became intrigued with Amazon’s growing online shopping platform and use of computers for design. He pitched Pantone on the concept of a digital color system, but the company’s roots and revenue were deeply driven by publishing. Gershon terminated his relationship with Pantone in 2006 and moved to Miami to pursue his own interests.  In 2011, he founded zenColor® and filed multiple patents for color normalization, codification, and search.[2] Gershon retained a coding team based in New York to develop a working model for the normalized digital color system, eCommerce search and real-time data analytics. For several months, the zenColor® team debated how to best describe the unique business model. Integrating the zenColorCode® (ZCC) universal digital standard into eCommerce search created a unique data key that organized huge streams of structured and unstructured color, product, and personal preference data in real-time. This had huge implications not just for color-based search, but for data analytics and data marketing, as well as the future of integrating the ZCC® standard into the workflow of color management tools throughout the entire product life-cycle.

In May 2012, the zenColor® team attended a conference about the evolution of Business Intelligence into an exciting new area called Big Data. That was the “Aha!” moment for the direction of the company. Over the next four years, Gershon continued to develop the company’s intellectual property and built out the various applications, finally launching the company’s B2B product portfolio in June 2019.

zenColorCode® (ZCC) digital global color standard[edit]

The zenColorCode® (ZCC) universal digital color standard is at the core of an array of affordable and efficient color management tools and software platforms for color communication, cross-referencing, eCommerce search, data analytics, and data marketing. In 2013, zenColor® was granted their first patent by the USPTO for color normalization and codification. The process of normalization eliminates the duplication from over 16.77 million mapped coordinates in the RGB color space (the native language for all display monitors) to create an organized and usable global color standard.  The standard is easily mapped to all other color systems, making it the first universally workable color language. The zenColorCode® (ZCC) consists of an expandable range of the over 6,500 colors most used by design professionals that normalize the entire RGB color space into a global standard, each represented by a unique 5-digit code. 


zenColor® Connect[edit]

The zenColor® Connect (formerly known as zenColor® designPro)[3][4][5] applications for desktop, tablet and mobile provide retailers and manufacturers with an interactive digital swatch book specifically designed to provide lightning fast, cost-effective, and accurate color communication via email or text with any standard digital device. All applications contain the complete ZCC® Swatch Library, plus a suite of collaborative tools and can import, save, and export both graphic files (JPG, PNG) and data (ACO, ASE) files that easily load into most Adobe® design programs.

In March 2019, zenColor® introduced the first color spectrometer to use the native features of the camera in a smart device with zenColor® Connect Mobile[6]. The iOS and ANDROID app loads a ZCC® graphic swatch file digital color standard and compares it to the captured image of a production sample to create a Pass/Fail Report that can be transmitted via email. A Delta E tolerance of 2.0 or less is required to pass.

zenColor® Connect Webapp[edit]

The zenColor® Connect Webapp [7] provides retailers and manufacturers with a powerful suite of tools to simplify color management, color conversion, color communication and color cross-referencing. Through the convenience of a Web browser the “frontend” Web application provides user-friendly access to a company’s internal backend applications and systems.

The zenColor® Connect Webapp provides both single-color conversions and volume conversions (JSON, CSV) by automatically normalizing color data from HEX into a corresponding zenColorCode® (ZCC) universal digital standard.

All of the zenColor® applications are designed to streamline the workflow throughout the design and production process, including the missing steps needed to photograph and match 3D model product images and corresponding color swatches used on an eCommerce store to represent the actual physical products in the store inventory.

zenColor® Click Filter[edit]

zenColor® Click Filter[8] represents a paradigm shift in the way online shoppers search for products on both desktop and mobile devices. Using basic color filters and text-tags to search for product is painfully slow and inefficient. In addition, it is impossible to structure color data based on generic color families and subjective color descriptions. Given that color is attributed to approximately 85% of the reason for consumer purchasing decisions it is important to understand precisely what colors are driving those purchases. zenColor® researched the problem for several years and determined that, in order to gather this data properly, it required a universal data key based on a common denominator that all products had in common and that key is color.  The ZCC® augmented universal color filter enables online shoppers to view all of the actual product colors available in inventory at the same time and locate the exact color they want with just one-click by normalizing the RGB image into a universal digital color standard. Finding the right product in exactly the right color faster and more efficiently not only improves search, it personalizes the entire shopping experience.

Integrating the zenColorCode® (ZCC) universal digital standard into an existing search platform provides a “key” to parse and organize the huge streams of structured and unstructured data. This data that is generated from “categorizing” search provides retailers with a powerful tool to analyze their customer’s product preferences and generate personalized marketing campaigns in real-time.

Intellectual Property[edit]

zenColor® has been granted over 30 patents worldwide for color normalization, color-based categorization, and color-based search that are at the core of their extensive software product portfolio. zenColor® Company owns registered trademarks for ZENCOLOR®, ZENCOLORCODE®, ZCC®, ZENCOLOR BRUSHSTROKE ICON®, ZCANALYTICS®, HUE AND HARMONY®, ZENCOLOR® CONNECT, and other zenColor trademarks and copyrights are the property of zenColor Corporation in the United States and/or other countries.

See also[edit]

  • Color chart – other color systems and charts
  • Color picker – a utility within graphics software or online
  • CMYK color model
  • Natural Color System (NCS), Munsell color system, and other proprietary color spaces where most consumers use swatches to make color decisions; unlike Pantone, these systems are based on underlying color models rather than pigment mixtures.
  • RAL colour standard
  • Spot color


  1. "About zenColor's Company, Competitors, Revenue, Number of Employees, Funding and Acquisitions". Owler. Retrieved June 20, 2019.
  2. "Patents Assigned to ZENCOLOR CORPORATION". Justia. March 28, 2017. Retrieved June 20, 2019.
  3. "zenColor™ Launches designPro". Bloomberg. Retrieved June 26, 2019.
  4. "zenColor™ Launches designPro: The World's First Interactive Colorbook". EPRnews. Retrieved June 27, 2019.
  5. "zenColor™ Launches designPro: The World's First Interactive Colorbook". Business Insider. Retrieved June 27, 2019.
  6. "zenColor® Connect Mobile". zenColor. Retrieved June 20, 2019.
  7. "zenColor® Connect Webapp". zenColor. Retrieved June 20, 2019.
  8. "zenColor® Click Filter - Next Generation Color Augmented Search". zenColor. Retrieved June 20, 2019.

External links[edit]

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