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ZenMarket

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ZenMarket
Formerly
ZenMarket Inc.
Privately held company
ISIN🆔
IndustryCross-Border E-Commerce
Founded 📆April 2014; 10 years ago (2014-04) in Osaka, Japan
Founder 👔
Headquarters 🏙️, ,
Japan
Area served 🗺️
Worldwide
Services
  • Japan Online Shopping
  • Purchase Storage
  • Purchase Consolidation
Members
Number of employees
ParentZenGroup株式会社
🌐 Websitezenmarket.jp
📇 Address
📞 telephone

ZenMarket is a proxy buying service that shoppers can use for purchasing goods from Japan that ordinarily would not ship overseas.[1][2]

ZenMarket was officially formed in 2014 by 4 Ukraininan students and was originally only available in Ukrainian and Russian[3][4]. Since then, the service has grown the number of available languages available as well as spawned other side ventures such as Japanese eCommerce platform ZenPlus (formerly ZenMarketplace[3]), subscription box service ZenPop[3], overseas marketing service ZenPromo, as well as their own shipping method ZenExpress (2021)[5][6]. While these services were all part of the ZenMarket umbrella, in November 2022 these businesses, including ZenMarket itself, were all made into subsidiaries of the ZenGroup.

ZenMarket has reportedly exported over 5 million Japanese products to around 150 countries since conception.[7]

How the Service Works[edit]

The service works by providing users with a Japanese address to ship the purchased goods to, similar to a package forwarding service.

A shopper using a package forwarding service would usually make a purchase directly with a store themselves, but a purchase made on the ZenMarket platform is ordered from the Japanese seller and paid for by ZenMarket. This distinguishment would categorize ZenMarket as a proxy buying service, otherwise known as a deputy purchasing agency[8] or purchasing facilitator.[9]

Japanese sellers can communicate and ship their items as they would with their domestic Japanese customers, and purchasers can communicate through the company in the case they are unable to communicate in Japanese. Buyers also do not need to have a Japanese payment method as the payment process is undertaken by ZenMarket.

Once the goods arrive at the address provided by ZenMarket, the purchaser can organize shipping from Japan to an address of their choosing using ZenMarket's online interface. An additional feature of the service is the ability to consolidate purchases from multiple stores into one box before shipping overseas to lower international shipping costs compared to shipping each purchase individually.[10]

Growth[edit]

ZenMarket started with just a few staff in a small office in Northern Osaka. At the time they offered customer service only in Ukrainian. Over time they began adding different language versions which provide customer service, translations of their website and language specific marketing communications, enabling them to reach a global audience.

Language Version Launch Timeline
Language Launch
Russia Russian Before 2014 (Pre-incorporation) [3]
Ukraine Ukrainian June 2014[3]
United Kingdom/United States English June 2014[3]
Japan Japanese February 2016[3]
China Simplified Chinese February 2016[3]
Taiwan Traditional Chinese February 2016[3]
Spain Spanish May 2017[3]
France French December 2017[3]
Malaysia Malaysian June 2019[11][12]
Vietnam Vietnamese September 2019[13]
United Arab Emirates Arabic February 2020
Germany German May 2021[14]
Indonesia Indonesian June 2021[15]
Thailand Thai July 2021[16]
Italy Italian December 2021
Portugal/Brazil Portuguese March 2022
Turkey Turkish April 2022
Poland Polish January 2023
South Korea Korean March 2023[17]

The original website featured integrations for just Rakuten and Amazon Japan shopping services, with more on-site store integrations added over the years so that users were able to purchase from other Japanese marketplaces without having to leave the ZenMarket website.

Store Integration Timeline
Change Store Integration
Added Amazon Before 2014 (Pre-Incorporation)[18]
Added Rakuten Before 2014 (Pre-Incorporation)[18]
Added Yahoo! Auctions 2014[19]
Added Yahoo! Shopping 2016[20]
Added Zenmarketplace 2016[3][21][22]
Added DHC 2017[23]
Removed DHC 2018[24]
Added Wholesale Market (Super Delivery) 2021[25]
Removed Wholesale Market (Super Delivery) 2022[26]
Added Rakuma 2022[27]
Added Mercari 2023[28][29][30][31]

References[edit]

