Groov
| Private | |
| ISIN | 🆔 |
| Industry | Footwear technology |
| Founded 📆 | 2020s |
| Founder 👔 | Dan Cataldi |
Area served 🗺️ | |
| Products 📟 | Custom insoles |
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
Groov is an American technology company that develops smartphone-based tools for creating custom insoles. The company uses 3D scanning and machine learning to generate personalized designs that can be manufactured and shipped directly to consumers.[1]
History
Groov was founded by entrepreneur Dan Cataldi while at the Wharton School of the University of Pennsylvania. According to Fast Company, the company’s goal was to bring the benefits of footwear customization into everyday shoes using consumer technology.[2]
Technology and products
Groov’s mobile application uses the iPhone’s FaceID TrueDepth sensor to capture 3D scans of the foot and the inside of shoes. These scans are processed with proprietary algorithms to design insoles tailored to the individual. The company has released several models, including Everyday, Response, and Luxe, which differ in cushioning, elasticity, and profile.[3][4]
Reception
Groov’s approach has been covered in technology and consumer outlets. Fast Company described the company as part of a broader shift to make custom footwear more accessible.[5] Gizmodo published a hands-on review noting improved arch support and faster turnaround compared with traditional orthotics, though at a higher cost.[6] MyGolfSpy reported on the scanning process and highlighted the custom fit of the insoles, while noting price and platform limitations.[7]
References
- ↑ Fast Company: "This startup can measure you custom insoles with just your iPhone camera" (Feb 6, 2025)
- ↑ Fast Company
- ↑ Fast Company
- ↑ MyGolfSpy: "This iPhone App May Change the Future of Footwear" (Mar 19, 2025)
- ↑ Fast Company
- ↑ Gizmodo: "I Let an iPhone App Scan My Feet and My Arches Are Thanking Me" (Mar 8, 2025)
- ↑ MyGolfSpy
External links
This article "Groov" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Groov. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
