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UserTesting: Difference between revisions

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Revision as of 09:37, 27 November 2022





UserTesting, Inc.
Private
ISIN🆔
IndustrySoftware
Founded 📆2007
Founders 👔Dave Garr
Darrell Benatar
Headquarters 🏙️,
San Francisco, California
,
United States
Area served 🗺️
Products 📟 Human Insight Platform
Members
Number of employees
746[1] (2020)
🌐 Websitewww.usertesting.com
📇 Address
📞 telephone

UserTesting, Inc. is an US technology company based in San Francisco, California. The company was founded by Dave Garr and Darrell Benatar. The company is currently led by CEO Andy MacMillan.[2] Its core product, dubbed a "Human Insight Platform", is a usability testing tool that is claimed to provide on-demand insight into website behavior and user experience. Subsidiaries of the company include acquired technology startups Teston[3], Truthlab Technologies[4], and UserMuse[5].

History

UserTesting was established in 2007 by founders Dave Garr and Darrell Benatar. The idea for the company is attributed to Garr who, during his tenure at Apple, was inspired by the out-of-box experience group.[6] At Apple, this group recorded and analyzed the experience of customers when opening new Macintosh computers. As Garr transitioned away from hardware and into web-based roles following his departure from Apple, he felt a need for a way to acquire similar feedback and customer insight about the end-users of web-based products. Garr proposed the idea to Darell Benatar and the two partnered to create the company. In 2015, after raising three rounds of venture financing, the company expanded into mobile testing by developing and launching mobile and tablet device recording software.[7]

In addition to the company's San Francisco offices, UserTesting opened a European headquarters in July 2019 in Edinburgh.[8] UserTesting currently employs 746, largely out of its San Francisco, CA headquarters.[1] As of 2020, the company grew to a revenue run rate of $84 million.[9] That same year, the company was named to the Financial Times' Fastest Growing Companies.[10]

In July of 2020, UserTesting published a report in which Apple TV+ received the lowest overall experience score of the major streaming service providers, citing a lack of new content uploaded to the service.[11]

Investors and funding

UserTesting's growth has been funded, in part, by investors across multiple venture capital financing rounds. Lead investors have included the venture capital firm, Accel (formerly known as Accel Partners), Insight Partners (formerly, Insight Venture Partners), and Kern Whelan Capital.[12]

As of March 2020, UserTesting has received a cumulative $148.5 million in venture funding. The latest Series F venture round — led by Insight Partners, with participation from existing investors Accel, OpenView, and Greenspring — accounts for $100M.[13][14]

Funding rounds

  • Series B in September 2012 for $3,000,000 led by Kern Whelan Capital.[15]
  • Series C in January 2015 for $45,500,000 led by Accel.[16][17][18][19][20][21]
  • Series F in March 2020 for $100,000,000 led by Insight Partners.[22][23][24][25]

Founders and key management

  • Dave Garr: In addition to co-founding the company, Garr serves as its Senior Vice President of Customer Experience.
  • Darrell Benatar: Benatar served as the CEO of UserTesting from 2008 until May 2018. Benatar now serves as the Executive Chairman of UserTesting's board of directors.[26]
  • Andy MacMillan: UserTesting's current CEO. Formerly, CEO of Act-On Software, COO of Products at Salesforce and Vice President of Product Management at Oracle.
  • Michelle Huff: UserTesting's Chief Marketing Officer. Formerly, CMO at Act-On Software, VP of Data.com (a subsidiary of Salesforce).

Acquisitions

  • Teston: A Norway-based technology company that developed another usability testing platform, Teston was acquired in March 2020 for an undisclosed sum.[3][27]
  • Truthlab Technologies: A US company acquired in October 2019 for an undisclosed amount. Truthlab's technology analyzed video of usability testing sessions using machine learning.[4][28][29]
  • UserMuse: A US company focused on the recruitment of test audiences was acquired in January of 2019 for an undisclosed amount.[5][30]

Products and services

UserTesting's core product is its "Human Insight Platform", a platform as a service that claims to provide the company's customers with the ability to source user feedback on an on-demand basis. Feedback is collected from an "online panel of over 1 million testers".[31] The platform allows for the creation of user studies focused on website and app design, mobile-device testing, card sorting, information architecture testing, marketing research, concept and prototype validation, and A/B testing. As it relates to user study participants, The New York Times reported in 2018 that "the pay is $10 per test, and it involves visiting a website, completing some tasks, then recording your feedback about the user experience" while also noting that recordings of user interactions are encrypted using SSL technology.[32]