  1. "日本商品の海外版WEBサイト  ウクライナ、ロシア人が運営  外国人の購買を代行". 日本一明るい経済新聞. 7 March 2016. Retrieved 13 July 2023.
  2. Zientek, John (16 June 2022). "How to Shop from Stores in Japan (and Save Money)". Gear Patrol. Retrieved 13 July 2023.
  3. 3.00 3.01 3.02 3.03 3.04 3.05 3.06 3.07 3.08 3.09 3.10 3.11 "越境ECモールや購入代行サービスなど日本の商品を世界へ!英語圏(アメリカ・イギリス・オーストラリア)やロシアなど様々な国に対応中". PRTimes. Retrieved 13 July 2023.
  4. 長富由希子; 土屋香乃子; 伊藤恵里奈; 三宅梨紗子 (8 October 2022). "「平和な時ならばわかるが…」 戦時下、ノーベル賞に喜びと疑問と". 朝日新聞. Retrieved 13 July 2023.
  5. "コロナ禍で続く輸送制限を解決!独自の物流ロジスティクスをスタート". PRTimes. PRTimes. Retrieved 12 July 2023.
  6. "ZenExpress(ゼンエクスプレス)独自ルートで43か国へ配送". JiJi.com. Retrieved 13 July 2023.
  7. "ロシア侵攻、コロナ禍などの苦境を乗り越え、日本人・外国人スタッフ一丸で元気経営". 日本一明るい経済新聞. 30 April 2023. Retrieved 13 July 2023.
  8. Eriksson, Theresa; Matheson, Kristin; Pitt, Leyland; Plangger, Kirk; Robson, Karen. "E-COMMERCE IN SOUTH KOREA: A CANADIAN PERSPECTIVE" (PDF). Asia Pacific Foundation of Canada: 14. Retrieved 12 July 2023.
  9. Määttä, Maiju (2014). "HOW A SMALL JAPANESE E-RETAILING COMPANY CAN EXPAND ITS OPERATIONS ABROAD" (PDF). CASE AGRADE. Retrieved 12 July 2023.
  10. Kawa, Arkadiusz; Zdrenka, Wojciech (30 March 2016). "CONCEPTION OF INTEGRATOR IN CROSS-BORDER E-COMMERCE". Logforum. 12 (1). doi:10.17270/J.LOG.2016.1.6. Retrieved 12 July 2023.
  11. "購入代行サービスを行うZENMARKETがマレーシア語対応開始". PRTimes. PRTimes. Retrieved 12 July 2023.
  12. "購入代行サービスのゼンマーケットがマレーシア語に本格対応へ". ECnoMikata. ECのミカタ編集部. Retrieved 13 July 2023.
  13. "購入代行サービスを行うZENMARKETがベトナム語対応開始". PRTimes. PRTimes. Retrieved 12 July 2023.
  14. "海外購入代行サービス ドイツ語バージョンのサービスを開始". PRTimes. Retrieved 13 July 2023.
  15. "インドネシア語のサービスを開始". PRTimes. Retrieved 13 July 2023.
  16. "タイ語バージョンのサービスを開始". PRTimes. Retrieved 13 July 2023.
  17. "海外向け代理購入サービス「ZenMarket」 韓国語に対応". PRTimes. PRTimes. Retrieved 12 July 2023.
  18. 18.0 18.1 "zenmarket.jp - 2013/08/21". WayBackMachine. The Internet Archive. Retrieved 12 July 2023.
  19. "zenmarket.jp - 2014/12/18". WayBackMachine. The Internet Archive. Retrieved 12 July 2023.
  20. "zenmarket.jp - 2016/01/12". WayBackMachine. The Internet Archive. Retrieved 12 July 2023.
  21. "zenmarket.jp - 2017/10/16". WayBackMachine. The Internet Archive. Retrieved 12 July 2023.
  22. "越境ECモール「ゼンマーケットプレイス」がオープン!". PRTimes. PRTimes. Retrieved 12 July 2023.
  23. "zenmarket.jp - 2016/01/12". WayBackMachine. The Internet Archive. Retrieved 12 July 2023.
  24. "zenmarket.jp - 2018/11/11". WayBackMachine. The Internet Archive. Retrieved 12 July 2023.
  25. "zenmarket.jp - 2021/10/28". WayBackMachine. The Internet Archive. Retrieved 12 July 2023.
  26. "zenmarket.jp - 2022/07/05". WayBackMachine. The Internet Archive. Retrieved 12 July 2023.
  27. "zenmarket.jp - 2022/10/26". WayBackMachine. The Internet Archive. Retrieved 12 July 2023.
  28. "zenmarket.jp - 2023/02/03". WayBackMachine. The Internet Archive. Retrieved 12 July 2023.
  29. "Mercari forms a business alliance with four cross-border e-commerce companies, making it possible to purchase products on Mercari on other sites". FashionSnap. FashionSnap. Retrieved 12 July 2023.
  30. "メルカリ、越境EC事業者4社と提携。越境ECチャネルを強化へ". Yahoo! News. Yahoo! Japan. Retrieved 12 July 2023.
  31. 高野 真維 (14 February 2023). "メルカリ、越境EC事業者4社と提携。越境ECチャネルを強化へ". Netshop Tantousha Forum. Retrieved 13 July 2023.

External links[edit]



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