References

  1. ↑ 1.0 1.1 "UserTesting". pitchbook.com. PitchBook. Retrieved 2020-06-12.
  2. ↑ Moebius, Jennifer (2018-05-16). "UserTesting Doubles Revenue and Hires Andy MacMillan as CEO to Meet Customer Demand". UserTesting. Retrieved 2020-06-12.
  3. ↑ 3.0 3.1 "UserTesting Continues Its Commitment to Bringing Human Insights to European Businesses With Acquisition of Teston". Yahoo! Finance. 2020-03-19. Retrieved 2020-06-12.
  4. ↑ 4.0 4.1 "UserTesting Acquires TruthLab". Destination CRM. 2019-10-30. Retrieved 2020-06-12.
  5. ↑ 5.0 5.1 Halcon, Chris (2019-01-24). "UserTesting Acquires Market Research Company UserMuse". Bloomberg. Retrieved 2020-06-12.
  6. ↑ Garr, Dave (2020-05-21). "Why I founded UserTesting: Interview with Dave Garr". YouTube. Retrieved 2020-06-12.
  7. ↑ Levine, Barry (2015-01-28). "UserTesting lands $45.5M to reveal why users do the things they do". VentureBeat. Retrieved 2020-07-03.
  8. ↑ Halcon, Chris (2019-11-14). "European Demand for Human Insights Continues to Grow; UserTesting Triples the Size of Its EMEA HQ in Its First Quarter With Large Engineering Investment". AP News. Retrieved 2020-06-12.
  9. ↑ Latka, Nathan (2020-03-22). "UserTesting CEO Andy MacMillan: Grabs $100m Series F w/ $84m Revenues While World Virus Panics". YouTube. Retrieved 2020-06-12.
  10. ↑ "Financial Times ranking: the Americas' fastest-growing companies". Financial Times. Retrieved 2020-06-12.
  11. ↑ Dormehl, Luke (2020-07-24). "Apple TV+ has lowest overall experience score of major streaming services". Cult of Mac. Retrieved 2020-08-03.
  12. ↑ "Kern Whelan Capital Invests In User Testing". Mergr. 2012-09-06. Retrieved 2020-07-02.
  13. ↑ "UserTesting Announces $100M Funding Round". Insight Partners. 2020-03-19. Retrieved 2020-06-12.
  14. ↑ Fakhir, Dawood (2020-03-20). "PE firm Insight leads $100M funding round for UserTesting". S&P Global. Retrieved 2020-06-12.
  15. ↑ Cutler, Kim-Mai (2012-09-06). "UserTesting Picks Up $3M To Bring Usability Testing To Mobile Apps And Abroad". Tech Crunch. Retrieved 2020-06-12.
  16. ↑ Shieber, Jonathan (2015-01-28). "Accel Chooses "A" And "B" With UserTesting's $45.5 Million Round". Tech Crunch. Retrieved 2020-06-12.
  17. ↑ Craven, Mackey (2015-01-28). "UserTesting: Answering "Why?" at Scale". Open View Partners. Retrieved 2020-06-12.
  18. ↑ "UserTesting announces Kobie Fuller to its Board after securing $45.5m Series C financing led by Accel Partners". Talent4boards. 2015-01-28. Retrieved 2020-06-12.
  19. ↑ Schubarth, Cromwell (2015-01-28). "UserTesting calls $45.5M Accel-led funding last it will ever need". Biz Journals. Retrieved 2020-06-12.
  20. ↑ Anders, George (2015-01-28). "UserTesting, Which X-Rays 30,000 Sites, Raises $45.5 Million Via Accel". Forbes. Retrieved 2020-06-12.
  21. ↑ Holley, David (2015-01-28). "UserTesting Adds New Software After $45.5M Investment". Xconomy. Retrieved 2020-06-12.
  22. ↑ Anderson, Dan (2020-03-20). "UserTesting Raises $100 Million To Help Organizations Deliver Better Customer Experiences". Pulse 2.0. Retrieved 2020-06-12.
  23. ↑ Deutscher, Maria (2020-03-19). "Insight Partners leads $100M round for user feedback startup UserTesting". Sillicon Angle. Retrieved 2020-06-12.
  24. ↑ "UserTesting raises $100 million to grow its on-demand user feedback platform globally". VentureBeat. 2020-03-19. Retrieved 2020-06-12.
  25. ↑ "SF-based Human Insights Platform UserTesting Raises USD 100mn Equity; Acquires Norway's Teston". AnalyzeMarkets. 2020-03-19. Retrieved 2020-06-12.
  26. ↑ Crowther, Mel (2018-05-22). "New CEO for Fast-Growing UserTesting". MrWeb. Retrieved 2020-07-03.
  27. ↑ Dusane, Ameya (2020-03-20). "UserTesting Raises $100M; Announces Acquisition of Teston". MTA Martech Advisor. Retrieved 2020-06-12.
  28. ↑ Dusane, Ameya (2019-10-31). "UserTesting Acquires Truthlab to Help Customers Surface Key Insights Quicker". MTA Martech Advisor. Retrieved 2020-06-12.
  29. ↑ Schultz, Ray (2019-10-30). "UserTesting Acquires Truthlab". MediaPost. Retrieved 2020-06-12.
  30. ↑ Halcon, Chris (2019-01-24). "UserTesting Acquires Market Research Company UserMuse". Businesswire. Retrieved 2020-06-12.
  31. ↑ Alba, Davey (2015-01-28). "The Startup That Helps Companies Fix Their User Experience Problems". Wired. Retrieved 2020-07-03.
  32. ↑ Wong, Kristen (2018-02-08). "4 Free Apps That Can Earn You Extra Cash". The New York Times. Retrieved 2020-07-03.

External links


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